What should we pay attention to to make tourism products last for a long time?

In the development of tourism products, whether it is the development of tourist destinations or the combination of tourist routes, it is first necessary to conduct in-depth analysis of many factors such as market demand, market environment, investment risks, price policies, etc. Based on the analysis and comparison of these factors, a series of tourism product design plans and planning projects can be produced, from which the selection can not only meet the needs of market tourists but also meet the characteristics of the destination, which can not only form special market competitiveness, but also have the enterprise's competitiveness. Capacity operations program development projects. To this end, the following development principles must be followed in the development of tourism products:

(1) Market concept principle

The development of tourism products must transform from resource-oriented to market-oriented, and firmly establish the market Concept, taking tourism market demand as the starting point for tourism product development. The development of tourism products without market demand will not only fail to form attractive tourist destinations and products, but will also cause a waste of tourism resources and damage to the ecological environment.

To establish a market concept, firstly, we must position the tourism market according to the actual situation of social and economic development and opening up to the outside world, determine the main body and focus of the tourist source market, clarify the pertinence of tourism product development, and improve the tourism economy. benefit. The second is to investigate and analyze market demand and supply based on market positioning, and grasp the demand characteristics, scale, grade, level, and changing patterns and trends of the target market, so as to form marketable tourism products. The third is to screen various tourism products according to market demand, process or recreate them, and then design, develop and combine them into competitive tourism products and introduce them to the market. In short, only by establishing a market concept and being market-oriented can we develop tourism products in an orderly and focused manner and ensure the enduring vitality of tourism products.

(2) Principle of benefit concept

As an economic industry, tourism must always take improving economic benefits as the main goal in its development process; at the same time, tourism is also an economic industry. It is a cultural undertaking, so while focusing on economic benefits, it must also focus on social and environmental benefits. That is to say, we must consider the overall level of the entire development and seek to improve comprehensive benefits.

To establish the concept of benefits, firstly, we must pay attention to economic benefits. Whether it is the development of tourist destinations, the combination of a certain tourist route, or the investment in a certain tourist project, a project feasibility study must be conducted first. , carefully conduct investment benefit analysis, and continuously improve the economic benefits of investment and development of tourist destinations and tourist routes. The second is to pay attention to social benefits. In the development planning of tourist destinations and the design of tourist route products, we must consider the local social and economic development level, politics, culture and local habits, and the psychological endurance of the people to form healthy and civilized tourism activities. , and promote the development of local spiritual civilization. The third is to pay attention to ecological and environmental benefits. In accordance with the laws of tourism product development and the carrying capacity of the natural environment, development promotes environmental protection and environmental protection improves the comprehensive benefits of development, thereby forming a virtuous cycle of "protection-development-protection". Create a harmonious living environment.

(3) Product Image Principle

Tourism product is a special commodity based on tourism resources. It is a product that organically combines various elements such as entertainment and entertainment, and designs and combines products according to the needs of the source market and certain travel routes. Therefore, having tourism resources does not mean having tourism products. To develop tourism resources into tourism products, they must be developed, processed and recreated according to market demand, so as to be combined into marketable tourism products.

To establish the concept of product image, firstly, we must be market-oriented and design tourism products according to the demand characteristics and changes of the source market. The second is to design and develop tourism products by organically combining various elements of tourism products based on tourism resources. In particular, attention should be paid to injecting cultural factors into the design of tourism products to enhance the attractiveness of tourism products. The third is to establish the image of tourism products, fully consider the taste, quality and scale of tourism products, highlight the characteristics of tourism products, and strive to develop influential flagship products and famous brand products. The fourth is to track, analyze and predict the market life cycle of tourism products at any time, timely develop and design marketable new tourism products based on changes in the tourism market and tourism needs in different periods, and constantly transform and improve old tourism products, so as to maintain the tourism industry. of sustainable development.