How should the rural B&B industry develop?

In the context of implementing the rural revitalization strategy, B&B, as an emerging industry in rural areas, has good development prospects and strong vitality. However, there are still many problems that need to be solved in the development process of the rural B&B industry.

(1) Problems in the development of the rural homestay industry

First, the infrastructure lags behind. Restricted by relevant policies such as farmland protection and urban and rural planning, the property rights of idle land are not smoothly transferred and land use indicators are insufficient, which hinders the large-scale development of the homestay industry. The basic supporting facilities such as water and electricity, network, roads, parking lots, toilets, fire protection facilities, and safety supervision systems are not perfect, and there is a lack of high-quality tourism projects for tourists to experience and play, which shortens the tourists’ stay time, lacks tourists’ sense of experience, and also dampens the Operators’ confidence in long-term operations.

Second, the phenomenon of homogeneity is serious. The design and operation of rural B&Bs must reflect personalization and differentiation, especially the management of B&Bs. Services must reflect warmth and emotion on the basis of meeting basic service requirements. This is directly related to the business philosophy and capabilities of B&B operators. , however, most B&B operators are local villagers with low cultural level and insufficient understanding and knowledge of rural B&Bs. They purely pursue economic benefits, lack the concept of creating "sentimental" B&Bs, and have no clear development strategy. Everyone is following suit, homogeneity is serious, and everyone is similar. Tourists will not come back if they don’t have a new experience after staying for one day. It is difficult for B&Bs to maintain business development.

The third is the lack of brand awareness. Many individual practitioners who operate B&Bs have capital going to the countryside. They enter this field purely emotionally, with personal emotions taking the dominant position and not considering brand cultivation issues in the early stage. Among them, some people do it for their own personal feelings and start to make a certain style when they think of it, without considering the local customs and customs at all. There is nothing new to say. This kind of random and fragmented construction and operation of B&Bs cannot create a good brand.

(2) Suggestions for the development of the rural B&B industry

First, improve the construction of facilities. Revitalize and integrate all available resources, guide farmers to establish homestead cooperatives, develop local agricultural tourism, catering, housing and other projects, and then provide employment opportunities through company + cooperative + farmer and other models to attract indigenous people to come back, and new residents will also When we come back, the houses will be inhabited, the land will be cultivated, and the industries will be built, and consumers will naturally come, thus achieving rural revitalization.

The second is to create a sentimental B&B. In view of the lack of innovation and homogeneity of rural B&Bs, we should adapt measures to local conditions, make full use of the local good natural landscape, unique regional culture, simple folk customs, etc., based on the differences in consumer groups, consumption motivations, and consumption capabilities, to create a return to nature farmhouse breath.

The third is to improve service quality. Strengthen exchanges and collaboration with provinces and cities with better development of the homestay industry, continuously improve their own industry while learning, support government policies and funds, introduce talents for training, and join projects such as study tours and elderly care to attract tourists from different levels and increase business. range while improving service quality.