The development of attraction

As the world's third largest outbound consumer, China's attraction to Brazil is undoubtedly huge, and the Brazilian tourism department has also tried its best to win the favor of Chinese tourists. Francisco, director of the Research Institute of the Brazilian Ministry of Tourism, told this reporter: "Chinese tourists are not just followers of 'sunshine and beach', they love to be close to nature and prefer eco-tourism. Therefore, it is necessary for us to know more about Only the preferences and habits of Chinese tourists can better make up for our geographical disadvantages.”

In 2004, the tourism departments of China and Brazil signed a memorandum of understanding, and Brazil, thousands of miles apart, became China’s destination. As a "tourist destination country", the exchanges and communication between the two countries have gradually expanded from the official to the private stage. Brazil's passionate samba, superb football, and gorgeous Amazon scenery attract more and more Chinese people every year. Tourists come here because of its reputation. According to statistics released by the Brazilian Tourism Bureau, the number of Chinese tourists to Brazil exceeded 55,000 for the first time in 2011, an increase of 48% compared with 2010.

After realizing the importance of Chinese tourists, Brazilians acted quickly. In some large hotel chains, rice, jasmine tea and kung pao chicken are served on the table; hotels that originally did not provide toothbrushes, toothpaste and slippers are now equipped with daily necessities that are in line with Chinese habits. In an interview with a reporter from People's Daily, Ross, general manager of Novotel Hotel Sao Paulo, said that to attract Chinese tourists, we must first start with details and "make guests feel at home." "This year, we plan to add an oriental flavor to the hotel, especially to serve Chinese guests. At present, we have added nearly ten types of Chinese breakfast, each room is equipped with an electric kettle, and we have also subscribed to Chinese newspapers." He said, " There is a Chinese-speaking receptionist at the front desk of the hotel who greets you in Chinese and conducts check-in reception. In addition, all waiters have been trained on basic Chinese etiquette and customs. For example, they learned that Chinese people put their surname first and first name last. They don’t like to do that. More physical contact, attaching great importance to the concept of time, etc.”

Meynart, who has been conducting Chinese tourism business in Brazil for 15 years, said: “Ten years ago, I was almost alone in this industry. In recent years, agencies responsible for Chinese tourism to Brazil have sprung up, but we still lack Mandarin-speaking tour guides and local tour guides - for Chinese guests, Chinese-speaking tour guides can make them feel more secure. "In order to meet the growing demand, the Brazilian Tourism Bureau certified and authorized more than 70 travel agencies to handle China-Brazil tourism business. Brazilian Tourism Minister Vieira pointed out: "China and Brazil have increasingly frequent exchanges, and China, as the world's largest and most potential tourism market, is crucial to Brazil. Therefore, the potential for Chinese tourists to travel to South America is still Pretty huge and we still have a lot to try.

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