What are the major subjects of tourism management?

1, Microeconomics: Microeconomics ("Microeconomics" is the free translation of the Greek word "μ ι κ ρ ο", meaning "small") is also called individual economics. Microeconomics is a branch of modern economics, which is mainly based on a single economic unit (single producer, single consumer and single market economic activity). Microeconomics is an economic theory that studies the economic behavior of a single economic unit in society and how to determine the individual value of the corresponding economic variables. Also known as market economics or price theory.

2. Marketing: Marketing, also known as marketing, marketing or marketing, as an important module of management and education managers, has been included in classic business management courses such as MBA and EMBA. Marketing is an activity, process and system that brings economic value to customers, customers, partners and the whole society in the process of creating, spreading, spreading and exchanging products. Mainly refers to the process of marketing personnel to carry out business activities and sales behavior for the market.

3. Introduction to Tourism: Starting with the formation of tourism discipline and the study of tourism development history, the introduction to tourism explains some basic concepts and theories of tourists, tourism resources, tourism, tourism products and tourism market in a simple way, which is convenient for students to have a comprehensive and profound understanding of tourism and tourism, and also gives a basic description of the development, influence, industry management and education of tourism activities.

4. Principles of Hotel Management: Based on reality and looking to the future, Principles of Hotel Management is rich in content and readable, which not only covers the theoretical knowledge of hotel management, but also introduces a large number of industry cases, paying special attention to the introduction of advanced hotel management experience at home and abroad, and is closely linked with cutting-edge knowledge.

5. Tourism Resources and Development: Tourism Resources and Development is a book published by Nankai University Press in 2007 by Gan Zhimao and Ma. This book is composed of three parts: natural tourism resources, humanistic tourism resources and tourism resources development, which avoids the shortage of attaching importance to natural resources but neglecting humanistic resources or development, highlights the theoretical exposition, attractive factors, tourism functions and aesthetic appreciation of tourism resources, and runs through most chapters with empirical case analysis, strengthening the combination of theory and practice.

Extended data:

Tourism management, as a new discipline rising with economic development, is a first-class management discipline alongside business administration, which has great development space and potential. With the globalization of international economy, tourism is becoming more and more prosperous, and the requirements for tourism management are getting higher and higher. At present, many schools offer tourism management majors, which also have certain requirements for professional ability and quality.

The Tourism Discipline Group of the Business Administration Teaching Steering Committee of the Ministry of Education, Hangzhou West Lake Business and Tourism Bureau, and the Tourism Management Department of the School of Management of Zhejiang University jointly held the "China Tourism Innovation and Development Forum and the 30th Anniversary of Higher Tourism Undergraduate Education in China" in Zhejiang University on September 20th10. The conference issued the Declaration on the Establishment of China Famous Tourism School T 10 Alliance.

The units that initiated the establishment of "T 10 China Famous Tourism Alliance" are (in alphabetical order): School of Tourism of Beijing Foreign Studies University, School of Tourism and Hotel Management of Dongbei University of Finance and Economics, School of Tourism of Huaqiao University, Institute of Tourism Development of Hubei University, School of Tourism and Service of Nankai University, School of Tourism of Shanghai Normal University, School of Economics and Management of Northwest University, School of Business Administration and Tourism Management of Yunnan University, School of Management of Zhejiang University, School of Tourism of Guilin University of Technology, etc.

References:

Baidu Encyclopedia of Tourism Management