How to guide the sustainable development of tourism with "global tourism"

"Global tourism" is a brand new concept. Guiding the sustainable development of tourism with the concept of "global tourism" will be conducive to the unified development goals of all walks of life. Guided by tourism, the simultaneous promotion of cultural relics protection, tourism development and urban construction will also be of great benefit to the consolidation of land resources and the integration of capital investment. Coordinate all forces, develop global tourism, and make tourism a livelihood project.

Secondly, it is necessary to guide the development of tourism with the concept of global tourism.

As we all know, tourism can accelerate the interaction, integration and overall development between urban and rural areas, and promote the interaction and exchanges between ethnic groups. It is more reasonable to use the concept of "global tourism" to guide the development of tourism in a region.

(A) the necessity of strategic planning

Up to now, there are 184 5A-level tourist attractions in China. 12 163 star hotels (including 2,424 four-star hotels and 808 five-star hotels), and the total operating income in the second quarter was 5 14 1 1 100 million yuan. However, despite this, there are still some problems in China's tourism industry, such as scattered, small, unbalanced development and few bright spots, which have not formed core competitiveness and brand influence.

One of the most important reasons is that China's tourism industry lacks a master plan that takes the overall situation into consideration, and there is no clear idea about the strategic positioning of tourism development. Therefore, it is necessary to learn from the wisdom of experts and the masses, make clear the positioning, sort out the development ideas, determine the implementation path and avoid detours on the development road through the preparation of the plan. Therefore, it is necessary to promote "global tourism" to the level of strategic positioning.

(B) the necessity of industrial transformation and upgrading

The pulling effect of the first and second industries on economic development has reached a level, and only the space of the tertiary industry has not been fully exerted.

According to the data released by the research group of Tourism Planning Research Center of National Information Center on July 7th, 20 15, the direct contribution of tourism to GDP in 20 13 and 20 14 years exceeded 7%, and the comprehensive contribution of tourism to GDP exceeded 10%. Tourism indirectly drives the added value to exceed 654.38+0.5 trillion yuan, drives GDP growth by about 654.38+0%, and contributes more than 654.38+00% to GDP growth. Among the indirect industries, the tertiary industry plays the most important role, followed by the secondary industry and the primary industry. Among them, the contribution of transportation, accommodation, tourism, shopping and catering to the added value of tourism is close to 90%.

Developing global tourism is the need of the long-term development of tourism, the need of mass consumption upgrading, the need of the transformation and upgrading of China's primary, secondary and tertiary industries, and the need of steady growth and stable operation to stimulate investment and consumption.

(3) Tourists' demand

The demand for tourism consumption is diversified and personalized, and the development of global tourism should meet the needs of urban agglomeration development and rapid traffic development, so as to achieve the effect of minimizing road construction, leisure traffic experience and environmental impact in scenic spots. We should make use of internet plus to package smart tourism projects into large projects, and provide maximum convenience in transportation and information for tourists, so as to drive investment.

Li Jinzao, director of the National Tourism Administration, pointed out, "The allocation of production factors by global tourism can better play the guiding role of tourism! If the focus of our work is still confined to scenic spots, then resource allocation, efficiency improvement and macro effect will be limited. It is necessary to use the concept of global tourism to lay out the development of tourism and give play to the guiding role of global tourism in the layout of production factors. " Only through global tourism can resources be rationally allocated. With the development of tourism, the demand for resources is no longer limited to scenic spots.

Third, lead the sustainable development of tourism with "global tourism"

Tourism covers ancient buildings, ceramics, folklore, religion, frontier fortress and other aspects, and its development value is infinite.

(1) "Tourism"

Statistics show that in the next 20 years, the per capita GDP of China will exceed $65,438+$5,000, and more than 50% of the residents will enter the middle-income category. If residents travel more than five times a year, the national tourism market will exceed 7 billion, and tourism will become the general consumption of most people.

(2) "alive"

There are a total of 12 163 star-rated hotels in China (including 2,424 four-star hotels and 808 five-star hotels), and the total operating income in the second quarter was 20 14.38+0 10 billion yuan. In addition, there are many homestays, which provide a stable guarantee for China's tourism.

(3) "line"

According to the data released by china tourism academy, in 20 14 years, the tourism market in China achieved steady growth, with 36 1 1 100 million domestic tourists, up10.67% year-on-year; China's outbound travel market broke through 1 100 million for the first time, reaching 654.38+007 billion. It has become the world's number one tourist destination for two consecutive years and the world's largest consumer of outbound travel. It is estimated that in 20 15, the number of outbound tourists will increase by more than 16% year-on-year, and the number of tourists will further extend to the central and western regions, second-and third-tier cities and even rural areas.

(4) "Tourism+"

"Tourism+"means to give full play to the driving force, integration ability, catalysis and integration of tourism, provide a tourism platform for the development of related industries and fields, insert the wings of "tourism", form a new format, and enhance its development level and comprehensive value. In this process, "tourism+"has also effectively expanded the development space of tourism itself and promoted the transformation and upgrading of tourism.

For a long time, the understanding of tourism has remained at the level of pure consumption, and tourism is also a new growth point to enhance national happiness, improve national health and promote social harmony. It is a new growth point for optimizing regional layout, coordinating urban and rural development and promoting new urbanization.

Promoting "tourism+"is of great significance for stabilizing growth, adjusting structure, benefiting people's livelihood and promoting employment. It can promote the "five industries" and is conducive to promoting new urbanization, new industrialization, network informationization, agricultural modernization and ecological development.

Comprehensively promoting the development of global tourism will be conducive to the unified development of all walks of life. Guided by tourism, the simultaneous promotion of cultural relics protection, tourism development and urban construction will also be of great benefit to the consolidation of land resources and the integration of capital investment. Coordinate all forces to develop global tourism, and tourism will become a livelihood project.