What are the main factors that affect the image of a tourist destination?

There are many reasons that affect the image of China as a tourist destination. From the broad categories, there can be human factors and objective factors. From the main point of view, human factors account for a large proportion. Objective factors can basically be summarized as location, season, climate, etc., but there are various human factors.

human factors, the most important thing is service, that is, the demand of tourists or the profit of tourist destinations. For example, the bag-searching incident in Shanghai Disneyland, which was raging a few days ago, was aimed at monopolizing the catering market in the park, and tourists were not allowed to bring food and drinks into the park. This move has a great impact on the image of Disneyland, because many tourists swear that they will never go to Disneyland again. Due to the pressure from all walks of life, and the possibility that it really affected the income of the park, Disneyland later cancelled this regulation.

There is also a ticket problem due to human factors. The ticket price is too high, which is beyond the scope of tourists' economic ability, causing tourists not to choose the tourist destination, which will also reduce the image of the place.

In addition, the service attitude of service personnel, the safety of amusement facilities, the service content provided to tourists, and the service skills of service personnel will have a direct impact on the image of the tourist destination.

factors affecting the composition of experience in tourist attractions

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The tangible parts of scenic spots mainly include scenic buildings, cultural sites, shops, restaurants, etc., which will give tourists a visual feeling and are the basis of scenic spot marketing. For example, the scenic spot of Leifeng Pagoda, including Leifeng Pagoda itself, Ruyiyuan, Kangxi Qianlong Xizhao Monument, Champion Sacrifice Platform, Jintu Pagoda Anfengchu, etc., are the basic elements for people to feel Leifeng Pagoda. The tangible part is the basis for tourists to get the travel experience.

the elements of providing experience mainly include the appearance, attitude, behavior and ability of employees. If you go into the experience theater, the staff who go in are the actors in the theater, and the performance of the staff will give the tourists a direct experience, so you must make the staff who go in integrate into the atmosphere of the scenic spot, interact with the tourists, and create a profound experience that the tourists will never forget.

tourists' expectations, behaviors and attitudes. Tourists learn about the main background of the scenic spot through various channels and have their own expectations for the theme of the scenic spot. For example, tourists who plan to visit Leifeng Tower will know something about the theme of "The Legend of the White Snake" in Leifeng Tower, so they have a desire to experience "The Legend of the White Snake". Visitors' sightseeing activities in scenic spots and participation in scenic spot design will all form an experience.

Some factors beyond the control of the scenic spot management authorities and tourists. For example, the composition of tourists visiting the scenic spot at a certain time and the traffic situation to the scenic spot. Weather conditions in scenic spots, etc.

therefore, scenic products are essentially an experience. This experience begins with the intention to visit the scenic spot. Next is the process of sightseeing, including the process of going to and leaving the scenic spot, as well as the activities in the scenic spot. Finally, the overall impression of tourism is formed.