How can cultural and creative industries promote the development of cultural tourism?

UNESCO believes that cultural and creative industries include cultural products, cultural services and intellectual property rights. Any kind of cultural creative activity should be carried out under a certain cultural background, but creativity is not a simple copy of traditional culture, but depends on people's inspiration and imagination, and promotes traditional cultural resources with the help of science and technology. Cultural and creative industries are knowledge-intensive emerging industries with the following characteristics: high knowledge, high added value and strong integration. Our college believes that cultural and creative industries are first of all a sub-category of cultural industries, a part of attaching importance to innovation and an advanced model of cultural industries. Our college believes that cultural and creative industries can promote the development of cultural tourism from the following aspects: First, it provides a foundation for the leap-forward development of cultural tourism. Creative industry is an advantageous industry. The cultural industry has a great brand expansion. Combining creative tourism activities with local culture and city marketing activities can effectively shape and spread the tourism image and city image. Second, our college believes that the development of cultural and creative industries conforms to and leads the development trend of social economy and culture, which is conducive to stimulating the potential market demand of cultural tourism and thus expanding new market space. Third, cultural and creative industries can promote the integration, optimization and upgrading of tourism industry structure. Driven by the high-end cultural and creative industries in the value chain, tourism will also be integrated into the new knowledge-intensive development space, which is conducive to enhancing the influence and driving force of traditional tourism and enhancing the richness and attractiveness of traditional tourism products. Fourth, cultural and creative industries can promote the deepening and diversification of the structural adjustment of cultural tourism products. Meeting the tourism requirements of diversified demands has greatly enriched the connotation of cultural tourism and promoted the transformation and efficiency of tourism. Cultural and creative tourism industry pays attention to the uniqueness, innovation and artistry of products, and the cultural tourism products created from this have profound connotations and endless aftertaste, which makes up for the shortcomings of traditional cultural tourism development and creation. 5. The integrated development of cultural creative industry and cultural tourism industry can enhance the soft power of national culture. It is conducive to promoting Chinese culture, recommending cultural innovation and enhancing the vitality of cultural development. 6. The integrated development of cultural creative industry and cultural tourism industry can innovate the research perspective of tourism industry development. Tourism is an industry with strong correlation and development, but at present, the research on tourism development in academic circles is basically about tourism development, and the research vision is still relatively narrow. Therefore, it is imperative to broaden the research perspective of China's tourism development from a systematic perspective.