Traditional Culture Encyclopedia - Tourist attractions - What is the concept of China B&B? Why is there a homestay? What should I do?
What is the concept of China B&B? Why is there a homestay? What should I do?
In a narrow sense, B&B emphasizes the host culture and a warm feeling of "returning home". They think that B&B is not the main business, but the place where the owners use their idle houses to provide tourists with rural experiences such as local culture and natural ecology, without professional operation.
It is clearly stated in the document of "B&B Standard" that "Tourism B&B is a small accommodation facility that uses local idle resources and is hosted by the host to provide tourists with experience of local nature, culture, production and lifestyle." Here are three key words, the word "tourism" in front of the hotel, "people entertain people" and "accommodation facilities".
Second, why are there homestays?
(1) Macro-policy orientation under the five-in-one top-level design
Domestic homestays rose rapidly from 20 14 to 20 15. Especially after the 18th National Congress, the country put forward the five-in-one top-level strategic design, which raised the importance of ecological construction and local civilization to a new historical height. 20 13 June Central Urbanization Work Conference document "See the mountains, see the water, remember to stay homesick" almost accurately summarizes all the spiritual cores of B&B products.
(2) After the consumption upgrade, the demand for new products will be born in reverse.
At present, after decades of vigorous development, the service industry represented by tourism and vacation has changed the tourism consumption habits of upper and middle social groups, and gradually abandoned secondary products such as star-rated hotels and low-end farmhouses to find different tourism experiences.
Third, how to do the homestay?
(1) grouping mode. The first is the entity group, which constructs the homestay system. The second is network group, big data, cloud computing, platformization and mobile terminal. It can't be formed at every point, but it can be gathered on a surface and a domain. The most important thing is to rely on modern technology, which is also in line with the habits of urban people.
Second, institutionalization, establishment of upper and lower lines, flexible management, and giving full play to the role of the market.
Third, legalization. First, the rule of law is the foundation, but not the whole. Second, advocate the spirit of contract, which is the basic guarantee. It is necessary to promote the overall development through the foundation of legalization and the promotion of rural rules and regulations.
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