Understanding of Tourism Culture

Tourism is essentially a cultural activity. Tourism consumption activities and tourism management activities have strong cultural characteristics. Only by excavating the cultural connotation can we have the charm of attracting tourists. As Shangqing Sun pointed out, "tourism is an economic and cultural industry that has developed to a certain stage and a cultural and economic industry that has developed to a mature stage." This sentence thoroughly clarifies the close relationship between tourism and culture.

1. The cultural essence of tourism subject

Tourism, as a cross-time consumption activity, is the result of economic development, but whether a person can become a tourist needs internal motivation, as Mozi, a pre-Qin thinker, said, "Always have enough to eat and then seek beauty; Clothes must always keep warm, and then seek beauty; Live in peace and then seek happiness. " After the basic survival needs are met, with the increase of income, human beings will inevitably pursue higher material enjoyment and spiritual enjoyment. However, tourism activities are the result of cultural drive. From the perspective of historical development, although economic development provides a material basis for social progress, the most fundamental thing in social development is the revolution of social culture and ideas. The prosperity of world-wide tourism activities after World War II is the result of the global economic recovery and prosperity objectively, and the change of cultural concepts at a deeper level.

2. The cultural connotation of the tourist object

According to the basic causes and attributes of tourism resources, tourism resources can be divided into two categories: natural resources and human resources. Humanistic tourism resources, whether tangible cultural relics or intangible ethnic customs and social customs, belong to the cultural category. The natural landscape composed of various natural environments, natural elements, natural substances and natural phenomena can only be transformed from potential tourism resources into realistic tourism resources through artificial development and utilization. Even natural beauty must be reflected and spread through appreciation, which is a cultural activity. Therefore, natural tourism resources are also cultural.

3. Cultural characteristics of tourism media

Tourists can be said to be cultural consumers who pursue spiritual enjoyment. Therefore, the core products of tourism can only be cultural products or products with high cultural content. Only by providing high-quality cultural products to consumers can tourism operators achieve the purpose of exchange and profit. Under the condition of market economy, the developers of tourism resources should not only understand the characteristics and functions of tourism resources themselves, but also understand the cultural characteristics pursued by tourists and develop cultural tourism products suitable for all kinds of tourism. The cultural characteristics of tourism also permeate the operation of various tourism departments, such as modern tourist hotels, which are not simply places to provide meals, but comprehensive places with functions of accommodation, socialization, entertainment and aesthetics. Therefore, an excellent hotel needs to constantly improve the cultural taste of restaurants, rooms, entertainment and other links, cultivate and improve the cultural quality of service personnel, and provide emotional and personalized cultural services.