How to write a summary of promotional activities?

Summary is a written material for social groups, enterprises and individuals to review, check, analyze and evaluate their achievements, gain experience, find out the gaps, learn lessons and have some regular knowledge after a certain period, a project or a work has come to an end or has been completed. The following is a summary of my experience in writing classics in the promotion activities I brought to you, hoping to help you!

How to write the summary experience of promotion activities?

Promotion time: 20xx.x.20-20xx.x. 15

Promotion location: Yonghui Supermarket Wangpai Road Store

Sponsor:

Promotional products: Baxter, Beibei Xing, Youkangli and Combibloc series.

Promotion theme: Bai Yingmen, Special New Year.

Promotion summary: the survival time is from 20xx years to 20xx years, and the activity time is ***25 days. The total sales amount is xxx yuan (Baxter xxx, the amount is XXX yuan; Beibei star xxx, the amount of xxx yuan; Youkangli xxx, the amount of xxx yuan; Combibloc series xxx, the amount of xxx yuan); Compared with last year's growth of xx%, except for the natural growth during the festival 10%, the actual growth also reached x%, exceeding the expected growth target of 8% before the event.

The activity schedule tightly buckled the sales peak of the Spring Festival holiday, with an average turnover of 6,000 yuan from X to X, which continued until X. ..

Expenses of this activity: xxx people * * *, xxx people work overtime/time;

Gift distribution: compared with last year, the increase is 8%, but it is within the controllable range. The main reason is that our products have a large span, and there is still a big gap in popularity with Yili and Mengniu. We need to attract customers with the help of promotional items.

During the 25th activity, the sales of the whole store reached 98,450 yuan. Looking at the cooperation with Yonghui Supermarket, this model has brought some new ideas to consumers. Of course, we also benefit from the passenger flow of Yonghui Supermarket, especially the Spring Festival atmosphere created by Yonghui Supermarket. At the same time, Yonghui Supermarket hung a large poster of12m *18m above the gate for free on the external wall to promote Tianyou's key products, which not only publicized our activities, but also reassured consumers.

Although this activity has achieved good sales performance, there are still many shortcomings in actual implementation, which are as follows:

1, preliminary preparation:

There are some shortcomings in the timing of this activity. Generally speaking, the atmosphere before the event is not enough, especially the layout of the store. From New Year's Day to 20th, the effect of our activities is no different from normal sales. Customers should have been allowed to experience the Spring Festival series of Tianyou products around 15, but it was slightly insufficient due to human reasons. The turnover in the week before the Spring Festival should show an increasing trend, especially driven by promotional activities, and the turnover growth should be more obvious. But from the data point of view, we have narrow publicity scope and target group deviation in publicity.

2. Lack of planning:

This promotion is organized and implemented under time pressure. Although there is a certain store foundation, the overall development direction of a single activity or enterprise is quite different from the annual plan. A single activity can't help the accumulation of corporate brands, but it will affect the pace of brand accumulation. For example, this activity obviously violates the market rules in the formulation of prizes, and many promotional items are not attractive to customers. Gifts of products of the same grade are obviously not as attractive as competing products. The planning department should collect the latest market information, do a good job of sorting out the information, and learn more about the fashion information at the forefront of fashion.

3. Poor execution:

Regardless of the size of an activity, "strategy accounts for three strokes and seven styles", which shows the importance of activity implementation. Even if no one implements the optimal strategy, he will still wait for zero. Employees do not know enough about the promotion knowledge of activities, lack service enthusiasm, and lack skills and vitality in promoting promotional activities. In the eyes of promoters, there is no concept of "activities with a large amount of capital and manpower input, the turnover is greatly improved". In addition, there is no radical plan in the sales process, and the sales tasks are not subdivided. "General management, probably sales" also limits the growth of sales.

20xx annual plan:

In order to overcome these difficulties and avoid the above situation, each activity has the following five elements:

1, accurate store background;

2. Careful planning;

3. Close integration;

4. Close cooperation;

5. Strong execution.

20xx.x.20

How to write the summary experience of promotional activities II.

On June 20 19 12-25, the 7th anniversary promotion was held. Due to the investment of a certain amount of time and personnel, coupled with attractive seasonal commodities and promotional activities, the overall effect is good, leaving a good teaching material for our future work.

The preliminary preparation of this project is very full, involving a wide range. Under the careful argumentation of the store manager and various departments of the company, a set of relatively complete and operable overall marketing manuals has been formed.

In terms of promotion, we have applied the promotion activities aimed at consumer groups, mainly families and housewives, and achieved due results. Consumers responded enthusiastically, fully achieving the purpose of gathering popularity.

In terms of commodities, with the seasonal promotion activities of "hot fresh, only 1 day" and "crazy special price, limited time snapping up", the purpose of charging with the overall news and stimulating popularity and sales volume by using commodities has been achieved. Coupled with the store's display cooperation, on-site promotion. The seventh anniversary broadcast draft we made has made a new breakthrough in the implementation of publicity and the rendering of the atmosphere of buying and promoting. It has given consumers a great impact in vision and hearing, and also left a good reference for our future work.

The seventh anniversary party pushed the whole seventh anniversary to a climax. The performance of each store is remarkable, and the invitation of suppliers has raised our company's corporate culture and business philosophy to a new height. The scene of the general manager cutting the cake with a birthday song gives our employees a cordial sense of family belonging. The above are several important highlights of this literary evening.

We also have certain advantages in weather, harmony and harmony. At the beginning of the seventh anniversary activity, the weather suddenly turned cold, which made the goods that were originally in season hot. This is inseparable from our forward-looking analysis and organization of commodities. Finally, even God really helped us. Coupled with our efforts and good analytical and executive ability, is there anything we can't do well?

However, in the process of planning, organizing and controlling the activities, there are still many shortcomings: in the middle of this seventh anniversary activity, some work in promotion plans, activities and commodities has not been put in place, resulting in some sales losses, which deserves our deep thinking and profound review:

1. Some promotional activities were aborted because suppliers could not be found.

2. Unfortunately, the supervision form has not been implemented.

3. The on-site enforcement of the store is not strong enough.

4. The timely follow-up audit of the mall was not completed.

5. The unreasonable manpower arrangement of the store leads to the failure to give full play to this single activity.

6. The development and procurement of new/sensitive commodities have not been fully implemented, which is the biggest regret of this seventh anniversary.

7. In the seventh anniversary activities, the store has obvious shortcomings in the creative display of some products, which need to be improved.

8. In the seventh anniversary merchandise activity, the store did not do a good job in on-site promotion, sometimes, sometimes not, and did not thoroughly train and track the on-site promotion personnel, resulting in the feedback of some consumers not being collected and unable to be used for reference in future work.

9. During the seventh anniversary activities, the popularity of stores rose sharply, and they went up for sale, but the hygiene work was not followed up in time, resulting in unsatisfactory hygiene at the stores and their doors, like garbage dumps.

During the seventh anniversary of 10, some sensitive goods were seriously out of stock, which affected consumers' shopping mood and was a commercial ban. We must seriously reflect! In short, any work should be constantly summarized and reviewed in order to do the next work well. We hope to make the whole marketing plan better and execute it better in the future.

How to write a summary of promotional activities (3)

April X finally brought our XXxx year, the second exciting promotion! This activity has received the support of leaders at all levels of the company and the joint efforts of Qi Xin's colleagues. It has achieved a good result of "growth of 45%". On behalf of my colleagues in Rong Tai Store, I would like to make a summary of this promotion. Details are as follows:

Theme of the event: "Celebrate May Day, send a true gift to XX!"

Target audience: community residents around our store, factory employees and Berry residents. Activity mode: brand drugs are sold, health products are bought and donated, and places are bought and donated.

Store image: with green as the theme, it presents a refreshing summer atmosphere. Hang the product information of Wanqing LG and its manufacturers in the store. Balloons are inserted in closets and optional shelves to create a festive atmosphere. The present is at the door. And write a big "gift area" to give customers the first impression of entering the door is "Wow, what a bargain! There's something to send!

Publicity work: distributing leaflets, hanging banners, in-store publicity (detailed division of labor to individuals, performing their duties) Commodity management: special drugs for initial treatment, commonly used drugs, seasonal drugs (clearing away heat and detoxifying drugs), influenza (masks, antiviral Chinese and western medicines, household products,

Activity operation: ① Sales performance statistics.

③ Event giveaway statistics

Analysis and explanation:

A. From the statistical chart of results, the results of No.25, No.29 and 1 are not ideal, especially on No.25, even the basic daily target can not be achieved, mainly because the flow of people is only 79. According to the laws of March and April, Saturday

The flow of people will decrease because most residents are factory workers and travel on Saturday and Sunday. The turnover on 26th, 2nd and 3rd is surprisingly good. The main reason is that the customer unit price has gone up! 1 1 day The unit price for the activity period is 45.5438+0 yuan.

B. According to the statistics of people flow, 1 1 day has not increased as usual. On the contrary, it is less than the average monthly flow 16 person-times. The growth of this activity is mainly because everyone has seized the customer's demand for gifts and rushed up the customer unit price. What can affect the unit price of customers? Gifts, yes, only gifts can affect the guest unit price. Therefore, the appropriate use of gifts to lure customers is a way to increase the unit price of customers.

C. Statistically speaking, the cost of gifts in our store is well controlled. For any enterprise, the cost of promotional gifts is not low. Therefore, we should learn to use some skills, that is, we can achieve the purpose of promotion and control the cost of gifts. Strive to practice the way of saving sales promotion. Our shop is mainly good at using the gift resources of manufacturers. (1) For example, if a customer buys Whiplason series products, we can eliminate Whiplason series products and give Whiplason gifts, and convert Whiplason gifts into cash to explain to the customer. For example, sending 30 capsules of vitamin E is worth 44 yuan, which is more cost-effective than giving gifts such as hand sanitizer. This can save the company's gifts. For some customers who rush in to buy large orders, they will not remind customers that we have a gift-giving activity without the opportunity to increase their turnover. ③ For customers who buy more than 298 yuan, make every effort to persuade them not to bill. ④ Some products with low wool rate will be eliminated.

Since the launch of Service Quality Month, our etiquette service and service communication have been standardized. Our store got the penultimate service quality in the first month, mainly because the storefront was not clean and tidy enough. The employee's dress does not meet the requirements. After the appraisal results came out, everyone in our Rong Tai store decided to take it back to 200 yuan, so we made a self-team review. Summarize the shortcomings and introduce the rectification measures. In the store, a small sanitation is done every three days, and a big sanitation is done once a week. There is a special person in charge of corner sanitation in the store to avoid the existence of sanitary corners. The store is always clean and tidy, fresh and warm, and gfd employees strictly follow the company's requirements.

In terms of service, we have achieved it. There is no end to care. For customers who enter the store, we send the most cordial smile and the warmest caring greetings at the first time. We talk to customers in civilized language and friendly tone, and consciously use the word "service language", with the word "please" before and the word "thank you" inseparable. From meticulous care for customers to endless service etiquette, our Rong Tai store will always.

Take three measures in communication, 1. Introduce and publicize the company's promotional activities and preferential activities, 2. Answer the customer's questions, 3. Strengthen communication with customers.

Smile, warm words, enthusiasm and atmosphere are harmonious because of you and me. Beauty comes from Taihu Lake, and satisfaction comes from smiles, smiles and warm words. Enthusiasm is like the executioner selling customers' satisfaction. Remember to smile at the mirror on the container before going to work with the word "E" taught by Manager Zhang, which will make you happy for a day! As long as you standardize your service, you will find that actions can improve the quality of service more than slogans! !

Experience on how to write a summary of promotional activities

I. Purpose of the event

Christmas is very close to New Year's Day, and it is also the peak of autumn and winter sales season! Therefore, the market demand is also very concentrated, and we must sprint to the market. Therefore, this planning scheme was launched. The purpose is to push our turnover to a new peak as far as possible. At the same time, near the end of the year, we should give back to the loyal customers who have always supported our store! The purpose is:

1, which directly improves the sales performance of the store during this period.

2. Lay a customer base for the sales peak of the Lunar New Year!

Second, the theme of the event: enjoy winter.

Third, the target audience: new and old customers of xxxx.

Fourth, promotion method: contact customers before Christmas.

Before ChristmasEve(65438+2+February 24th), sales staff sent blessings to loyal customers by sending SMS Christmas cards [which can be purchased locally] to strengthen the communication between brands and customers! Christmas greeting information (sample):

Exodus: xxxx quietly made a wish beside the Christmas tree, hoping that xxxx's blessing would fly to your side with the fluttering Christmas snowflakes, a beautiful Christmas Eve because of you! (You can add the detailed address of the store)

Verb (abbreviation for verb) Time and place of promotion.

Activity time: 20xx65438+February15-20xx65438+1October 3rd Promotion place: opposite to xxxx (xxX Road, XX Town, XX County).

Popularization method of intransitive verbs

1. During the event, all the products were greatly discounted.

2. During the activity, the old customers of xxxx come to the store to receive exquisite Christmas gifts with exchange vouchers, and each voucher can only be used once. (The quantity is limited while stocks last. )

3. New customers bought exquisite gifts from big towns in 300 yuan or above. (The quantity is limited while stocks last. The specific gift shop comes with it)

Seven. Activity promotion

Kanban erected

The window stickers are mainly red, green and white Christmas colors, and decorate the noodle restaurant WeChat/SMS/Internet.

Eight, preliminary preparation

1. Rendering of festive atmosphere at the promotion site

Main colors of Christmas: Westerners use red, green and white as Christmas colors. When Christmas comes, every household should decorate it with Christmas colors. The red ones have Christmas flowers and Christmas candles. The green one is the Christmas tree. It is the main ornament of Christmas. It is decorated with tower-shaped evergreen trees, such as cut Chinese fir and cypress. Colorful lanterns, gifts and paper flowers are hung on it. Lit the Christmas candles. Therefore, the rendering of the atmosphere of our big town promotion activities is all around the above content.

2. Store atmosphere

During the whole promotion period, the town of Glen took "A Christmas Song" as the music background. For a long time, there are four popular Christmas songs: Christmas Eve, Christmas Song, Christmas Song, Listen, angels bring good news, Listen! TheHeraldAngelsSing, JingleBell and others, use these festive music to create a Christmas atmosphere!

3. Window layout

Christmas elements are the main elements, supplemented by other elements, so that the window can be extended to the Lunar New Year.

Nine. Mid-term operation of activities

During the operation of 1., all customers will be given a coupon, no more or less; New customers who purchase more than 1000 yuan will receive a gift. If the customer has any questions about this activity, the salesperson should explain them in detail. The final interpretation right of this activity belongs to our store.

2. Gifts are only given during the event.

X. Continuation in the later period of the activity

After the event, it will be followed by Valentine's Day and Lunar New Year promotions. As these important festivals are not long apart, we can postpone this promotion to the next time. You can also use the customers at Christmas and New Year's Day to promote the promotion activities of Valentine's Day and Spring Festival.

XI。 gift

The gifts provided by the headquarters are as follows:

1, Christmas present

2. Cute remote control shell

Step 3 export socks

How to write the summary experience of promotion activities?

Through the support of leaders at all levels of the company and the concerted efforts of Qi Xin, this activity has achieved good results. 7-9, 200xx, is an exciting three days, through these three exciting promotions! I benefited a lot, not only improved my physical ability, enhanced my understanding of various drugs, but also understood the people-oriented service concept. At present, promotional activities are often ignored by consumers, and consumers' enthusiasm for participation is not high, which easily leads to poor promotional effects. In fact, it is not that the promotion itself is unattractive, but that there are too many promotion activities at present, and some activities do not clearly express the core interests of the promotion activities in the publicity, and the publicity and implementation are not enough. However, our three-day activity overcame the above shortcomings and achieved the goal of stabilizing loyal consumers. The on-site prize promotion increased the desire and attraction of the activity. The specific feelings are as follows:

First, adequate preparations have laid a good foundation for the promotion of publicity activities.

This activity took the form of distributing leaflets, promoting beer, and throwing leaflets at every household in high density. * * * A total of about 10000 leaflets were distributed, focusing on the market business circle, around the central hospital, at the entrance of the community, around the martyrs cemetery in Huxi, and on the pedestrian street. , and released a promotional advertisement. After the banners and slogans with activities as the main content were hung in the pharmacy, in order to make the activities orderly and attract more people to participate, a free clinic testing service desk, a consultation desk, a gift distribution desk and a lottery box were set up at the entrance of the pharmacy. What is even more sensational is the performance effect of the Northeast Errenzhuan, acrobatic troupe, drama and other stage forms, which crowded through the crowd, mastered the rhythm of the activities, maintained the order at the scene, guided customers into the store to participate in the activities, distributed materials and prizes, and registered their signatures in time. This new marketing model has brought some new ideas to consumers, made the citizens of Shan County have a full understanding of Yutian, strengthened the external image of pharmacies and expanded their popularity.

Second, the people-oriented service concept won the applause of customers.

The main targets of this promotion are: community residents, factory employees and shop residents around our store. In gymnastics, special prices and discounts have a great influence on some sensitive consumer groups, especially the special prices of some sensitive drugs are easy to get twice the result with half the effort, and the corresponding delivery can let consumers enjoy the value of their consumption and achieve the goal of stabilizing loyal consumer groups. On-site prize promotion is an important means to increase the desire to buy and attract popularity at the event site, and it is also the guarantee for the success of the event. In particular, the first 100 customers gave 6 eggs to buy medicine for the lottery, and the first impression of customers when they entered the door was "Wow, what a bargain! Something to send! " . This people-oriented service concept has won applause from customers. The growth of this activity is mainly to grasp the customer's demand for gifts, and the way out is to rush the customer unit price. What can affect the unit price of customers? Gifts, only gifts can affect the customer unit price. Such activities have played a great role in promoting pharmacies, taking the opportunity to publicize and strengthen the influence of our pharmacies.

Third, take this opportunity to make a smile my bright business card.

Through this activity, I fully understand that there is no end to care and service. For every customer who enters the store, we should send the most cordial smile and the warmest caring greetings at the first time. Talk to customers, use civilized language and friendly tone, and consciously use "service language", with the word "please" before the word "thank you". From caring for customers in every way to everything. In this way, I can actively introduce and publicize the company's drugs and contraceptives, take the initiative to answer customers' questions, and let customers know more about drugs in the process of purchasing drugs! And I can also find my own shortcomings in sales, especially my understanding of drugs, and there are still some blind spots. Taking this as an opportunity, I will study medical drugs hard in my future work, understand the use methods and precautions of each drug, work with peace of mind, exercise hard and standardize services.

Improve the quality of service and make a smile my beautiful postcard.

Archer walks with Yutian Pharmacy. Eagle's ideal is lofty, soaring in the sky; Bird's career is heroic, fighting the sky. The energy of my life is the pursuit of beautiful ideals, and what excites me most is the heroic career of fame and fortune. I am full of longing and hope for the future, and I am full of enthusiasm for Uta's career. I am proud of entering Uta's dream company, and I am excited to finally have a stage where I can practice myself. I will devote myself to this hot land I love, closely link my life value with Yutian's career, and compose a youth movement of Yutian workers with high voice and magnificent brilliance.

Yutian pharmacy employees:

20xx-x- 13