In rural tourism e-commerce, what is it?

In rural tourism e-commerce, folk tourism refers to tourism products that are protected and developed with the traditional customs of a specific region or nation as resources.

Expand knowledge:

At present, in the process of developing rural tourism, many areas only pay attention to the construction and development of local reception facilities, tourism projects and activities, as well as the marketing work of travel agencies and other enterprises. However, at present, there are new forms of tourism in the tourism market, such as backpacking, self-help tour, go on road trip, etc., which are humanized and fragmented.

This requires the reception side of rural tourism to better solve the problem of information communication, so that tourists can travel in rural areas more smoothly, and travel agencies should also innovate their business to meet the increasingly personalized needs of the tourism market and accelerate the development of rural tourism. Rural tourism e-commerce is the concrete application of e-commerce in tourism.

The World Tourism Organization pointed out in its publication "E-commerce Professionalism" that tourism e-commerce is to improve the internal and external connectivity of tourism institutions with the help of advanced information technology, that is, to improve the exchanges and transactions between tourism enterprises, between tourism enterprises and upstream suppliers, and between tourism enterprises and tourists, to improve multi-processes within tourism enterprises and to enhance knowledge sharing.

Rural tourism e-commerce is the networking, electronization and virtualization of traditional rural tourism business model, the timely adjustment of tourism to adapt to the information age, and one of the means to develop rural economy in the construction of new countryside. The discussion of rural tourism e-commerce model is helpful to the management of rural tourism sales personnel and the all-round development of tourism e-commerce.

E-commerce is a transaction mode that connects the information, products and services of buyers and sellers through computer networks, improves transaction efficiency and reduces transaction costs. The transaction subjects in tourism e-commerce activities are divided into three categories: enterprise (b), customer /CUS- consumer (c) and government (g).