Traditional Culture Encyclopedia - Tourist attractions - What does tourism marketing mean?
What does tourism marketing mean?
Conference marketing refers to the sales method of selling products by looking for specific customers and through family service and product introduction. The essence of conference marketing is to lock in and develop target customers, export corporate image and product knowledge to customers in an all-round way, and care and hide sales to intended customers as expert consultants.
Conference marketing belongs to single-level direct selling with different names. Some people call it popular science (experience) marketing, some people call it database marketing, some people call it family (service) marketing or consultant marketing, and so on. Among them, the most used is conference marketing. But no matter what the name is, conference marketing is one of the most powerful sales weapons created by Chinese people in combination with their own reality since the reform and opening up.
The initial form of conference marketing is the value-added service of traditional sales. At that time, after customers bought products through traditional channels, they held value-added sharing activities to let customers know more about the use and value of products.
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