Who has the website construction scheme for tourist attractions?

Construction scheme of tourist attractions website

First, the background of the website construction of tourist attractions

With the rapid development of society and the rise of internet plus model, many traditional enterprises have joined the embrace of internet plus. It has become a new direction for many enterprises to develop their own business with the help of the Internet, and the construction of scenic spots websites has naturally become a "stepping stone" for traditional enterprises to join the Internet.

There have been a series of problems in traditional tourist attractions, such as the integration of scenic resources, the management and marketing of tourists in scenic spots. Situ CMS scenic spot website system gives a direct and effective scenic spot website construction scheme, so what problems can this scenic spot website system solve and what benefits can it bring?

Second, the current situation of scenic spots

A. Lagging information management

The lack of smooth information dissemination channels, untimely information update, difficult maintenance and high cost in scenic spots hinder tourists from obtaining first-hand scenic spot information and affect their travel plans.

B. Single marketing content

The scenic spot takes words as the main form of resource and service promotion, which is single in content, poor in interest and weak in attraction. As a result, tourists lack a comprehensive understanding of the scenic spot and lack interest, which affects the number of tourists in the scenic spot.

C. Lack of tourist interaction

There is a lack of a good online interactive platform between scenic spots and tourists. Tourists can only passively accept the information provided by scenic spots, but can't interact, let alone produce original content, which has become a bottleneck restricting the development of the platform.

D. Weak brand awareness

The traditional extensive advertising promotion is the basic marketing method in scenic spots, with vague service awareness and weak brand awareness. It is not conducive to improving the popularity and brand influence of scenic spots from the root.

Third, the expected goal of website construction

A. It can provide tourists with convenient scenic spot information inquiry function and online reservation system, meet tourists' sightseeing needs, improve the service level of scenic spots, and provide scientific digital basis for managers.

B. Use the stable, safe, efficient and flexible system architecture of e-commerce management platform to help tourist attractions provide rich and extensible online and offline omni-channel consumption systems for tourism consumers.

C. The electronic ticketing system covers online ticketing, offline ticket inspection, ticket statistics and other links. The scenic spot accurately manages the purchase channels and quantity of tickets according to the off-season of tourism, improves operational efficiency and enhances the management image of the scenic spot.

D tourism is an information-intensive industry, and the dissemination of scenic information is no longer a one-way mode, but a process of real-time interactive communication with tourism consumers. Traditional scenic spots are limited by technology and manpower, so it is difficult to update, disseminate and interact information in time. Scenic spot information platform can establish an effective channel between marketing information and tourists, and better meet the needs of tourists' personalization and information diversification.

Fourth, website planning.

After doing a good job in the market analysis, positioning and planning of scenic spots, we should think about which audience groups the scenic spots are facing, what features the scenic spots feature, what contents the scenic spots should display and what functions can be realized through the website.

A. Website business planning

Through the construction of scenic spots' websites, the six elements (namely, travel, food, housing, transportation, entertainment and shopping) covered by tourism-driven regional economic development are integrated in order to provide convenient online services for tourists and maximize the economic effects of tourism. Therefore, the construction of the entire scenic spot website is carried out around these elements.

1), line

Yes, including weather, maps, bus routes and so on. Visitors can learn all kinds of information about "going to" scenic spots conveniently and directly through official website, which is convenient for tourists to travel.

2), live broadcast

Accommodation, including hotel information display in and around the scenic spot, is convenient for tourists to book online.

3) Swimming

The creation of scenic spots is displayed on an online platform to attract tourists to order tickets online and spend in advance.

4), entertainment

The construction of entertainment facilities inside and outside the scenic spot, all kinds of entertainment facilities are deeply packaged and displayed through the scenic spot website.

5), buy

Through the online platform of scenic spots, tourists can purchase local specialties online.

B. Website function planning

Basic function support of scenic spots:

1), online payment

Integrate the resources of the scenic spot, such as tickets, hotels, restaurants, specialties and other products, and put them on the scenic spot website to guide tourists to buy or book.

2), message consultation

Visitors can make message consultation (classification) through the scenic spot website (foreground), and administrators can view the related message categories of tourists through the website (background).

3) Friendly links

Through the background, you can add, delete, modify and view the friendly links on the homepage of the website, which is beneficial to the sharing of resources between websites.

4) Online communication

Visitors can communicate with tourists through the relevant consultation of the website, and the website system can collect relevant information of tourists, which is convenient for the scenic spot to do secondary marketing for tourists.

5), information release management

The webmaster can add, delete, modify and view the contents of the website, including travel notes, news of scenic spots, trends, comments, etc., to meet the classification management.

6), website template management

Through the website background, you can change the website foreground template (style, layout, color, etc. ) one button, and support one-button skin changing function. Prevent users from aesthetic fatigue caused by displaying a set of templates for a long time.

7), picture management

Manage all the pictures on the website, and add, delete, modify and search them.

8), project management

According to the different seasons and climates, the topics offered to tourists by scenic websites are also different. According to the different solar terms, the webmaster can change topics, add, delete, modify and view products in the topic page.

9), column management

Administrators can sort, delete, add and other related operations of website column names.

10), advertising management

The webmaster can add, delete, modify and view all advertisements and advertising spaces in the website.

1 1), and the account password is changed.

The foreground and background of the website support modifying the account information of tourists and administrators.

12), system settings

System settings should support the following functions (pseudo static settings, website backup, exchange rate management, operation log), etc.

13), message board management

Through the message board provided by the website, visitors can leave messages through the message board to avoid losses caused by the absence of the webmaster.

14), product management

For all kinds of products in scenic spots, we can add, delete, change and view the products through the website management system, such as (scenic spot tickets, hotels, specialties).

Scenic site marketing function support (the following functions can be selected as required):

1), member system function

The website realizes the membership function, which can classify the members of the scenic spot website and let them enjoy certain treatment. Promote active members of the website and improve the conversion rate of the website.

2), sign-in function

The scenic spot sets up a sign-in ladder reward in the background to encourage members to continue to sign in to earn corresponding rewards, and increase the activity, interaction and stickiness of members on the platform. The scenic e-commerce website enhances the interest of the website through the sign-in function.

3), coupon function

4), integral function

Add points goods: merchants add points to exchange goods in the background.

Redeem products with points: platform members redeem products with points.

Commodity order management: merchants manage integral mall orders in the background.

5) LBS application on mobile terminal

The website realizes the LBS function (location function), and all hotels and restaurants in the website can locate the location, which is beneficial for tourists to find the location more conveniently, thus generating consumption.

6), distribution system

The e-commerce platform in Situ Scenic Area has an independent and complete product sales platform, and at the same time adopts the promotion mode of "mobile mall+fission distribution" to help tourism enterprises effectively solve the problems of platform construction, channel expansion, user growth, user activity and business profitability.

Platform: low-cost investment, quickly build a mobile sales platform, tailored for mobile fission distribution.

Channel: the fission growth of distribution channels activates all channels of enterprises and helps enterprises to complete business expansion.

Users: users not only buy consumption, but also participate in distribution and entrepreneurship, accumulating millions of fans and detonating the fan economy.

Initiative: use fans to promote brands and spread word of mouth, actively market services, and stimulate users to be active.

An excellent tourist attraction website can effectively reduce tourists' decision-making, thus generating consumption and bringing considerable benefits to the scenic spot.

Four. Domain name and server

1, domain name purchase standard of scenic spot website

Choose a domain name related to the name of the scenic spot website, such as pinyin and abbreviation of the website, so that users can understand it at a glance.

The domain name is calculated according to the annual fee, which is generally 48 ~ one year in 60 yuan.

2. The scenic server configuration standard

Entry type:

Support: CPU***, broadband * * *, memory * * *

Cyberspace 2G

Monthly flow 40G

Years: 1 year

Standard type:

Support: CPU***, broadband * * *, memory * * *

Web space: 15G

Monthly flow: 100G

Years: 1 year

Specialty type:

Support: CPU***, broadband * * *, memory * * *

Cyberspace: 20G

Monthly flow: 200G

Years: 1 year

Omnipotent: CPU***, broadband * * *, memory * * *

Cyberspace: 30G

Monthly flow: 400G

Years: 1 year

Professional servers are recommended by tourism websites in small and micro scenic spots.

For larger scenic sites, it is recommended to use a universal server.