Advantages of tourism e-commerce

Although China's e-commerce is still in its infancy, it has developed rapidly, and more and more tourism enterprises have joined the e-commerce marketing army. So what are the advantages of tourism e-commerce? The following is the relevant knowledge I collected for you, hoping to help you.

First, it has a strong fit with the tourism industry and products.

First of all, tourism is highly correlated, which requires the coordination of transportation, post and telecommunications, commerce, light industry, urban construction, culture, cultural relics and other departments. Therefore, when making decisions, we should not only consider providing tourists with catering, accommodation and other related products and services, but also meet the needs of various related industries. Tourism e-commerce can connect many tourism suppliers, travel agents and tourists, and scenic spots, travel agencies, tourist hotels and tourism-related industries can attract more customers with the help of the same website. On the basis of complementary advantages, it improves the utilization efficiency of resources and forms a win-win situation for banks, tourism agents, tourism product producers and tourists. Secondly, most tourism products are intangible and non-storable, and their production and sales are completed in the process of service, thus avoiding the problem of imperfect distribution system in modern e-commerce.

Second, it is conducive to tourism enterprises to reduce operating costs and innovate business models.

With the improvement of tourists' understanding of tourism e-commerce, the operating costs of tourism enterprises have been greatly reduced:

(1) First of all, it reduces the information dissemination cost of tourism enterprises. The online media has the characteristics of being free from time and geographical restrictions, time and layout restrictions, detailed content, two-way communication and rapid feedback.

(B) Secondly, online marketing does not need to pay the store rental cost.

(3) Finally, the transaction cost of the tourism market is reduced. The "media space" formed by computer network replaces the "material space" and the "virtual market" replaces the "traditional market", so tourism enterprises and consumers can trade directly.

Tourism enterprises can apply e-commerce to innovate business models on the basis of traditional marketing;

First of all, tourism enterprises can use the Internet to attract new customers. As a new marketing channel, online ordering is more convenient and fast, not limited by time and space, expanding the market "space" and increasing its appeal. Internet can attract customers who cannot be attracted by traditional marketing channels to order online.

(2) Secondly, tourism enterprises can use e-commerce to interact with tourists and provide personalized services according to the needs of tourists.

Third, meet the unique needs of consumers.

With the development of social economy and the improvement of living standards, personalized consumption has increasingly become people's pursuit goal, which is embodied in tourism, that is, the pursuit of personalized tourism. Personalized tourist routes, personalized tourist experiences, personalized tourist souvenirs, etc. Coupled with the continuous improvement of the high-speed transportation network, the travel time has been greatly shortened, which has intensified the development of this personalized demand. Of the tourism output value of more than 400 billion yuan in China, 90% comes from individual businesses and family self-help tours, which shows that this is a market with great potential. Obviously, relying on the traditional business model will greatly increase the operating cost, which provides a broad development space for tourism e-commerce, and it will meet many long-distance and small-batch tourism consumption needs in a way similar to "customization".

Fourth, enhance the international competitiveness of the industry.

After China's accession to the WTO, with the further strengthening of bilateral economic and trade exchanges and domestic and foreign cooperation, foreign tourism service companies have poured in. With its mature e-commerce experience, it has never triggered a simple and equal traditional tourism competition. Once the tourism market is fully opened and online tourism matures rapidly, the current competitive pattern of the entire tourism industry will be changed, and 90% of the existing travel agencies with hundreds of thousands of scales in China will probably cease to exist. Only by actively participating in the use of e-commerce, adapting to the new characteristics of international tourism demand and new ways of international tourism transactions, and constantly improving the brand image and service level, can China's tourism enterprises transform their resource advantages into product advantages and market advantages, thus improving their international competitiveness and winning a place in the international tourism market.

Development strategy of tourism e-commerce

1 Tourism e-commerce development background

The development of tourism in China has much to do with the special national conditions in China. Compared with foreign countries, it has not experienced a gradual and slow growth and development process, but has experienced several rapid development stages from twists and turns to being on the right track and then becoming more and more mature under the background of international economic integration. However, the development of tourism e-commerce is not only the inherent demand of tourism itself, but also promotes the development of tourism e-commerce in a series of backgrounds.

(1) The bottleneck problem in the traditional tourism industry model has restrained the further development of tourism in China.

The operation mode of traditional tourism is an integrated system of travel agencies. Travel agencies play an important role in the tourism industry chain, and their efficiency directly determines the operation efficiency of the whole tourism industry. In the primary stage of tourism development, the scale of tourism is relatively small, and consumers' tourism concept is not mature enough. Travel agencies can give full play to their own advantages, adjust the source of tourists and coordinate the relationship between hotels, transportation and tourist attractions. However, with the rapid growth of the tourism market and the maturity of consumers' tourism concepts, the traditional operation modes of telephone consultation, store ordering and group travel of travel agencies can no longer meet the needs of today's tourism market, and their own advantages have become the bottleneck hindering their further development. Can not improve the dominant position of consumers; Can't reduce the travel cost of consumers. The emergence of these problems has led to the inefficiency of the traditional tourism operation mode, the decline of consumer satisfaction and the slowdown of the growth of the whole industry.

(2) With the rise of electronic commerce, it is feasible and necessary to develop tourism electronic commerce.

The sustained development of social economy and technology and the rise of internet technology have led to the rapid development of e-commerce. As the most widely used information technology field in the world, its market scale is expanding rapidly around the world, and all developed countries regard the development of e-commerce as an important means to expand the market. In this environment, the traditional operation of travel agencies has been greatly challenged by the online model, and its business philosophy and business types have been threatened as never before. The fast-growing tourism market and the growing online consumer groups have brought new opportunities to the tourism industry. The advantages of interactivity, real-time, richness and convenience of the network have prompted the traditional tourism industry to quickly integrate into the wave of online travel. At the same time, due to the particularity of tourism, it is especially suitable for developing e-commerce, so the combination of e-commerce and tourism is an inevitable trend, and it is necessary and feasible to develop tourism e-commerce.

(3) Mobile commerce leads the new trend of tourism e-commerce.

With the popularization of all kinds of mobile terminals, the improvement of mobile communication networks and the increase of mobile service providers, mobile commerce will become a new entry point. Combining with intelligent network technology, people-centered tourism e-commerce applications will be truly realized. The comprehensive application of mobile payment, SMS, GPS and other mobile commerce technologies will bring a new tourism revolution to tourism and even tourism e-commerce! . Customers can complete the safe payment of funds to enterprises or individuals at any time and anywhere through terminals such as mobile phones. Mobile commerce can connect customers, travel agents and travel service enterprises anytime and anywhere, and information such as booking results and flight delays can be notified to tourists at any time. The application of mobile e-commerce technology will make the service function of tourism e-commerce more perfect and its application more popular.

2 Comparison of the development of tourism e-commerce

The development of tourism e-commerce in China started late. Although it has achieved rapid development in recent years, due to the weak foundation of e-commerce, various supporting facilities and related legal systems are still not perfect. It mainly refers to and imitates the experience and model of foreign tourism e-commerce development, and advances in exploration, and has experienced a steady development stage from blind development to now. As the representative of the development of world tourism e-commerce, the United States compares the development gap between China tourism e-commerce and the United States tourism e-commerce, and draws on some experiences to provide some guidance for the future development of tourism e-commerce in China.

The steady development of tourism e-commerce in the United States is reflected in the increasingly mature tourism websites, which provide consumers with enough information inquiry and tourism services. Consumers are highly loyal to travel websites, and the construction of domestic travel booking websites began at 1996. The establishment of Huaxia Travel Network invested by China Travel Agency Head Office 1997 is a striking pioneer in the development strategy of tourism e-commerce in China. Since then, various travel booking websites have sprung up, and the scale of the industry has gradually expanded. The more successful professional websites are mainly Ctrip.com, eDragon.com and Huaxia.com, especially Ctrip. Since the establishment of 1999, the market share of1999 has been increasing, and the transaction volume doubled in 2002, reaching 65,438 billion yuan. However, online travel in China still lags far behind that in the United States, and many domestic travel websites fail to find the correct entry point and lack features and "selling points" because of their lack of comprehensive and profound understanding of the tourism industry. A considerable number of travel websites are China copies of American travel websites, which are seriously redundant and inefficient. 3 Tourism e-commerce development strategy

Tourism e-commerce has become the only way for the development of tourism in China in the future. Under the background of the current development of tourism e-commerce, China's tourism industry should face up to the gap with foreign tourism e-commerce and have a sense of urgency. At the same time, corresponding measures should be taken in combination with the actual situation of China's tourism e-commerce to promote the overall development level of China's tourism industry and fundamentally improve its overall competitiveness.

(1) Strengthen government guidance and support.

It is necessary to speed up the formulation, improvement and revision of e-commerce laws and regulations to solve the problems of online e-commerce transaction security and consumer rights protection. In the integration of tourism resources, the government and industry associations should work together, give full play to the role of non-governmental organizations of industry associations, promote the integration of national tourism resources, speed up the construction of tourism e-commerce standard system, realize the interconnection between internal information systems of tourism enterprises and tourism e-commerce platforms, and establish a complete large-scale tourism e-commerce system nationwide.

(2) Improve the market positioning of tourism enterprises.

In order to improve the satisfaction of tourism e-commerce to consumers, the development strategy of tourism e-commerce, on the one hand, tourism enterprises, especially travel agencies, must strive for innovation in traditional business projects, seek new comparative advantages, keep pace with the times, constantly improve, perfectly combine the traditional operation mode with the operation mode of e-commerce, create new service modes, open up more consumer groups and increase more profit points; On the other hand, we should thoroughly investigate the market, understand consumers' needs, provide personalized and humanized services, improve the flexibility of tourism enterprises, expand the flexibility of tourism websites, increase the richness and comprehensiveness of tourism website information, and let consumers freely choose their own tourism products and enjoy the whole process of tourism services; Third, conform to the trend of the times, provide consumers with real-time interactive services, develop mobile e-commerce, dynamically meet the needs of consumers, learn from the practices of foreign travel websites, and establish perfect online after-sales service. Carry out after-sales tracking service, understand the new needs of consumers, grasp the tourism mentality of consumers, and launch more fashionable tourism products in time! .

(3) Accelerate the cultivation of tourism compound talents.

Tourism e-commerce involves e-commerce, tourism, information network, marketing and other aspects of knowledge. In the process of developing tourism e-commerce, we need compound talents who are proficient in e-commerce, tourism management and computer network technology. At present, there are few talents trained in this field in China's traditional education system, which restricts the further development of tourism e-commerce. Therefore, it is a long-term systematic project to vigorously cultivate tourism e-commerce talents and provide talent reserves for the long-term development of tourism e-commerce in China. On the one hand, colleges and universities should adjust their professional training direction, offer courses related to tourism e-commerce, and cultivate tourism talents needed by the market; On the other hand, tourism colleges should change their ideas, conform to the requirements of the times, actively cooperate with universities and other educational and scientific research institutions, flexibly adopt various ways to train a large number of high-tech talents, and encourage students to participate in the research and development of e-commerce projects of tourism enterprises. Conditional educational institutions can also establish e-commerce research and training centers to train e-commerce technicians for tourism enterprises, provide technical consultation and project development, and formulate e-commerce development strategies for tourism enterprises. However, this is only one aspect. The key point is that people's understanding of tourism e-commerce is not profound. Therefore, to develop e-commerce, consumers must be mobilized to participate extensively. Governments and enterprises should use public opinion tools to guide and cultivate people's new ideas, so as to promote the rapid development of e-commerce.

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