Follow-up to Yunnan Tour: My tour guide is an expert in operation.

It's been some time since I went to Yunnan last time. I'm a person, and I also travel with a group. As we all know, this kind of group tour is the real tour. It takes six days, mainly for sightseeing and shopping. I can't write a serious travel note. This is my first and last time to join a group. When I was in Yunnan, I was so angry that I called my friends every night to complain. Now that I think about it, I learned something from this trip, not just my anger.

Look at the notes written casually during the trip. They are all stories told by our tour guide. Many stories come from the internet, and he adapted them. The effect is that people in our car bought hundreds of thousands of jade articles, silverware, spirulina, tea, and several people bought jadeite stone. With the storytelling ability of tour guides, if you want to be a new media, it must be an article of 10w+.

First of all, the user's psychological grasp is accurate

In recent years, there have been many news reports about black tour guides, and everyone is very vigilant to prevent being cheated. The tour guide must also know that on the first day, I said, I treat you as a friend, and I sincerely treat you. We just need to be sincere. Don't worry, I won't hurt you. We have surveillance in the car. I get more than 300 a day for nothing. I must do my best. When it comes to monitoring, everyone is relieved. Now some people whisper that tour guides have high salaries and should not be forced to shop. After all, it is said on the Internet that tour guides need to rely on shopping commissions to make a living.

Then I began to scold reporters, saying that those black tour guides on the Internet were all made up by reporters, and journalists were the most black-hearted profession. In order to earn clicks and distort the facts, don't believe it too much, people have echoed it.

Then he talked about some social phenomena and the government's inaction. Guo Meimei of the Red Cross aroused everyone's comments, and some middle-aged men in the car had a good chat with him.

When you finally buy something, the previous preparations will be useful. Not buying is insincere. You are not a good tourist. I'm sorry you came to play. This is subsidized by the Yunnan government. People should be grateful or something to convince you morally. If you don't buy it, you feel sorry for the people of Yunnan, the sincerity of the tour guide, your family and yourself. People in the car bought some more or less. How users (customers) think and guide are very accurate.

Secondly, choose a good topic.

When doing new media, I read a lot of large-scale teaching experience on how to choose a topic, saying that choosing a topic should poke the pain points of users and understand what users are concerned about, what they are eager for and what they are afraid of. Grasp these points, and you will be half successful.

Take our tour group as an example. The group members are mainly people around 40-50 years old. At this age, ordinary people have a little spare money in their hands, and their careers are basically stable, with no major changes. All they care about on weekdays is health and family and bragging.

Therefore, the tour guide mainly says from these aspects.

1. Health

When selling silver, I said that snowflake silver in Yunnan has the efficacy of sterilization and purification. Then I told a story about a man who had been troubled by prostate inflammation for many years, and it was useless to take medicine to see a doctor. Finally, he recovered from drinking from a silver cup in Yunnan.

It also tells us that Xishuangbanna and European countries all use silver soaked water to clean the birth canal, so there is no need to have a confinement. The silver belt can also remove moisture, treat scapulohumeral periarthritis and boil water to treat high fever for children. His wife and son, their whole family use snowflake silver.

2. Love

When selling jade, he told a story that his eldest brother and sister-in-law had cancer. Her last wish was to buy a bracelet, a jade Buddha and a brave warrior in the Expo Park. As soon as the story was summed up by me, it seemed nonsense, but people told it very well, especially with atmosphere, and many people in the car cried!

He also said that he had taken a Japanese tour group before, and there was a Japanese underworld person who was moral, loved his wife and had principles. Every time he comes to Yunnan, he buys jade for his family. When he arrives at a nightclub, he just sits still when a lady posts it.

Advise the middle-aged men and women in our group not to be silly women, but to be kind to themselves and dress exquisitely. Men should be kind to their wives, eat and drink buy buy, love needs to be expressed, and gifts are needed. When he said this, his wife and husband were having sex around. If you don't buy it, you don't love him or her. Who dares not to buy!

3. Cook a pot of good chicken soup with hot spots

I have always stressed that women should be kind to themselves and buy what they should. He himself has seen many men come out to play, saying that a big brother in Northeast China spent 2000 yuan on whoring, but didn't buy gifts for his wife and children. It is said that Guangdong bosses take their lovers to eat and drink, ignore their wives at home, and don't buy anything for their wives when they arrive at the Expo site. The tour guide said that he couldn't stand it, and advised him to buy some gifts for his wife at home and reason with him. He doesn't regret being complained, and has always had a sense of justice.

For example, my brother raised a lover and his wife found out. It is said that this daughter-in-law is very good and doesn't like to spend money. She found that her husband kept quiet after cheating and asked him to give her half a year. Then, as you know, this woman started with buy buy, spent 60,000 yuan a night, dressed herself beautifully, and suddenly became a beautiful woman. Is this story familiar? I don't know where it spread a few years ago, and then it was accompanied by a sentence like "There is a woman who will be happy when she marries anyone". It looks like chicken soup.

By the way, he also criticized the education in China, saying that children in China are not self-reliant and ungrateful, while children in the West stay at home at the age of 18. Then he told a grateful story about a Henan boy of 14 years old who spent more than 8,000 yuan to buy a bracelet for his mother. Finally, I appeal to parents not to give money to their children, but to give them something valuable, such as jade, which is a perfect interpretation.

Third, the argument is true and credible.

According to new media, in the past, when we wrote argumentative papers, we might look for stories of celebrities, but on WeChat, people may prefer to read some universal stories in life, which may happen around you and me.

That's what our tour guide did. The stories they tell are all famous with names and details, as we often see on WeChat, the stories of my classmates, my colleagues and a friend. During the whole trip, we learned about his family history, his own rhinitis, his wife's lymphatic tumor and his father-in-law's diabetes. These diseases are all eaten by spirulina.

Not only true, but also authoritative. It is true that people who used to receive Japanese presidents often ate spirulina all the year round and spoke a lot of Japanese. He also said that he brought a group of experts from a hospital in Beijing, and the experts liked him very much. He told him that all physical discomfort is due to your acidic constitution, dizziness and body aches. Spirulina can be used to improve it, and it can also protect the liver and stomach and treat AIDS and cancer. This is what experts say.

A few days later, my elder was persuaded to buy the more than 4 thousand silver cup, but she couldn't pull it. She was really angry when I advised her. At that time, I visited that annoying tour guide, but I didn't find his brilliance. In a few days, I can win the trust of customers and pay the bill out of my own pocket. If this is an operating account, asking for a forwarding is just a piece of cake.

On the last day of chatting, the tour guide said that he used to be the moderator of a famous forum. Well, maybe he didn't do it because he didn't earn as much as a tour guide.

Anyway, it's all Yunnan travel notes. Please post some photos to have a look.