What professional ethics should tourism practitioners possess?

1. Love one's job, be dedicated to one's job, and abide by disciplines and laws

To be dedicated to one's job means to love one's own job, treat the work with respect and responsibility, and perform it diligently and conscientiously Job Responsibilities: "Concentrate on your job and do your job." Compliance with laws and disciplines means that employees in the tourism industry strictly abide by national laws, decrees and relevant policies in their professional activities, and consciously abide by various rules, regulations, codes and other professional disciplines.

Being dedicated to one’s work and observing laws and regulations are the premise and foundation for tourism practitioners to do a good job. They are the fundamental guarantee for improving the quality of tourism services and the source of social and economic benefits for the tourism industry. To practice this norm, you must do the following:

1. Establish a correct outlook on career choice and overcome professional bias

2. Stick to your job and have a high sense of responsibility

3. Love the people you work for and have a professional conscience

4. Implement policies and regulations and resist unhealthy tendencies

2. Serve enthusiastically and put guests first

Hot service refers to the attitude and behavior of tourism employees who respect guests during their work, proactively, enthusiastically, patiently and thoughtfully caring for guests and solving their problems. Putting guests first means treating customers as "gods", putting the interests of guests first, consistently thinking about guests, and striving to meet their legitimate and reasonable needs during the consumption process.

Hot service and putting guests first are the traditional virtues of the Chinese people. They are the basis for survival and development of the tourism industry. They are the hospitality and the basic moral qualities that tourism practitioners should possess. To practice this norm, we must do the following two things:

1. Establish a service concept

2. Establish customer awareness

3. Civilized and courteous service< /p>

3. Honesty and trustworthiness, distinguishing between public and private matters

Honesty and trustworthiness means that tourism employees are loyal and honest, do not lie or engage in fraud, abide by the promises made, be consistent in words and deeds, and be consistent in appearance and appearance. "What you say must be done, and what you do must bear fruit." The distinction between public and private means that tourism industry employees correctly handle and square the relationship between public and private interests, put national interests and collective interests first, do not covet personal interests, and do not harm collective and national interests for personal interests.

Honesty and trustworthiness, and distinction between public and private are the concrete embodiment of the operating principles of the tourism industry, the basis for establishing a corporate image, the soul of creating a brand, the ideological quality and code of conduct that tourism practitioners should have, and the noble sentiments important manifestation in professional activities. To practice this norm, we must achieve the following two points:

1. Serve with integrity

2. Be brave in dedication

4. Unite and cooperate to take the overall situation into account

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Solidarity and collaboration refer to the unity and friendship among all employees in the tourism industry, and the collaborative efforts between all work links and service departments. Taking the overall situation into consideration means that all remarks and actions of tourism practitioners must be based on the overall situation of the country, tourism industry, and enterprises. They must understand the general situation and take the overall situation into consideration, so as to ensure that the overall situation is not harmed.

Unity, cooperation, and taking the overall situation into consideration are the objective requirements of socialization of production, the need to establish new types of interpersonal relationships, and an important guarantee for improving the quality of tourism services. To practice this norm, we must achieve the following two points:

1. Unite and help each other

2. Focus on the overall situation

5. Treat everyone equally, neither humble nor arrogant

Equal treatment means that tourism employees treat guests equally regardless of their preference in professional activities. It requires employees to treat guests in a friendly manner regardless of their nationality, race, identity, wealth, etc., respect their personality, habits, religious beliefs, etc., and meet their legitimate service needs; Thick and thin, safeguard their legitimate rights and interests, care about their vital interests, and serve them sincerely. Neither humble nor arrogant means that employees should maintain their own personality and national integrity at work, adhere to their own beliefs, be modest and prudent, but not belittle oneself, serve customers, but not be arrogant, love the motherland, but not be arrogant, learn advanced, but not blindly Chongyang. To emphasize neither humbleness nor arrogance is to oppose the national inferiority complex and the fetishism of money.

Treatment without discrimination is a concrete manifestation of humanitarian principles and a requirement imposed by the commercial nature of the tourism industry. Neither being humble nor being arrogant is a concrete manifestation of the national character, personality and national dignity of tourism employees.

To practice this norm, we must do the following:

1. Treat everyone equally

2. Self-respect and self-reliance

3. Be modest and prudent