"Guangzhou Tourism Network" "Summer Study Tour Market Trend Forecast" is released: the study tour market is heating up ahead of schedule

"Guangzhou Tourism Network" Introduction There are less than two months until the summer vacation, and the study tour market project has recently entered a hot application period. What changes have occurred between the supply and demand sides of this summer's study tour market compared to previous years? The past few days have shown that the summer study tour market is picking up ahead of schedule, with the earliest wave of registrations starting in early March. It is estimated from the registration situation on Ctrip’s study tour platform that this year’s summer vacation is less than two months away, and the study tour market project has recently entered a hot application period. What changes have occurred between the supply and demand sides of this summer's study tour market compared to previous years? The past few days have shown that the summer study tour market is picking up ahead of schedule, with the earliest wave of registration starting in early March. The number of study tours this summer is expected to increase by more than 50% year-on-year.

This summer’s gaming products are rich in categories and highly segmented.

In addition to strong tours, reporters saw on Ctrip’s study tour platform that there are thousands of domestic and overseas study tour products, according to travelers, destinations, product series, product themes, age groups, organizers The classification is very detailed. Judging from the product series alone, there are high-end summer schools, overseas K12 placement classes, international language classes, local theme camps, hiking experience classes, public welfare volunteer projects, etc. The current categories include natural outdoor, cultural walks, scientific exploration, artistic cultivation, dream seeds, and military experience. In addition, in addition to long-distance study tours at home and abroad, there are also mini study tours on weekends and short holidays, such as museum tours, city walks, and twenty-four solar terms courses. Meet your child's weekend exploration needs. In terms of price, the travel products parents choose range from a few hundred yuan to tens of thousands of yuan.

The price is less than half that of Europe and the United States? Southeast Asia has become the new favorite of the middle class.

What are the most popular destinations for summer study tours? Ctrip’s study tour registration data shows that the United States, the United Kingdom, Australia, Singapore, Thailand, the Philippines, Japan, Indonesia, Italy, and France are the most popular overseas destinations. Currently, Ningxia, Inner Mongolia, Guizhou, Qinghai, Yunnan, Beijing, Sichuan, Shanghai, Zhejiang, and Xinjiang are receiving the most inquiries.

In addition to traditional Europe and the United States, study tours in Southeast Asia are growing very fast this year. Ctrip data shows that the annual growth rates in Singapore, Thailand, the Philippines, and Bali are 90%, 200%, 320%, and 180% respectively. Zhao Yao, product director of Ctrip.com, said: In the past two years, study tours in Southeast Asia have become a new trend. The price is almost only 1/3 to half of that in Europe, America, Australia and New Zealand. Almost all teachers are European and American, attracting a large number of middle class people. Take the 10-day English learning camp in Chiang Mai, Thailand as an example. The air ticket price is 5,800 yuan (plus round-trip air tickets less than 10,000 yuan), a small class of 20 people, taught by British and American teachers. The prices of similar quality products in Europe and the United States are almost over 30,000 yuan. In addition to English teaching study tours, Southeast Asia can also provide study tour projects such as environmental protection practice, charity volunteers, and programming.

At home, parents prefer a variety of outdoor camps that parents and children can participate in. Ctrip’s Tengger Desert Crossing has been a popular study tour project in China over the years. Many parents who want to cultivate perseverance in their children are moved by the core activity of hiking through the desert with their children. In addition, there are a variety of courses and activities such as desert stargazing, camel riding, and sheepskin rafting on the Yellow River. Inner Mongolia grassland camping, Qinghai Lake parent-child cycling, and Xishuangbanna rainforest camp are also popular among parents.

China’s study tour spending power: Kunming, Chongqing and Guangzhou are the top three cities.

According to Ctrip’s registration data, Shanghai, Beijing, Guangzhou, Hangzhou, Nanjing, Chengdu, Xi’an, Chongqing, Kunming and Wuhan are the most important tourist destinations.

The cities most willing to spend money are Kunming, Chongqing, Guangzhou, Hangzhou, Chengdu, Beijing, Shanghai, Wenzhou, Wuhan, Shenzhen, and Harbin

In this regard, Ctrip Travel Platform Director Zhao Yao said: "The Ctrip platform is well aware of the difficulties parents face when choosing travel products. Therefore, last year, the Ctrip travel platform launched the 'travel product selection criteria' for the first time based on reference to global industry standards and full research, including word-of-mouth, There are 15 items in five dimensions including experience, safety management, course design, and reception standards. For example, in domestic parent-child camps, the ratio of staff to customers is higher than 1:20. In addition, we also recommend that parents choose study tour products for their children. It is necessary to comprehensively consider the seven major factors such as the purpose of the study tour, budget, children's interests, age and ability, destination, study tour agency, service quality, and guarantee to avoid blindly following the trend and pushing the children. We hope that parents will give more consideration to the uniqueness of their children when making choices. Consider your children’s interests and growth needs when planning the program, and fully communicate with them. Consult comparative schools, professional study tour agencies, and platforms to make rational choices. Instead, pay attention to the quality of the program courses themselves, such as those of the course organizers. Qualifications, teacher sources and qualifications, class student sources, etc.

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