Chashan Town has created a "tipping point" in the humanities field of the whole region, and technology+culture are integrated and developed!

Walking into the Nanshe Ancient Village in Chashan Town, the time seems to have been fixed hundreds of years ago, and the Lingnan architecture in Ming and Qing Dynasties has a panoramic view. Every day when he is free, Mr. Xie, the executive director of "Nanshe Creative Culture", likes to visit the ancient village, see the familiar bricks and tiles, feel the deep cultural atmosphere, and his heart is full of joy.

Since 2005, the ancient village of Chashan Nanshe in Ming and Qing Dynasties has successively won the titles of China's famous historical and cultural village and national key cultural relics protection unit, and carried out theme activities such as Nanshe Prison, Nanshe Filial Piety and Xiao Zhong Cultural Festival, which aroused widespread concern in society.

However, Nanshe ancient village in Ming and Qing Dynasties is only a typical representative of ancient village resources in central and northern Dongguan. Within a distance of less than 5km from Shipai, Chashan and Ecological Park, there are also human resources such as Tang Wei Ancient Village, Yanling Ancient Quarry and Niuguokun Ancient Village in Ming and Qing Dynasties, which are rare "pearls of humanity".

Therefore, the overall development of ancient village areas is often mentioned, but the progress is slow. With the deepening of the overall development of Songshan Lake area, the coordinated development of ancient villages and ecological parks has been put on the important agenda, which is regarded as the core node of the tourism cultural industry belt in Songshan Lake area and will become the "tipping point" of the overall development of the cultural industry in the park.

The charm of human resources is unique.

From February 9 to 20, 654381February 3, 7, the "Nanshe Culture Festival of Loyalty and Filial Piety" was grandly held in the ancient village of Chashan Nanshe in the Ming and Qing Dynasties. Around the three core themes of the first Nanshe Culture Festival of Loyalty and Filial Piety, Nanshe Prison and Nanshe Filial Piety, 34 wonderful activities attracted more than 80,000 visitors.

As a "national security" unit, Nanshe Ancient Village has been successfully established as a national 4A-level tourist attraction, which is rich in humanistic, eco-tourism resources and industrial tourism resources. Among them, Nanshe Ancient Village was founded in the Southern Song Dynasty, and the area of ancient buildings is about 1 1 1,000 square meters. It has been successively rated as a national key cultural relic protection unit, a famous village of Chinese history and culture and a famous village of China landscape.

Some experts said that Nanshe Ancient Village is the window of Dongguan folk history and culture, and it is also the golden signboard of Dongguan city cultural image. With the largest Ming and Qing ancient buildings in the Pearl River Delta, it is rare in the Pearl River Delta and even in the whole country, with uniqueness and uniqueness.

Starting from Nanshe, with a distance of 1.5km, Li Peijun, deputy secretary-general of China Ancient Village Protection and Development Committee and director of the Innovation Research Base, only took a few minutes to reach another ancient village, Niuguotun, which was founded in the Song Dynasty. This ancient village not only has well-preserved ancient buildings, but also has an original ecological ancient forest of 1.2 million square meters, which is the oldest among 43 ancient and famous trees.

In the north of Nanshe and Niuguokun ancient villages, in the Ming and Qing ancient villages at the end of Shipaitang, citizen Shi Zheng took his family for a walk. Mottled watchtowers, red Shi Zhuan and verdant ancient banyan trees all make them linger.

Tang Wei, known as Lianxi in ancient times, was founded in the Southern Song Dynasty. Tang Wei ancient village has a total area of 39,565 square meters. There are 268 ancient houses, 2 ancestral halls1rooms, reading rooms 19 rooms, ancient wells 10 mouths, 4 enclosed doors and 28 gun towers. Li's ancestral hall is magnificent and has a long history. Built in the Ming Dynasty, it is the best existing ancient village wall in Dongguan. At present, the village has been rated as "National Cultural Relics Protection Unit" and "Famous Chinese Historical and Cultural Village".

Nanshe Ancient Village is about 3km away from Niuguokou 1.5km and Tang Wei Ancient Village. The three ancient villages are arranged in the shape of "Pin", and the humanistic tourism resources have their own advantages. An ancient country road connects Nanshe and Tang Wei. There are also natural ecological resources such as Yanling Wetland, Nanshelang River, Central Water System Ecological Island, Yuehu Park and Dazhenpu Wetland Park.

"Two' national security' units plus a provincial-level historical and cultural village, as well as the rich natural ecological resources of the ecological park, are very rare in the Pearl River Delta." Li Peijun told reporters that the three ancient villages are connected with the beautiful ecological garden landscape, and the traditional humanities and modern ecology complement each other and blend together.

Earlier, an expert from Chinese Academy of Sciences suggested that Niuguobi, Nanshe and Tang Wei are geographically close, and each has its own advantages and unique charm of human resources, which can completely integrate the resources of the three places and carry out systematic original ecological rural tourism.

"pearls" are in urgent need of strings.

How will these pearls be strung together?

In recent years, Dongguan has been actively developing tourism resources and is committed to the transformation from a tourist destination to a tourist destination. However, due to the scattered distribution and small scale of scenic spots, many local tourism resources scattered in township streets in Dongguan have not been effectively integrated and developed, and ancient villages such as Nanshe and Tang Wei are one of them.

Ancient Chinese villages have always been called "the pearl of traditional culture" and "the national treasure of folk collection", which has attracted much attention in recent years. At the same time, eco-tourism is the development vane of national tourism. Dongguan, as an important birthplace of Lingnan culture, has many humanistic eco-tourism resources (ecological park, Chashan, Shipai, etc.) along its northeast. ).

2015,65438127 On October, Fang Dejia, then deputy director of Dongguan Eco-industrial Park Management Committee, submitted a proposal on the overall development of the eco-tourism area of ancient villages in Dongguan, and put forward a proposal on the construction of the eco-tourism area of ancient villages in Dongguan, which should be regarded as the first formal proposal on the overall development of ancient villages.

According to the proposal, Dongguan will strengthen the government's planning and guidance for the development of eco-tourism areas in ancient villages in Dongguan, and improve the supporting policy system. At the same time, a "one-day tour of ancient villages in Dongguan" was launched, which opened a special tourist line for the "ancient village ecology" tourist area in Dongguan, improved the tourist identification system, excavated historical culture and celebrity stories, and unified the overall publicity of the "ancient village ecology" tourist area in Dongguan.

Subsequently, Dongguan Tourism Bureau formulated the Planning for the Construction and Development of Tourism City in Dongguan (20 15—2020), and made relevant plans for the development orientation and development ideas of Nanshe-Tang Wei ancient village group tourist area, which will become the preferred destination of Lingnan ancient village tourism, a demonstration area of rural cultural tourism development in Dongguan and a key demonstration project of rural tourism poverty alleviation in Dongguan.

At present, by integrating Nanshe-Tang Wei-Niu Guo Cloth and adopting the brand declaration form of "one for three" to jointly declare the national 4A-level tourist attractions, certain achievements have been made in cultivating cultural sightseeing, hotel holidays, folk festivals, creative leisure and cultural performances.

Because it involves towns such as Chashan, Shipai and Songshan Lake (Ecological Park), the overall development of ancient village areas is relatively slow. According to an insider, Nanshe is ahead in this respect, combining protection and development better, while Tang Wei Ancient Village focuses on protection.

Therefore, it is a long way to go to build an ancient village cultural tourism industry community, give play to the role of brand demonstration, promote the development of Nanshe-Tang Wei ancient village group and the surrounding Yanling ancient quarry in Hongshishan, link the ancient village groups along Dongjiang River, take a differentiated development model and form a historical and cultural tourism boutique route.

"The three ancient villages are rich in connotation and have their own characteristics. They are the three pearls along the Dongjiang River. " Wu Zhicai, director of Guangdong Tourism Strategy and Policy Research Center of South China University of Technology, said that although it is not unique in the Pearl River Delta and even in Guangdong-Hong Kong-Macao Greater Bay Area, its agglomeration, integrity and differences are very obvious. Dongguan should develop these ancient village resources as a whole and build an ancient village demonstration area along the Dongjiang River.

Technology+Culture Integration Development

12 13, Songshan Lake Area 20 17 Shenzhen Investment Promotion Conference was held in Shenzhen Convention and Exhibition Center. Neutron Science City, ancient villages, ecological parks and other key development pioneer areas 16 were collectively unveiled for the first time. The development of ancient village areas has once again attracted attention, and people from all walks of life have also made suggestions.

With the deepening of the overall development of Songshan Lake area, as well as the superposition of development opportunities such as the construction of Guangzhou-Shenzhen Science and Technology Innovation Corridor and Guangdong-Hong Kong-Macao Greater Bay Area, as scarce humanistic and ecological resources in the region, the ancient villages and ecological park areas composed of Nanshe Ancient Village, Niuguokun Ancient Village, Tang Wei Ancient Village and Ecological Park Wetland will focus on the development of tourism industry and cultural and creative industries and become the core nodes of the tourism and cultural and creative industry belt in Songshan Lake area, which is bound to create an important growth point for Dongguan's economic development and national scientific and technological innovation in Songshan Lake area.

These days, Xie's goal is to be busy with one thing, that is, to build an entrepreneurial innovation zone around ancient villages and strive to build a number of maker spaces and incubators, where people can integrate humanities and technology. In Xie's mind, there is also a bold idea, that is, to make full use of the water system of the ecological park and restore the previous waterways and docks. Connect the ancient village areas through the water system to realize contiguous development.

This year, Chashan Town has also carried out relevant urban planning, and supporting, participating in and integrating into the overall development of Songshan Lake area has become the focus. Among them, there are detailed plans to strengthen the coordinated development of the environment and promote the contiguous protection and development of Nanshe, Niuguoli ancient villages and ecological parks and surrounding resources. Chashan Town will strive to build Nanshe Ancient Village into a comprehensive tourism reform and innovation demonstration zone in Dongguan, a leisure and holiday destination in the Pearl River Delta, a Lingnan scenic spot and a national 5A scenic spot in three to five years.

Li, secretary of the Party Committee of Chashan Town, said that in the future, Chashan Town will seize major strategic opportunities such as the construction of the Guangzhou-Shenzhen Science and Technology Innovation Corridor and the overall development of the park, strengthen its advantages, fill its shortcomings, achieve breakthroughs, and achieve "five major improvements" in economic development, urban quality and town and village development.

Insiders pointed out that, unlike other 15 key development pioneer areas in Songshan Lake area, which have introduced or formed large-scale project carriers, Gucun area obviously needs more large-scale planning resources to tilt and give priority to inject strong impetus into fragmented humanistic tourism resources and explore new paths for the overall planning of the area.

"The abundant human resources here provide strong support for the development of scientific and technological innovation." Li Peijun told reporters that with the surrounding ecological resources and educational resources, coupled with the construction of the Guangzhou-Shenzhen Science and Technology Innovation Corridor and the opportunity of Guangdong-Hong Kong-Macao Greater Bay Area, science and technology and culture can be on a par with Qi Fei.

Wu Zhicai said, "Imagine the humanistic atmosphere and space here, integrate scientific and technological elements such as innovation and entrepreneurship, and integrate science and technology with humanities." .

■ Reporter's Notes

Coordinate the development of this area.

Explore a new path

Focusing on the overall development of ancient village areas, Dongguan's actions are gradually accelerating.

According to the plan, Chashan Town will actively support, participate in and integrate into the overall development of Songshan Lake area, and mainly do a good job of "four coordinated development", among which promoting the contiguous protection and development of Nanshe, Niuguoli ancient village, ecological park and surrounding resources has become the top priority.

This year, Songshan Lake (Ecological Park) has specially formulated the Action Plan for Promoting the Construction and Development of Theme Industrial Parks in Songshan Lake Area (20 17-2020). In the core of eco-park innovation, ancient villages and eco-parks play an important role.

In the "Study on Industrial Cooperation and Development in Songshan Lake Area and Construction Strategy of * * * Industrial Theme Park", it is clearly pointed out that the ancient village and ecological park area are composed of Nanshe ancient village, Niuguotun ancient village, Tang Wei ancient village and ecological park wetland, about 5.0 kilometers away from Dongguan Railway Station, with an overall scope of 6.5 square kilometers. Focus on the development of tourism industry and cultural and creative industries, and become the core node of the tourism and cultural and creative industry belt in Songshan Lake area.

In June 65438+February 65438+March this year, the Shenzhen Investment Promotion Conference in Songshan Lake Area was held in Shenzhen Convention and Exhibition Center in June 2065438+July, and the key development pioneer areas such as neutron science city, ancient villages and ecological park area 16 were collectively unveiled for the first time. Songshan Lake will try its best to make Pioneer District the "tipping point" of the overall planning of the park, and the ancient village area will undoubtedly become the "tipping point" in the humanities field.

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