Five common marketing methods

There are five common marketing methods. Marketing activities are plans to further increase the sales volume and popularity of products. The most common marketing activity is the promotion of products or services. Let's look at five common marketing methods.

Five common marketing methods 1 1. Service marketing

In other words, it is the intangible marketing of tangible goods. Specifically, we can strengthen the quality assurance of products, improve the quality of pre-sale, in-sale and after-sale services, and better serve customers in different forms or means, thus improving the market competitiveness of enterprises.

2. Image marketing

Corporate image is a comprehensive unity of business philosophy (MI), behavior recognition (BI) and visual recognition (VI), and it is also the overall feeling, impression and cognition of corporate stakeholders and the public. Image marketing is more used in service industries, such as catering, medical care, retail, beauty salons and so on.

3. Green marketing

As the name implies, it is a green, environmentally friendly and sustainable marketing method. The biggest feature is to fully consider environmental protection issues, which can reflect the strong sense of social responsibility of enterprises. It requires enterprises to fully consider environmental and ecological interests in the whole marketing process from product design, production to sales and use, so as to be safe, hygienic and pollution-free.

4. Relationship marketing

This is a marketing method, the core of which is to establish and develop a good customer relationship. Like image marketing, it is suitable for the tertiary industry-service industry, such as catering, tourism, hotels, entertainment and so on. Its biggest advantage is that it has established a relationship of mutual trust with customers and can actively manage customers.

5. Tool marketing

(1) short video

Wide channels, strong interactivity, stronger brand and more professional marketing planning are the four core advantages of short video marketing.

(2) WeChat marketing

Low marketing cost, many potential customers, humanized and diversified methods are its biggest characteristics.

(3) Weibo Marketing

With huge user resources and high activity, it is widely praised by the market.

(4) public opinion monitoring tools

Processing 10 billion pieces of Internet data every day, and monitoring the whole network in real time around the clock are specially prepared for marketers, which can not only help enterprises understand the external environment and grasp the market business opportunities, but also provide market early warning to assist enterprises in making decisions, guide enterprises to avoid crisis losses and analyze competitors, and improve their competitiveness.

What are the five common marketing methods?

First, emotional marketing.

Emotional marketing is simply a marketing method to increase the point of purchase for products with the help of some personal feelings and needs of consumers. They regard consumers' personal feelings and needs as the core of product marketing strategy.

Emotional marketing is to arouse consumers' desire for consumption from their emotional punishment. For example, Wahaha Group launched the customized version of "Memories of Post-90s" AD calcium milk, which made AD calcium milk return to the post-90s group, and the post-80s wines were packaged in ordinary ink bottles, all of which won consumers' attention through emotional marketing. Emotional marketing can make consumers get mental health, integrate emotion into marketing, and let emotional marketing win ruthless competition.

Second, virus marketing.

Virus marketing is to use the enthusiasm of the public and interpersonal networks to spread and spread marketing information like a virus, which can quickly obtain tens of thousands and millions of network traffic. And this information can invade the human brain like a virus and replicate quickly.

On May 7th, 20 17, Baique Ling screened her circle of friends with a group of advertisements of gods. A 193 1 year-old modern girl in Shanghai seems to be wandering in the street, but in fact she has completed a murder mission. After the shooting, the beauty said, "My task is to race against time", and at the same time, the theme of preheating Mother's Day was introduced.

Once the advertisement was published and reprinted by many parties, not only did the official account of the production team WeChat achieve a reading volume of 654.38+ 10,000+in a short time, but some industry companies also achieved a reading volume of 654.38+ 10,000+after the second reprint. A WeChat official account named "4A advertising door" got more than 53,000 likes after it was reprinted on May 8th, in addition to the reading volume of 6,543.8+10,000+,and the number of likes of top messages reached 2,654.38+10,000. This is a typical viral marketing case, which has been widely spread, making the old-fashioned Baique Ling younger.

Third, member marketing.

Membership marketing is a marketing method based on membership management. By changing ordinary customers into members, analyzing members' consumption information, and tapping customers' subsequent consumption ability, merchants can obtain lifelong consumption value, thus maximizing the value of a customer.

Fourth, hunger marketing.

Hunger marketing refers to the marketing strategy that product providers deliberately reduce production in order to adjust the relationship between supply and demand, create the illusion that demand exceeds supply, maintain product image and maintain high selling price and profit rate of goods.

The most successful hunger marketing is Xiaomi, which has achieved great success because of hunger marketing and has also been criticized by consumers. On the one hand, Xiaomi's hunger marketing started its own brand awareness, on the other hand, it also screened users for itself. Because Xiaomi's mobile phones are all online shopping malls, they need a very fast network and an understanding of the Internet. Most of the users who are relatively strong in Xiaomi's mobile phones are also young technology fans.

Verb (abbreviation of verb) relationship marketing

Relationship marketing regards marketing activities as an interactive process between enterprises and consumers, suppliers, distributors, competitors, government agencies and other public, and its core is to establish and develop good relations with these public.

As early as 1930s, Britain's Mars Department Store was famous for its relationship marketing. Ma Shi's customers are mainly working-class people. Ma Shi believes that what customers really need is not "retail service", but some high-quality goods they can buy, so Ma Shi sets the purpose as "providing target customers with high-quality goods they can buy".

Marsh has established its own design team and worked closely with suppliers to jointly design or redesign various products. In order to ensure the high quality of products provided to customers, Mars adopts the method of purchasing according to specifications, that is, the required standards are formulated in detail first, and then manufacturers can follow them one by one.

Five common marketing methods 3 Five online marketing methods you must know.

First, search marketing.

Search engine is a marketing method based on search engine. For example: Baidu, Google, sogou and so on. These are all search engines commonly used by netizens, and the application proportion of search engines is also increasing, which is the main means for people to obtain information. Search engine marketing is generally a combination of pay-per-click and SEO. If the effect of simple SEO is limited, pay-per-click can promote sales by promoting a large number of keywords and increasing the exposure of corporate brands in a large area. As for whether to apply together, it is still related to corporate funds.

Second, the network news marketing

Network news marketing has good effects and unique functions in conveying the functional information and characteristics of enterprise products, guiding consumption, strengthening the promotion effect and attracting investment. Long-term or intensive online news marketing can effectively attract the attention of media and opinion leaders, keep the brand hot, ensure the brand's positive, authoritative, professional and objective, and make the brand's growth controllable.

The way of operation is to put soft articles, such as press releases, through the portal website. It is best to combine photo advertisements to enhance the brand's exposure and attention. Marketing planning agencies has nearly a thousand cooperative media resources, such as Sina and Sohu.

Third, network event marketing.

The meaning of network event marketing is to use social hot topics, news focus or celebrity effect to plan and organize newsworthy activities, or to create newsworthy events, so as to arouse the interest and concern of consumers and media social groups, and finally achieve the purpose of enhancing corporate visibility, brand reputation and shaping a good corporate image to achieve product sales.

Its main characteristics are: because of the characteristics of news, consumers are more likely to remember the content of news, and it is also easier to remember brand information and product information. Secondly, it is easy to spread for many times and has a large coverage area. Thirdly, the cost of advertising investment is lower and the effect will be better.

Fourth, the marketing of network activities.

Network activity marketing is to hold activities through the network, which are generally divided into: network investment promotion activities, press conferences, new product launches, terminal promotion activities, etc.

Verb (abbreviation for verb) online blog marketing

Blogs are widely used. Every pupil will start a blog to write about himself. Then, enterprises should apply blog marketing. There are six kinds of blog marketing strategies: boss blog, employee blog, inviting celebrity blog, guiding consumer blog and official corporate blog.

Mainly include: blog positioning, update frequency, content strategy, interaction and so on. However, blogs also need to be promoted in a way similar to website promotion.