Who is Bian Xianhong?

Bian Xianhong, Ph.D., professor, graduate tutor, deputy dean of the School of Tourism of Zhejiang Gongshang University, director of the Institute of Urban and Rural Development and Planning of Zhejiang Gongshang University·

Bian Xianhong, Zhejiang Gongshang University He is the person in charge of the "Urban and Rural Tourism Development: Coordination, Transformation and Upgrading" of the first-level innovation platform. He is mainly engaged in research on tourism management and tourism planning, especially in the research on tourism development in the Yangtze River Delta, and has achieved certain research results. In recent years, "Yangtze River Delta Urban Tourism Spatial Integration Analysis and Joint Development Strategy", "Urban Tourism Spatial Analysis and Development Perspective", "Yangtze River Delta Urban Tourism Spatial Structure Formation Mechanism", "Jiangnan Recalling the Water Town" have been published He has written several monographs such as "Ancient Town Tourism - Protection and Tourism Development of Ancient Towns in Jiangnan Water Towns" and published more than 80 academic papers on tourism management and tourism planning.

Has presided over a number of national, provincial, ministerial and department-level research projects: presided over and completed the National Social Science Fund project: "Analysis of Urban Tourism Spatial Integration in the Yangtze River Delta and Research on Joint Development Strategies" (Approval No. : 04CJY022); Hosted the Humanities and Social Sciences Fund Project of the Ministry of Education: "Analysis of Tourist Destination Choice Behavior of Rural Residents in the Yangtze River Delta and Research on Strategies to Improve Travel Ability" (No. 10YJA790005); Hosted the completion of the second phase of the National "985" Project Philosophy and Social Sciences Innovation Base - Shanghai Jiao Tong University China Metropolitan Region Development and Management Research Center (RCMRC) funded project: "Research on the Formation Mechanism of Urban Tourism Spatial Structure in the Yangtze River Delta" (No.: handed over to the Metropolitan Region 07014); Hosted the philosophy and social science planning project of Hangzhou : "Research on the Impact of Hangzhou Urban Rail Transit Development on the Coordinated Development of Urban Tourism Core Areas and Edge Areas" (No.: B10GL17); Hosted the scientific research project of the Zhejiang Provincial Department of Education: "Research on the Experience of Protection and Tourism Development of Ancient Water Towns in Jiangnan Water Towns and Research on Sustainable Development" (No. Y201017580).

Has presided over and participated in the "Tourism Development Plan of Fenghua City, Zhejiang Province", "Tourism Development Master Plan for Southern Mountainous Areas of Shaoxing, Zhejiang Province", "Tourism Development Master Plan of Changzhou City, Jiangsu Province", "Tourism Development Plan Around Taihu Lake in Jiangsu Province" Master Plan", "Nanjing Metropolitan Area Tourism Development Strategic Plan", "Anhui Xiangquan Ecological Tourism Resort Tourism Development Master Plan", "Jiangsu Changzhou Chinese Crocodile Park Tourism Development Plan", "Anhui Province Wangjiang County Tourism Development Master Plan" , "Master Plan for Yefushan National Forest Park in Lujiang County, Anhui Province", "Master Plan for Tourism Development of Peacock Southeast Flying Cultural Park in Anqing, Anhui Province", "Master Plan for Resort Tourism Development of Chaohu City, Anhui Province", "Baiyun Mountain Health Resort in Pan'an County, Zhejiang Province" There are more than 30 tourism planning projects at all levels including metropolitan areas, prefecture-level cities, county-level cities, counties, tourist areas, etc.