How do you build a Mount Fanjing tourism brand in the context of global tourism?

How to build a Fanjingshan tourism brand

Lie Xiaog

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Consultation record · Answered on 2022-07-13 How to build a tourism brand for Fanjing Mountain Dear, hello, I am glad to serve you! To help you find out how to build the Fanjingshan tourism brand, we will fully implement the "tourism +" strategy to integrate and spawn a number of characteristic tourism brands. Based on the advantages of Mount Fanjing's ecological tourism resources, we adhere to the development idea of ??"making attractions on the mountain and productivity below the mountain", adhere to the two bottom lines of development and ecology, vigorously implement the expansion and quality improvement of the Mount Fanjing scenic spot, and follow the "integration of multiple regulations into one" Based on the principle, the "1+N" planning system with the "Fanjingshan Regional Land and Space Planning" as the core was established, and the "Tongren City Fanjingshan Regional Cultural Tourism Development Master Plan" was compiled to highlight the brand effect and leading role of Fanjingshan Lead; Rely on the terraces, tidal flats, caves, hot springs, orchards, tea gardens and other resources along the Jinjiang River to create a rural revitalization agricultural cultural tourism belt with "mountains and rivers interdependent, scenic fields facing each other, agriculture and tourism interdependent, and culture and tourism integrated" to highlight the characteristics of agriculture and tourism integration; Plan and build the "most beautiful" international marathon track in China, plan open water events and mountain outdoor sports projects, and highlight the integration of sports and tourism; rely on the construction of the Tongren Area of ??the Long March National Cultural Park to focus on building the Long March Memorial Park of the Second Red Army and the Sixth Red Army in Guizhou, etc. Red projects; rely on the study and education of party history to further explore red resources such as the Shiqiangui Niushan Battle, Muhuang Reunion, Fengxiangxi Conference and other red resources to create Tongren red boutique tourism routes; rely on the west line of Fanjing Mountain to build the Long March Trail to highlight the leading characteristics of red culture . Recently, focusing on the positioning of the main functional area of ??"mountain tourism hot spring health care", Bijiang Tourism Distribution Service Center, Wanshan Tourism Function Expansion Area, Songtao Ethnic Culture Tourism Experience Area, Yuping Qiandong Tourism Gateway Area, Jiangkou Ecological Culture Tourism and Leisure Area District, Yinjiang Ecological Health Tourism Resort, Shiqian Hot Spring Health Resort Tourism Zone, Sinan Cultural Tourism Integrated Experience Zone, Dejiang Tongren Western Tourism Distribution Center, Wujiang Cultural Tourism and Sightseeing Zone along the river and other cultural tourism main functional zones, forming the city's The tourism industry has a differentiated, global and high-quality development pattern. Fully implement the "Tourism +" strategy In recent years, the city has been guided by the promotion of cultural Tongren construction, focusing on the work idea of ??"focusing on leaders at the municipal level, focusing on quality products at the district and county level, and focusing on characteristics in towns and villages", and fully implemented the "Tourism +" strategy to promote the integration of A group of distinctive tourism brands strive to create cultural tourist attractions. Relying on the advantages of rich hot spring resources, we have successfully built Shiqian Yelang Ancient Hot Spring, Fodingshan Hot Spring Town, Sinan Jiutian Hot Spring, Xiaoyanguan Hot Spring, Yanhe Hot Spring City, Bijiang Jiulongdong Hot Spring, Jinjiang Hot Spring, and Bahuang Hot Spring. There are 8 hot spring wellness tourism products including Seven Sisters Hot Spring. Focusing on the positioning of Tongren's main functional area of ??"mountain tourism and hot spring health care" by the provincial party committee and the provincial government, we will vigorously promote the goal of building a "China Hot Spring Province". Our city regards Shiqian County as the demonstration focus and leader in the development of hot spring tourism in the city, and has developed a series of hot spring products such as hot spring concentrated water, mineral water, and toner using hot spring water as raw materials, adhering to the principles of protection priority, scientific development, and differentiated development. , focusing on building a high-end brand of hot spring health and wellness tourism, promoting Shiqian to create a national hot spring industry development pilot zone, and developing the whole region under the "One Belt and Nine" initiative.