What is the core symbol of the international competitiveness of tourism?

Third, the analysis of the international competitiveness of China tourism

1. Overall level of international competitiveness of China tourism. Since the mid-1990s, China's total inbound tourism economy has stepped into the ranks of major tourist countries in the world, and it has been increasing year by year. Domestic tourism has also developed rapidly, and the market scale ranks first in the world, especially after 2 1 century. With the rapid rise of holiday tourism, it presents more and more broad development prospects. However, compared with the developed countries in the world, the market competitiveness of China's tourism industry is not enough, and some indicators of competitiveness and development level are still very weak, which reflects the asymmetry of the scale and efficiency of China's tourism industry at this stage, which is also the main gap between us and the world's tourism powers.

2. Advantages of China's tourism industry in international competition. The international competitive advantage of China's tourism mentioned here is summarized from China's national conditions and tourism characteristics, and it is not aimed at developed or developing countries in general, nor is it obvious enough in other countries. (1) is rich in tourism resources, with a complete range of products and high attraction. (2) The scale of tourism infrastructure has begun to take shape, and the industrial elements are relatively complete, which has the conditions for accelerating development.

According to the annual report of WTO 1996, in 2020, the world will receive 654.38+06 billion international tourists, and the tourism consumption will reach 2 trillion US dollars. The average annual growth rate of international tourists and consumption is 4.35% and 6.7% respectively, which is much higher than the average annual growth rate of 3% of world wealth. By then, China will become the world's largest tourist destination and the fourth largest tourist exporter. In terms of domestic tourism, developed countries are almost saturated, and Asia and other regions will become the fastest growing regions. At that time, the proportion of domestic tourism and international tourism will remain at 10: 1, and the proportion of tourism consumption will remain at 3 or 4: 1. It can be predicted that both inbound tourism and domestic tourism in China have very broad development prospects.

3. The disadvantages of China's tourism industry in international competition. Although China's tourism economy occupies an important position in the world rankings, it does not mean that it has a strong ability to participate in international market competition. The disadvantages of China tourism in international competition are: (1) the extensive development pattern is not competitive. (2) The overall benefits of tourism economic development have not been fully exerted. China is rich in tourism resources, and the conditions for developing tourism are very good. However, due to the lack of effective and organic coordination mechanism, the overall benefit of developing tourism is limited. (3) The level and quality of tourism services are not high. (4) The level of tourism product development is low. China's tourism resources development has a high grade, but due to the low level of planning, planning and development and insufficient capital investment, the resource grade and cultural connotation of a large part of traditional tourist attractions in China have not been deeply explored.

Fourthly, improve the international competitiveness of China's tourism.

Tourism is the foundation of tourism service trade. To improve the competitiveness of China's tourism industry, we must vigorously develop the tourism industry. The ways to improve the international competitiveness of China's tourism industry are: (1) make full use of and integrate China's natural and human resources, further improve the quality of talents, and realize intensive and optimal utilization of resources. (2) To develop tourism service trade, we must adhere to Scientific Outlook on Development and implement the sustainable development strategy of international tourism service competitiveness. (3) Improve the level of tourism informatization, extend the industrial chain of tourism service trade, and strengthen the construction of supporting facilities. (4) Enhance the competitiveness of enterprises, improve service quality and enhance the ability to explore overseas markets. (5) Be familiar with GATS (General Agreement on Trade in Services) rules and China's commitment to WTO, and fully grasp the opportunities of China's tourism service trade after WTO entry. (6) Strengthen the guidance of the government and the role of trade associations. National tourism policies and related systems are the guarantee of tourism development. The contribution of tourism to the national economy is obvious to all, and its status is constantly improving.