About American foreign trade

The United States is now one of the most open markets in the world, with an annual total import of goods exceeding $1.1 trillion.

(1) The American market has a large capacity.

the United States has the largest market capacity in the world, and it is also the largest consumer goods market in the world. First of all, because Americans have strong spending power, the average annual income of Americans exceeds $3,. Secondly, Americans have a strong sense of consumption. Americans not only save less, but also spend ahead of time. Many people have credit cards, even several. Third, Americans update consumer goods quickly. Many daily necessities are not used for more than one year. They often buy new ones not because the old ones are broken, but because they "like the new and hate the old". When they meet new fashions, or discounts on holiday goods will arouse their willingness to buy. Finally, because of the high labor cost in the United States, the government stipulates that the hourly wage is higher than 5 dollars, and the hourly wage in some regions and industries is higher than 1 dollars. Therefore, the production of labor-intensive consumer goods in the United States has mostly moved to other countries and regions. Therefore, the daily consumer goods needed in the domestic market in the United States are mainly imported, and the import demand is quite large. For example, clothing, shoes, bags, gifts, small household appliances, furniture, bedding, lamps, stationery, tools, toys, kitchenware, tableware and so on in the market are all imported. And this trend is still rising, and it is unlikely to change. The prosperity index of American economy may affect the sales of high-end goods, but it will not reduce the purchase of cheap and practical consumer goods made in China.

(2) The American market is receptive

The United States is an immigrant country, and American society is a melting pot of nationalities. Most of the 28 million people in the United States are immigrants from different countries and regions, different nationalities or their descendants. They have different cultural traditions and customs, and the diversification of American population structure determines the diversification of American consumer goods market. Immigrants in the United States are accustomed to using their own national and traditional goods, and they are also curious and fresh about the goods of other nationalities in the world. Therefore, American mass consumers are very receptive to all kinds of goods in the market and rarely reject them.

Secondly, due to the great gap between the rich and the poor in the United States, the high, middle and low income classes constitute different levels of consumer groups and different levels of specific markets, and the scale is considerable. Therefore, high, middle and low-grade products from all over the world have great demand in the United States. Third, Americans are more realistic. Shopping consumption only pays attention to personal likes or conveniences, regardless of other people's opinions, and few people in the society discuss other people's consumption.

(3) American market laws and regulations are sound, and trade associations control the market. < P > American market economy is relatively mature, and the government rarely restricts the business scope and mode of operation of enterprises, but it has extremely detailed regulations and license requirements for the import and export of products from all walks of life, as well as wholesale and retail. Especially in trademark, environmental protection, safety, taxation and labor. Therefore, to engage in business in the United States, we must not only learn the introduction and act according to the law, but also ask professionals to handle it. We must never be self-righteous and apply the habits in Chinese mainland. Enterprises engaged in trade in the United States should hire lawyers as legal advisers, and also have accountants to help them deal with corporate taxes, so as not to violate the laws and regulations by mistake.

(4) American market emphasizes quality and brand, especially product safety.

The meaning of product quality in the American market has been extended to a broad sense, which is not limited to the general product use, technical indicators and specifications. They believe that these are what products should be attached to when they enter the market. They also include the quality of product packaging, the quality of product instructions, and especially the quality of after-sales service. And these are often what China enterprises don't pay much attention to. Therefore, China enterprises should have a deeper understanding of product quality requirements. In addition, according to the practice in the American market, large American retailers accept customers' returns. As long as there is an invoice, even if the package has been unpacked and the goods have been used, they can be returned without any explanation. Because the loss of return is not borne by the retailer, the import wholesaler should strictly control the quality of the products. Of course, this can ensure that fake and shoddy products can't enter this big shopping mall, and the reputation of the shopping mall can naturally be improved.

American consumers have a deep recognition of product brands, because brands fully contain their concepts of quality and accurately represent their consumption levels, so they buy more branded products and are willing to pay more money. However, branded products are not necessarily expensive. The brands of American products are often aimed at different consumer groups, and their prices can generally be known by the brands. For example, Macys (Macy's) belongs to the mid-range, while Wal-Mart (Wal-Mart) is cheaper and more popular.

The competition in the American market is very fierce, and dealers have to bear liability insurance for their products. Merchants will suffer huge compensation lawsuits if they are not careful. Therefore, the quality requirements of products in the United States are very strict, and the labels, packages and descriptions of various products must meet the requirements of the American market to distinguish between responsibility and responsibility. Among them, the most prominent is the safety standard. For example, electronic products should comply with UL standards, lighters should prevent children from opening fires, and toy parts should not fall off and be swallowed by children by mistake. The safety requirements for all kinds of food imports are even stricter, and some commodities are not allowed to be marked with medical functions at will.

5) Sales in the US market are seasonal.

The demand for various commodities in the consumer goods market in the United States has strong seasonality, which is usually divided into spring (January-May), summer (July-September) and holiday season (November-December). Every season has a seasonal sales climax. For example, Thanksgiving (the end of November) is the winter holiday shopping season for Americans, especially Christmas, which is the peak season for American goods sales all year round, usually accounting for one-third of the annual sales. The import orders of American importers are organized according to their domestic sales season. Therefore, if the sales season is missed, these goods will be difficult to sell, which means that they will withdraw from the American market this year and even be excluded from the market by competitors for a long time. This is why some enterprises in China will be fined if they fail to deliver the goods according to the contract date.