Who can introduce the development of tourism channels in detail?

Travel channel, the first leader! China TV industry reform pioneer, the only professional tourism satellite channel in China, a classic example of cooperation between provincial satellite TV and social capital!

The travel channel is broadcast 24 hours a day, covering the whole country, with more than 300 million viewers. In 2004-2005, the tourism channel was revised and optimized twice, and the highly integrated design of all channels was realized for the first time. Integrate omni-channel advertising resources for the first time; For the first time, a professional team was established according to the requirements of marketization. The strong revision and innovation of the tourism channel and the rapid improvement of its performance have amazed the same industry!

Top Ten News Awards of Sohu All-Star Year, Beautiful Grand Ceremony of Miss World Finals, China Landscape Video Recording Project, Asus Extreme "7+2" Adventure, Peacock Berlin Film Festival Tour, theme song of Zhou Xun Deductive Channel, celebrity entrepreneur Wang Shi Channel endorsement, exclusive five awards for the best TV packaging in 2004, special contribution award of New Weekly for optimizing life, and the second China Best Investment Media Award for the most investment TV media.

With its unique channel concept and media attitude, Tourism Channel has become a unique cutting-edge media in China TV industry!

Without a travel channel, Rui can't be a pioneer.

Travel channel, an unstoppable pioneer! With the help of policy advantages and willingness to innovate, tourism channels continue to expand their market territory.

In 2005, the performance of travel channels soared! According to the survey of CCTV Information (CVI), the tourism channel ranks 23rd in the national provincial satellite TV ratings survey index, and the ratings share ranks 19.

Tourism channel adheres to the coverage strategy of "strengthening high-end and giving consideration to the public". By June 38, 2005+February, the tourism channel had been launched in more than 90% provincial capitals and municipalities directly under the central government. And focus on economically developed cities and southeast coastal areas. Among the national excellent tourist cities selected by the National Tourism Administration, 93 cities log on to the tourist channel, accounting for 68% of the total. All the major cities in China 10, and all the tourist channels have landed.

Today's achievements are the driving force for the continued expansion of the tourism channel! In 2006, the tourism channel will fully promote the landing coverage, and strive to achieve national audience, national coverage, national brand and national market!

Move the travel channel, throbbing popularity.

Travel channel, thunderous marchers! With "happiness, fashion, walking and experience" as the channel personality, the target audience is 18-45 years old "the most active group in social life".

Travel channel, clear positioning, outstanding goals! /kloc-The audience aged 0/8-45 is the most active group in social life, the most elite group that dominates public opinion, the most important group that practices a new way of life, the pioneer group that leads the fashion trend, and the core group with the most consumption power in China!

Travel channel is not only a publicity window for daily fast-moving consumer goods, but also a high-quality advertising platform for high-end fashion products! According to the survey of CCTV Information (CVI), the audience of tourist channels is mainly urban white-collar workers with higher education, higher income and high consumption, and they are widely loved by intellectuals, elites and the middle class!

In 2006, the tourism channel will continue to target high-end people, and at the same time attract the public audience to the greatest extent through the broadcast of prime-time TV dramas and the substantial increase of variety entertainment programs on weekends.

In 2006, the tourism channel will continue to enhance the communication value and actively guide the audience to consume. Make advertisements clearer and more effective, and have higher gold content!

Heart trip channel, the surging experience of the heart.

Travel channel, an experienced person with surging emotions! Meet the needs of advertisers, listen attentively, provide intimate services, and provide professional all-round services for advertisers.

Tourism channel gathers the energy of change, subverts the traditional advertising sales model and promotes omni-channel integrated marketing. Guided by the needs of advertisers, truly meet the personalized needs of advertisers. Tailor-made for advertisers, develop personalized advertising platforms and create personalized boutique columns.

In 2006, tourism channels will continuously strengthen the scientific arrangement of advertisements and programs, innovate advertising forms, develop advertising products, and continuously strengthen the integrated design of advertisements and channels, advertisements and programs!

Travel channels benefit from this arrangement and create a brand-new stage for advertisers through this arrangement. Scientifically refine the audience's viewing demand, reasonably arrange the program types, extend the prime time and stimulate the viewing peak. From Monday to Friday, from 5 pm to 1 pm, a "pyramid" viewing pattern is formed; On Saturday and Sunday nights, three clear main lines and six high-quality columns will create a peak viewing section of "Great Entertainment"!

In 2006, the travel channel is still the first choice for savvy buyers!

Travel channel, innovative integrator.

Travel channel, innovative integrator! Guided by macro-tourism specialization and micro-program integration. Fully integrate the superior resources of Hainan TV Station, Poly Huayi Group and domestic and foreign media companies to present a special TV dinner and create a broad and effective marketing stage!

In 2006, the travel channel used stars to gather popularity, used stars to enhance ratings and used stars to build brands! Ying Da, Sun Guoqing, Na Wei, Jing Li, Liu Yiwei, Dai Jun, Hook, Dan Tianfang and many other stars appeared on the travel channel. The star effect of gathering popularity and colorful hosting style bring extraordinary viewing experience to the audience. Travel Channel will become the most dazzling star member of China TV!

Stay away from the travel channel and hold high the seeker.

Travel channel, an explorer flying high. Create a brand-new media era with a pioneering attitude.

In 2006, the tourism channel will further improve the program system, constantly highlight the channel characteristics, continuously increase the market share, and comprehensively refresh the marketing service!

In 2006, the tourism channel will enter a new era of brand leap-forward development, and build the most influential mainstream fashion media in China in an all-round way!