Traditional Culture Encyclopedia - Tourist attractions - How does smart tourism land in tourist destinations?
How does smart tourism land in tourist destinations?
Wang Chun, secretary-general of the World Federation of Chinese Businessmen, believes that in the past, China's tourism industry was all about resources, but now it is about capital and wisdom. Which city will promote it, attract tourists, let them spend less money, experience more and enjoy the fun of traveling.
You, president of Zhongke Huilian, said that getting a good experience with less money is easier said than done, because tourism is a service industry. If artificial intelligence+tourism is adopted, it may be a new era, a new challenge and a new big opportunity.
Gao Lizhong, commercial director of poor travel network, said that the tourism industry has a different perspective from our outside world. Tourism is an industry with a very long industrial chain, and every link is very important, and every link needs to provide universal services. Poor travel is a tourist community. The biggest resource is the user's interactive information. Through data analysis, customers can be influenced by inspiration, and then users can complete the purchase on the platform, and then experience the service in local projects. This is a one-stop service.
Zhi Ming Tourism said that there are two key words in the implementation of smart tourism in the destination: smart tourism and destination. In fact, the core of smart tourism is nothing more than four, management, marketing, experience and service. Now, after the concept of global tourism is put forward, the intelligent tourism system 643 1 is put forward for global tourism, and 6 is to eat, live, travel and buy entertainment. 4 are tourists, scenic spots, businesses, governments and four types of users. 3 is three platforms, the first is the resource aggregation platform, the second is the tourism supervision platform, and the third is to build a marketing tourism big data platform to do a good job in marketing for users and help businesses do a good job in distribution. Finally, 1, a tourism ecosystem.
How to implement smart tourism is the second key word, the first one is difficult to invest, the second one is difficult to build and the third one is difficult to operate. A city's smart tourism and platform construction have been built, including basic informatization, intelligent transformation and scenic spot informatization transformation. Who will maintain the operation of the platform, and who will really use it to serve our merchants and tourists? In the whole operation process, the operation subject is needed first. Who will operate, there must be subdivided professional companies to participate in the operation.
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