Traditional Culture Encyclopedia - Tourist attractions - My opinion on the retaliatory growth of tourism consumption
My opinion on the retaliatory growth of tourism consumption
? These two days, the news media reported that since the outbreak of the epidemic, Huangshan tourism has experienced explosive growth, with an average daily number of 20,000 people. For two consecutive days, Huangshan Tourism Department has taken measures to limit the flow and issued a travel risk reminder. From the photos published by the media, I saw people wearing masks, queuing for ticket checking and climbing mountains. Seeing these scenes makes me very worried. I believe many people will have this experience. The domestic epidemic situation has just been effectively controlled, and foreign epidemic prevention imports are being rigidly controlled. The risk of virus infection has not been completely ruled out. Even if there are related temperature detection and health code verification in the scenic spot, the recent asymptomatic infected people have completely invalidated these detection methods, and the risk and uncertainty of people being infected have obviously increased.
? Why is there such an explosive growth in Qingming small holiday tourism? I think there are many reasons. First of all, in order to restore tourism as soon as possible and support the upstream and downstream economies, the government has issued a series of policies to stimulate tourism consumption. Second, due to the prevention and control of the previous epidemic, people's established consumer demand was suppressed, and the epidemic situation was relatively clear. The government lifted various restrictions and stimulated people's demand; Thirdly, Tomb-Sweeping Day is a traditional festival in China. People will have travel needs and considerations out of worship, memory and mourning; Fourth, after the epidemic has been effectively controlled, people's vigilance against the risk of the epidemic has decreased, and their relative willingness to travel has also increased.
Personally, it is a very important task to restore the economy at present, which must be restored as soon as possible to ensure the effective operation of the economy. However, it is equally important to prevent and control the epidemic. We should not forget the pain of just coming out of the epidemic, but should promote economic recovery scientifically, orderly and efficiently.
? First of all, the government should introduce more scientific combination boxing to stimulate tourism consumption. After nearly two months of tourism, the recent gradual liberalization of various places has also led to the recovery of related transportation, accommodation and catering industries. Local governments have also introduced a series of preferential policies, which further stimulated and accelerated people's willingness and pace of tourism consumption. These ideas and original intentions are very good, but there are often some problems at the implementation level, such as the disconnection and mismatch of travel, tourism, accommodation, catering and other links, which may lead to the phenomenon of crowd gathering. I personally suggest that the government needs to promote the operational efficiency of economic recovery, and make use of various resources, platforms and services such as big data, Internet of Things, and fiscal and tax incentives to formulate a more scientific combination boxing.
? Second, people should raise awareness of epidemic prevention and control and optimize travel. Although the domestic epidemic situation has been well controlled at present, people should pay attention to self-protection when traveling. Before traveling, we should continue to learn the knowledge of epidemic prevention and control, master the requirements of local epidemic prevention and control, and understand the reception and instant information of local tourism. When traveling, you should stay away from the crowd in time. If you can't stay away from this situation, you must protect yourself.
? Third, the media should give full play to the guiding role of public opinion in time and promote scientific consumption. At present, the publicity reports on consumption during the epidemic period on the Internet are relatively weak, and most of them are concentrated in foreign epidemic reports and domestic summary reports of previous epidemic results. Personally, the orientation of media reports should be adjusted, and there should be more public opinion support, public opinion recognition and public opinion guidance for the resumption of production of Consumer Herald. At present, from the friends around us, people's understanding of tourism consumption is not enough, which needs the promotion of the media industry, because the media is the fastest, most effective and most influential channel at present.
? In short, in the face of stable epidemic prevention and control and the shift of focus to economic construction, the whole society needs to rationally face the recovery of consumption, formulate more flexible, scientific and gradual tourism stimulus policies, and enhance the government's ability to integrate resources and optimize channels and consumer guide, so as to better face various problems, contradictions and challenges brought about by retaliatory growth in the consumption field.
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