How to do a good job in tourism publicity

Leech? Punishment? Pang Xinhe? Α⑸? Γ? Hey? A man? Hey? Sorry, sorry, but I'm tired. What is the booth? Punishment? Servant? Mace straws? Fur? What's the matter with you? Rong? What's the matter with you? First, guide the attention economy, pay attention to effective publicity, and strengthen the means of promotion, so that the immovability and invisibility of tourism products and the remoteness of tourists are diversified, which determines that tourism products cannot communicate intuitively with potential tourists in the market like industrial products. Therefore, our tourism promotion should become a popular business model, and various activities should not be carried out quietly, but thunder first and then rain. Publicity should be orderly and vigorous, which is called attention marketing. 1, there is still a lot of room and space for our tourism information publicity. It is not obvious to look closely at the billboards of city streets and traffic fortresses. Our advertisements can't be exposed only by major activities of travel agencies. Usually, information and work should be made known to the public, such as advertisements on buses, neon lights at stations, and packaging of traditional foods. In addition, it is necessary to strengthen government participation. The reputation of tourism image directly affects the image of the city and the government. Therefore, you can't fight alone. We should rely on the strength of the government to carry out joint publicity with well-known enterprises and institutions, such as the back of bank cards and the packaging of enterprise products, which can be properly matched with the cultural landscape of Changzhou, rather than just being displayed monotonously with tourist souvenirs. 2. Carry out overlapping and repetitive publicity. One-off publicity and promotion can only be a flash in the pan, and often fail to achieve the final effect. Just like a publicity campaign in a different place, it cost a lot of manpower, energy, financial resources and material resources, but it was just a curse at that time, and it gradually faded after a few days and months. The local people only occasionally think of the place where there was such a propaganda, and our propaganda must go out of such a dead end. Insist that only repeated publicity can produce impression accumulation and stimulate tourists' memory, and the cost is higher. For example, the advertising language of melatonin is vulgar, but it is prime time. Repeated publicity and popular language make the streets and alleys, young and old, Xian Yi. We can erect large-scale tourism electronic publicity screens at airports, railway stations and other entrances and exits, and we can use the screens of Asian studios for repeated publicity. 3. Create a new focus of tourist souvenirs. Our tourists not only choose tourist souvenirs from their beauty, long history and high price, but also have a stronger desire to buy tourist souvenirs from their novelty, strangeness, high-tech color and beautiful meaning, so the quality requirements for tourist souvenirs are getting higher and higher, and a good item will make people taste a beautiful and happy experience. In addition, our tourist souvenir display places should not be limited to fixed handicraft shopping malls and scenic shopping malls, but should boldly enter the counters of commercial shopping malls and hold some tourist souvenir conferences and promotion meetings. Second, plan a brand-new image strategy to expand the market share value "image is productivity". In the publicity of China's tourism image, we should pay attention to CIS design strategy, do a good job in the construction and publicity of landmark tourist attractions, make intangible image tangible, highlight culture and spirit, and take the image consumption market as the leading factor. You can judge the beauty of Changzhou's tourism image through public social activities, or hire people with great social influence as Changzhou's "tourism image ambassadors". Through activities, on the one hand, we can improve our popularity, on the other hand, we can lay the foundation for our future tourism promotion. In addition, when people choose goods, they not only consider the necessary practical value, but also choose their brand awareness. At the same time, they choose not only the use value of the commodity, but also its added value, so as to reflect their identity and status, meet their spiritual and cultural needs rather than a single material demand, and people's taste in tourism. Third, create a space for online enjoyment and speed up the efficiency of tourism business activities. First of all, the "interactive" operation mode of online advertising will fundamentally change the relationship between communicators and recipients, turn the original one-way and appeal into two-way interactive information exchange, and shorten the distance between tourism products and consumers. The specific way is to use the new online promotion concept to make a virtual reality travel experience. Divide scenic spots and scenic spots into several modules with different characteristics, and accumulate rewards through points. For example, if you make a travel game software, you can accumulate points every time you pass a level (every time you play a scenic spot module), and the one with the highest score can enjoy real-life travel, so that you can hold a unique online travel competition. Secondly, to be an express line for Internet sales of tourist souvenirs, and to publish product prices and features on the Internet through a special platform for Changzhou tourist souvenirs, so that online orders can be sent to all parts of the world with great fanfare. Finally, using the Internet as an efficient and low-cost market research method, a data management database is established for tourists to determine their travel hobbies, travel experience records, financial status and other related information, so as to regularly launch corresponding boutique routes, tourism theme activities, publicity and other information, and thus integrate some of them into planning innovation, launch packages for individuals or families, or tailor-made programs, so as to build a "win-win". Fourth, the way of thinking determines the way out, and activities should be strong. The new tourism fashion in the coming decades is a series of new tourism products developed around theme tourism. Our natural landscape tourism resources in Changzhou are scarce, which is dwarfed by the tourism in other big cities. Therefore, the subdivision of tourism resources is the premise of our planning, positioning and activities. What kind of scenic spots have the feeling of grandeur, and what kind of scenic spots have the feeling of Jiangnan beauty? What kind of scenic spots are civilized, with a long history and rich characteristics, and can promote different theme activities according to different characteristics of resources, such as Tianning Temple, where we can hold a religious experience day of "being a monk one day and ringing bells one day"; Yancheng can be the theme activity of ecological investigation and historical exploration; Dinosaur Park can design a unique and exciting treasure exploration tour for rare and eccentric scenery, and attract tourists' attention by creating mystery. At the same time, we can also carry out classified production activities according to the target market, that is, study the tourism psychology of residents in the southeast and northwest regions and design tourist routes suitable for their tastes. For example, Jiangnan people are used to bridges, pavilions and pavilions, so our introduction and promotion of tourist routes can no longer rely on this. Besides, a good idea is like drinking sweet spring. On the one hand, the value of our tourist routes depends on the individual value of scenic spots, on the other hand, it depends on the combination of tourist routes, which should be coherent. When traveling, people always want to see more scenic spots, especially long-distance ones (we promote two-day tours in this city), so that they will feel value for money. If the tourist route is too loose, it will make people feel that they are reading by leaps and bounds, and after reading it, there are only short memories and no aftertaste. Furthermore, tourism planning should have new ideas, and advocate new tourism according to tourists' consumption ideas, such as health preservation, health care, beauty and prayer, to guide the fixed consumption patterns in the past.