20 classic advertising slogans

Advertising is becoming more and more common in people's lives. Successful advertising can make us think of the advertisement and feel familiar with it. I have brought some classic advertising slogans, welcome to read!

Popular Classic Advertising Slogans

1. Bird mobile phone? The fighter in the mobile phone?

Appreciation: "Fighter among mobile phones" is a loud and high-profile slogan that makes Bird mobile phones as invincible as "fighters" in the market competition. In just a few years, it has grown from unknown to the leader of domestic mobile phones. Become the well-deserved No. 1 domestic mobile phone brand.

2. Brain Gold

? Let 100 million people become smart first?

Appreciation: This slogan became an instant hit, opening up the market for Brain Gold, and its rapid growth Increased visibility among consumers and the market. Brain Gold is a health care product launched by Giant Group. It emphasizes the efficacy of the product in "making you smarter" and is full of temptation for consumers.

　3. "Southern Weekend"

　Go deep into the depth of achievement. ?

Appreciation: When it comes to "Southern Weekend", the first reaction must be the sonorous and powerful advertising slogan: "Go deep and achieve depth." ?Go deep to achieve depth?, this slogan embodies the brand concept of Southern Weekend, highlights the depth of the newspaper's content, and also reflects the positive and serious work attitude of the Southern Weekend team and the concept of in-depth pursuit of facts and truth. Moreover, "Southern Weekend" has always focused on exclusive news, and is known for its in-depth commentary and unique perspectives. "In-depth results in depth" is the most refined summary of it. This slogan launched the "Southern Weekend" brand and won the trust and support of more consumers.

4. China Merchants Bank

? China Merchants Bank, changes because of you?

Appreciation: "China Merchants Bank, changes because of you?" This slogan is One of the most classic advertising slogans in China's banking industry has long been deeply rooted in the hearts of the people. It also allows customers to feel the bank's wholehearted service purpose and improves customers' trust and satisfaction with the bank. This slogan also clearly expresses China Merchants Bank's service philosophy of diversifying services, constantly changing in response to changes in customer needs, and trying to satisfy every customer.

5. Changbai Mountain Tourist Attractions

Once you visit, you will stop on the wall and stay here in memory. ?

Appreciation: Two simple sentences put forward tactful requests and humorous suggestions to tourists, making tourists laugh while paying attention to protecting the wild environment.

6. Ordos cashmere fir

? Ordos cashmere fir, warms the world!?

Appreciation: Ordos is a powerful company, and its clothing is made of wool and cashmere. Mainly products, its wool sweaters and cashmere sweaters are sold well at home and abroad, which can be said to be: warming the world. This slogan can also show the strength and confidence of this company.

7. Midea Electrical Appliances

It turns out that life can be more beautiful?

Appreciation: It turns out that life can be more beautiful? This is a very creative advertising slogan . But the pronunciation of "" in "It turns out that life can be more beautiful" and "" in "Beautiful Electrical Appliances" are different. Just like KFC's "Life is so beautiful", Midea's product advertisement ends with "So life can be more beautiful". It is innovative and meaningful, making people remember this product once and for all!

8. Kangmei Pharmaceutical

? A journey to the end of the world, two hearts are dependent on each other, the wind cannot blow away the oath, the rain cannot wet the romance, the intention is to relieve the suffering and pain of the people, and the love leads to the happiness and joy of the world. A journey through thousands of mountains and rivers, two hearts with no regrets or regrets, an oath that cannot be blown away by the wind, a romance that cannot be dampened by rain, a wish to relieve the suffering and pain of the common people, and love that brings happiness and joy to the world. The bright moon, the clear breeze, and the lovesickness, the bright sun and the hundreds of grasses are also sentimental. Our two hearts are always together, and you and I write the myth of love. The bright moon, the clear breeze, and the lovesickness, the bright sun and the hundreds of grasses are also sentimental, and we are in love with each other for a long time. You and I write the myth of love. ?

Appreciation: The promotional film "Kangmei Love" is based on the story of the boss and the proprietress of Kangmei Pharmaceuticals who started their business together, and was carefully shot with elements of love added. This "story" is told in the form of MV. The beautiful singing voice tells Kangmei's belief and feelings in entrepreneurship, while Ren Quan and Li Bingbing's passionate performance adds simplicity and beauty against the backdrop of beautiful mountains and rivers. There are several reasons why this ad is loved by the public for its beautiful and meaningful content.

(1) "Kangmei Love" comes from life, but it emphasizes the pure beauty that transcends life and lies in the pursuit of perfection in form and artistic skills.

(2) Most of them choose perfect images to explain things, which enhances the display and appeal of the beauty of the picture.

(3) It is not a pretentious medium, but is often infused with the charm of culture.

9. Wujiang mustard

? With Wujiang mustard, eating will be delicious?

Appreciation: When I see this advertisement, I will buy a few unconsciously Bag of Wujiang mustard, in fact, this advertisement gives people a certain psychological hint: "With Wujiang mustard, eating will be delicious", so it leaves a deep impression on people and achieves the purpose of expanding sales.

Parents are most concerned about the healthy and happy growth of their children. It can be said that the Happy Growth Multivitamin Chewable Tablets have captured the consumer psychology of parents and the urgent needs of children for this product, thus increasing sales. In my impression, when we were children, , taking pride and pride in having the joy of growing up. It can be seen how deeply this advertisement is deeply rooted in the hearts of the people.

11. Chocolate? Milk is fragrant and silky.

[Appreciation] The reason why this advertising slogan is called a classic lies in the psychological experience of "silky feeling". Silk is used to describe the delicate feeling of chocolate, with lofty artistic conception and rich imagination. This advertising slogan makes full use of association and brings the charm of language to the extreme.

12. Diamonds? Diamonds last forever. A diamond lasts forever

[Appreciation] Facts have proved that classic advertising slogans are always a combination of rich connotations and beautiful sentences. This advertising slogan of De Beers diamonds not only tells the true value of diamonds, but also raises the value of love to a high enough level from another level that people can easily associate diamonds with love. This is indeed the most important thing. Wonderful feeling.

13. Le? Forever Coca-Cola, unique and good taste

[Appreciation] In the carbonated beverage market, Coca-Cola always has an attitude of giving up on others. It seems that Coca-Cola is Coca-Cola. Although Coca-Cola's advertising slogans change every few years, and many slogans have been handed down that can be considered classics, this one has been used the longest and best represents the spiritual connotation of Coca-Cola.

14. Coffee? Tastes great

This is the most familiar advertising slogan for people, and it is also their favorite advertising slogan. Simple yet profound, catchy, because the feelings from the heart can be blurted out, which is what makes it classic. So much so that when Nestle spent a lot of money to collect new advertising slogans from around the world, it found that there was no one more classic than this sentence, so it retained it permanently.

15. Chocolate? Only melts in the mouth, not in the hands

[Appreciation] This is the inspired work of the famous advertising master Bernbach. It can be called a classic and has been passed down to this day. It not only reflects the unique USP of M&M chocolate icing packaging, but also implies that M&M chocolate tastes so good that we are not willing to let the chocolate stay in our hands for a while.

16. Le? The choice of the new generation

[Appreciation] In the competition with Coca-Cola, Pepsi-Cola finally found a breakthrough. They discovered the market from young people and positioned themselves as a new generation. The cola of the new generation has finally won the favor of young people by inviting the superstar singers that the new generation likes as its brand spokesperson. An advertising slogan clearly conveys the brand's positioning and creates a market. This advertising slogan plays the most important role.

17. Beetle car? Think about it, it is better to be small

Appreciation The American car market in the 1960s was dominated by large cars. When Volkswagen’s Beetle first entered the United States, it was basically Without a market, Bernbach once again saved the Volkswagen Beetle, put forward the idea of ??"think small", and used the power of advertising to change Americans' ideas and make them realize the advantages of small cars. From then on, Volkswagen's small cars dominated the U.S. car market until Japanese cars entered the U.S. market.

18.?justdoit

[Appreciation] Nike quickly became the number one brand of sporting goods through a series of advertisements with the theme of justdoit and the star effect of basketball star Jordan. This advertising slogan is in line with the mentality of the young generation, just do it, as long as you are different, just take action. However, with Jordan's retirement and as justdoit was changed to "Idream.", Nike's influence gradually declined.

19.?Technology is people-oriented

[Appreciation]?Technology is people-oriented? It does not seem to be the first one proposed by Nokia, but it has brought the connotation of this sentence into full play. Facts have proved that Nokia can From a small brand to the number one brand in the mobile phone market, it is precisely because it respects this concept. From product development to talent management, it truly embodies the people-oriented concept. Therefore, the slogan is particularly powerful because it speaks volumes. things.

20. Coffee? Every drop of coffee is fragrant and full of flavor.

[Appreciation] As the second largest coffee brand in the world, Mai's advertising slogan can be called a classic of language. Unlike Nestlé, McLaren's sensory experience is superior. Although it is not as straightforward as Nestlé, it is in line with the artistic conception of drinking coffee. At the same time, it closely combines the mellow aroma of McLaren's coffee with the inner feelings. Also withstands the test.

Classic Advertising Slogans Theme

1. L’Oreal? You deserve it

Analysis: L’Oreal invited Gong Li and Zhang Ziyi, who are influential internationally, to Its product endorsements effectively promote the cosmetics brand among Chinese women. L'Oreal has smartly positioned the prices of its products at slightly higher levels than ordinary consumers, and has indeed maintained its high-end image well, allowing users to still say "you deserve it" after making a "distressed" purchase. sigh.

It should be noted that in L'Oreal's promotional videos, the word "L'Oreal" is usually preceded by the word "Paris". In the minds of Chinese people, "Paris" is already a representative word for romance and sentiment. This can be said to be It is L'Oreal's "strengthening work".

2. Sprite drink

? Crystal bright, refreshing to the heart?

Appreciation: ? Crystal bright, refreshing to the heart? Pure and refreshing The meaning reminds people of a piece of white snow and a pool of clear water in the hot summer, and they immediately feel a sense of coolness, creating an "irresistible temptation".

3. Public welfare advertisements for the protection of wild animals made by celebrities such as Jackie Chan and Yao Ming

? If there is no buying and selling, there will be no killing?

Appreciation: Those who need it will naturally There are suppliers, but some lawless people have become stupid because of this, poaching and killing wild animals indiscriminately. This is an obvious "chain", one link closely linked to the other. Only by stopping consumption can poaching be eliminated from the source.

4. Mitsubishi Elevator? Enjoy going up and down, Shanghai Mitsubishi Elevator?

Appreciation: A simple sentence explains the convenient function of the elevator clearly, and it rises to a spiritual level The level of enjoyment fascinates consumers.

5. China Telecom’s PHS mobile phone

? No headache after long-term use, no distress after long-term use?

Appreciation: It illustrates that PHS mobile phone is cheap and The characteristics of low radiation highlight its core competitiveness.

6. Robust purified water

? 27 levels of purification?

Appreciation: The distinctive USP and single theme are impressive. Although "27-layer purification" is not a unique concept, Robust was the first to propose it and took this concept to the extreme to form an exclusive brand concept.

7. Axiangpo Spicy Beef Sauce

? After boiling and boiling, you finally made Axiangpo Spicy Beef Sauce?

Appreciation : I was really impressed by this advertisement because I was very curious about how spicy this spicy beef sauce is, but I found it in many supermarkets but it was not sold. However, I estimate that children of that era were familiar with this advertisement. In various cities across the country, many people must have tasted Axiangpo Spicy Beef Sauce because of this advertisement. So, it can be said that this popular advertisement is very popular. successful.

8. Jinjiu

Although Jinjiu is good, don’t be greedy!?

Appreciation: Jinjiu advertisements are known to both young and old. The name of Jinjiu is well chosen, with the word "jin", which is much more euphemistic and concise than tiger bone wine and so on. Although strong wine is good, please drink it slowly and carefully.

9. Southern black sesame paste

When I was a child, I could no longer sit still when I heard the cries of sesame paste. A strong fragrance, a ray of warmth, southern black sesame paste. ?

Appreciation: This case uses emotional appeal very well, and has achieved good social and economic benefits for the company. The emotions it expresses are very cordial and charming. The picture is rich in local flavor, with a simple and unsophisticated small workshop, a swaying burden, a simple and kind-hearted sister-in-law, and the crisp cry of black sesame paste. It brings people into a bygone era and evokes countless unforgettable memories for consumers. The memories make people feel extremely warm and cordial.

10. Sanjing Calcium Gluconate Oral Liquid

? Blue bottle, delicious?

Appreciation: This advertisement distinguishes similar products and strengthens the Increase the product's popularity and make it stand out among similar products. This obvious difference is easier for ordinary people to remember.

11. Gujing Gongjiu? Tiandirenhe, Gujing Gongjiu?

Appreciation: It emphasizes the strength of the team, responds to the concept of the country’s harmonious society, and has strong emotional appeal .

12. Philips

?Excellent in mind, simple in form?

Appreciation: ?Exquisite in mind, simple in form. ?This is such a common saying that many people even use it as a mantra. But this is easier said than done. Whether it is an individual or a collective, if you can truly do this and use this sentence to spur yourself all the time, this person must be a person with a clear conscience for himself and society; this collective It must also be an excellent collective and a collective that everyone can rely on.

13. Chengde almond dew

? Drink hot dew in winter?

Appreciation: This advertisement is popular all over the country, and it also forms Lulu’s unique selling point , creating excellent sales performance of beverage products in winter. It gives people warm care and suggestions, and allows consumers to feel the key that distinguishes Lulu from other drinks.

14.CCTV Respect the Elderly Public Service Announcement

?Mom, wash your feet. ?

Appreciation: This advertisement is great, a very good public service announcement. In fact, parents are their children's best teachers. If everyone takes action to respect the elderly, our society will be harmonious and happy.

15. Ricoh Copier

?Welead, Otherscopy (we lead, others follow)?

Appreciation: The advertising language is very simple and clearly expresses the The brand's strong self-confidence also conveys to consumers the leading position of Ricoh copiers in this field, and has easily won the trust of consumers.

16. Nippon Paint

? Nippon Paint shines everywhere?

Appreciation: Nippon Paint has produced several beautiful and creative articles Advertisement. "Prairie" is filled with the warmth of the sky, the green fields and the huts painted with bright colors, just like a paradise on earth. It demonstrates the bright colors and safety and health features of Nippon Paint.

17. Daphne

?Beautiful without discount, 100% beautiful?

Appreciation: For ladies who love beauty, ?beautiful? is full of temptation. It also highlights the main service targets of the Daphne brand. And Daphne often uses price reductions and discounts to promote sales. This confident slogan is just the opposite. It means that although the price is discounted, the quality, style and service of the product are not compromised, and the beauty is still guaranteed. The advertising slogan conveys confidence in the product and commitment to consumers, and also establishes a good image of the Daphne brand.

18.1234 The stomach must be cured

? Hello (stomach), how are you?

Appreciation: Let foreigners speak Chinese to achieve the purpose of making everyone happy , to achieve the purpose of memory. Some people like it, some people hate it, but the result is that everyone remembers it, which shows that the advertising effect is achieved.

19. Detoxification and Beauty Capsules

?Detoxification and beauty, strive for beauty?

Appreciation: "Detoxification and beauty", a very accurate expression. Although it is straightforward, it is very effective. It is also convincing to detoxify first and then nourish the skin. Just like the previous advertising slogan? If the toxins are not eliminated from the body, where does health come from? It is simple and touching.

　20. Bundy

? Bundy firmly believes that there is no wound that cannot be healed. ?

Appreciation: I personally like this advertisement very much. The meaning of "wound" is relatively vague, and Bundy explored it. There are physical wounds, but also inner, historical, national wounds, etc. Bondi seized on the wound-healing characteristics of its products, cleverly linked physical trauma and mental trauma, expressed people's expectations for peace, and poured the concept of "healing wounds" into the brand.

The latest classic advertising slogans

Hospital Advertisement 1: Don’t come back to me after we break up!

Hospital Advertisement 2: No matter how sick you are, As long as you can come, I guarantee that your waist will not be sore and your legs will no longer hurt. It is impossible not to recover!

Public Security Bureau Advertisement: Because I exist, I am sad, and because I disappear, I am happy!

Clothing store advertisement: If you pay, I will bleed, if you are happy, I will dive!

Barber apprentice advertisement: I want to try to make everyone who comes to you bow to you. Do you feel like it?

Computer store advertisement: Own me, and you will no longer be an unearthed cultural relic!

Restaurant advertisement: Food is the first priority for people, we are customer-oriented, and customers It’s our God! OH! MYGOD! Surfing sports advertisement: Enjoy the climax!

Red light district advertisement: We are prostitutes, welcome to have sex!

Seventh dimension sanitary napkin? Seventh degree Space Girl lists sanitary napkins, and I decide my comfort?

Olay? Surprise starts with the skin?

Nokia? Technology is people-oriented? This is the most classic, and it seems that Motorola is no longer used? HELLO , MOTO? Impressive Anerle sanitary napkin? Anerle's protection is considerate and considerate?

Melatonin? No gifts will be accepted during the holidays this year, only Naobaiduo will be accepted as gifts? Although Melatonin advertising Rubbish, but this advertising slogan is quite classic, and almost everyone who watches TV knows it

China Unicom? Leading the future of communications?

Metersbonwe? Unconventional path, Metersbonwe? Li Ning? Everything is possible?

Coca-Cola? Forever Coca-Cola, unique taste?

KFC? With KFC, life tastes better?

China Mobile? Communication is everywhere?

Fiyta? Once you have it, there is nothing else to ask for?

Master Kong? Delicious and visible?

Xinfei Refrigerator? Xinfei’s advertising is not as good as Xinfei Refrigerator?

Oni Shampoo? Black hair, Chinese product?

Comfortable? Promote health for FamilyMart?

Nongfu Spring? Nongfu Spring is a bit sweet?

Lenovo? What will happen to the world if the world loses Lenovo?

Remy Martin? Once Remy Martin opens, Good things come naturally?

Nescafé? Tastes great?

IBM?The solution for a universal family?

Goldlion?A man’s world?

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