What kind of travel do young people like?

Don't do raiders, don't go to popular cities to get together, wake up naturally every day, go out slowly, eat and stroll, and simply stay in hotels when you are tired ... Recently, on social platforms and video websites where young people gather, "smashing tourism" is particularly popular.

"Swing tourism", also known as reverse tourism, refers to a leisure travel mode of choosing an unknown destination for vacation, staying in a hotel and eating local food, rather than punching in at popular cities and places where online celebrities are located.

Completely different from the previous tourism model, "wandering" undoubtedly opened up another leisure model, reflecting the changes of the younger generation's tourism mentality. Young people have great work pressure and a fast pace of life. It is better to avoid the noise and pursue purity than to join in the fun with a sea of people.

The "rotten tourism" around the country is often not over-exploited, and the commercial atmosphere is not strong, but also retains the mellow local style and characteristics. On the one hand, people can experience authentic customs and culture, on the other hand, unique tourism resources provide another possibility for "poetry and distance".

Of course, from another perspective, "extravagant tourism" is strongly encouraged by young people and "seen" by more people, which is also related to the positive actions of a few destination governments.

It is not difficult to see that these popular cities generally pay attention to improving industrial restructuring and service level. On the basis of retaining the local tourism characteristics, we are committed to providing better experiences for tourists. At the same time, they are good at using community platforms, short videos and other multi-platform promotion to reduce customer acquisition costs and enhance visibility.

However, it is worth noting that "smashing tourism" also has the risk of stepping on mines. Some "unpopular places" have problems such as low development level, insufficient enjoyment, poor reception conditions and troublesome transportation connection, which directly affect the tourism experience and even leave a negative impression on tourists; In some places, "enclosure is king", scenic spots are set up privately, which destroys the ecological environment, disrupts the order of the tourism market and is more likely to threaten the safety of tourists' lives and property.

In the future, the choice of travel modes and destinations will be more diversified. In view of the phenomenon of "rambling tourism", the development of tourism products should focus on tourists and carry out all-round promotion. We should not only give full play to the advantages of hospitality, simplicity and honesty, but also actively improve the environment, transportation, hygiene, food and travel, safety and other conditions, develop more personalized and diversified services, actively rectify and reform, strive for tourists, and constantly improve reception conditions in order to gain more favor.

To some extent, the popularity of "bad tourism" also announced the decline of the absolute attraction of traditional scenic spots. Every holiday, some "hot spots" are crowded, with poor experience, low cost performance, commercialization and sameness, and are being vomited by more and more tourists, especially young people.

This phenomenon has also brought new enlightenment to tourism. Popular scenic spots remain unchanged, and it will become more and more difficult to survive. How to bring forth the old and innovate, so that tourism can return to the most authentic form with its unique regional culture, life scene and humanistic atmosphere has increasingly become a thinking problem to attract and retain tourists.