Video or draft of urgent job-hunting lecture for tourism majors.

Good morning, teachers! The topic of my speech today is the concept of tourism market in the first section of chapter 6 of the planning textbook Introduction to Tourism of the Ministry of Education. (A) said textbooks

As far as the sixth chapter is concerned, this section mainly solves a basic theoretical problem encountered in the following chapters. If you don't know what the tourism market is, the following knowledge will be difficult to explain clearly. In addition, this section is logically related to the previous chapters 4 and 5, so this section plays a decisive role. Through teaching, students are mainly enabled to understand the formation of market and tourism market, understand the role of tourism market and master the concept of tourism market. According to the content of the textbook, the concept of tourism market is determined as the teaching focus, mainly because the theme of this section is the abstraction of the concept and connotation of tourism market; Determining the "function of tourism market" is a teaching difficulty, mainly considering that the teaching object (students) does not participate in tourism practice, and it is difficult to understand the "function of tourism market". Content of this section 1 lecture.

(2) Speaking and teaching methods

According to the psychological characteristics and cognitive level of students in secondary vocational schools, teaching methods, examples, discussion methods and multimedia-assisted teaching methods are mainly adopted. Using teaching methods can make the concept explanation scientific and correct; The application of multimedia-assisted teaching method can make the boring and abstract theoretical content vivid and intuitive, which is conducive to stimulating students' interest in learning and improving classroom teaching efficiency. In the application of teaching method and multimedia-assisted teaching method, discussion method is interspersed to realize the interaction between students and teachers, so as to cultivate students' ability to explore problems actively. The explanation of theoretical knowledge needs examples to be convincing.

(3) Speaking and learning methods

It is very important for secondary vocational school students to master learning methods. According to the characteristics of this section, guide students to learn the method of fast reading and learn to sum up arguments in fast reading; Tap their own potential and guide students to learn to explore problems actively; Stimulate interest and guide students to learn the concept decomposition learning method. Through the guidance of learning methods, give full play to students' subjectivity and learning enthusiasm.

(D) indicates the order of classroom teaching.

Using multimedia-assisted teaching methods, this paper shows pictures of passenger flow during the Golden Week (May 1st, 11th and Spring Festival), and asks students whether they have any experience of traveling abroad, which leads to the introduction of "holiday tourism market" and new lessons.

I. Market and Tourism Market

Briefly talk about the concept of market, and show pictures of various markets with multimedia-assisted teaching methods, so that students can understand "market" from a perceptual point of view. Talking about the concept of market is mainly to pave the way for talking about the concept of tourism market.

When teaching the conditions for the formation of tourism market, guide students to read the relevant contents of the textbook quickly, and use the discussion method to let students discuss what conditions are needed for the formation of tourism market. On the basis of students' discussion, the teacher summarizes and displays the situation with multimedia.

When teaching what the tourism market is, ask the students first and let them study with questions. The concept of "tourism market" is the teaching focus of this course. Mainly adopts the teaching method and multimedia-assisted teaching method. For the "generalized tourism market", we can decompose and explain the concept layer by layer, and display the contents and diagrams on the blackboard with multimedia, so that students can intuitively feel the phenomenon of theoretical knowledge, thus stimulating their interest in learning. At the same time, taking the four-day tour of Huangshan Mountain in Shanghai as an example, the connotation and extension of the concept of tourism market are explained. It should be emphasized that the tourist market is a tourism market in a narrow sense.

In view of the particularity of the tourism market in the teaching materials, this paper takes Impression of Liu Sanjie and Impression of West Lake as examples to illustrate. Teachers ask students to read textbooks and underline the following sentences: No matter the tourist routes sold by travel agencies (package tours) or the various tourist consumption materials provided by various tourist destinations to individual tourists, they are mainly cultural and spiritual consumption materials for viewing and entertainment, rather than material products for direct consumption.