Stepping on the market during the epidemic ④

In 2020, affected by the epidemic at the beginning of the year, the spring break doubled. Finally, at the end of February, Yunnan officially announced the orderly resumption of work. In March, all walks of life have started working mode, but washing hands frequently, wearing masks and taking temperature are still standard in life. Once, I heard an uncle ridicule: "This time really took away the temperature of my life." Under such market conditions, will buyers still go to the scene to see the house? What is the reception capacity of the sales department? What kind of house will be more popular? Phoenix Real Estate entered the sales department and inquired about the fact that the sales departments in Kunming sold houses.

Songming, located in the northeast of Kunming, about 40 minutes' drive from the main city of Kunming, is an important covered bridge connecting Kunming and Central China, and is known as the "granary in central Yunnan". Phoenix Real Estate came to Songming at the fifth stop in spring. In addition, Songming's area was officially approved by the State Council in September, 20 15, becoming the fifth national new district in China-Central Yunnan New District. The orientation of the new area is: China is an important fulcrum facing the radiation center of South Asia and Southeast Asia.

The rapid development of Songming was also after the establishment of the Central Yunnan New District, especially on 20 19, when many well-known developers from all over the country settled in for development, which made the development of this area in full swing. Up to now, national developers such as Junfa, Country Garden, Evergrande, Zhong Jun, China Merchants and Haochuang have settled in, and the development projects cover many product types such as Yang Kang, Wenlv and high-end residence. Judging from the types of products in the market and the enthusiasm for buying houses, Songming is becoming a veritable "back garden" in Kunming.

Evergrande Cultural Tourism City: The maximum number of tourists per day is as high as 280 groups.

It takes about 45 minutes to drive from the main city to Songming to the Evergrande Cultural Tourism City project (the first city in South Asia-the project sales department). The arrival time is about Thursday afternoon 14: 20, and the time for stepping on the plate is about 30 minutes. According to observation, about 20 groups of customers are looking at the house and negotiating at the project site. According to the real estate consultant, there can be up to 280 groups on weekends, and there are about 170~200 groups every day.

Evergrande Cultural Tourism City Project is located at the intersection of Song Kun Avenue and Chang Jun Road in Central Yunnan New District, covering an area of 1422 1 mu. At present, the main construction department is divided into Evergrande Children's World and A 1/A2/A3 residential plot covering an area of more than 3,000 mu. At present, the project planning products include high-rise, bungalows (bungalows, duplex houses) and villas. At present, 30 villas have been sold out, and the main products for sale are houses and high-rise buildings. The average price of bungalow 1 10,000 ~10.2 million yuan /m2, and the average price of high-rise buildings is 6900 ~ 7200 yuan /m2. According to reports, each plot is equipped with a platinum club and an artificial lake, with a plot ratio of 1.5~2.0.

Project area bitmap

The biggest supporting project of Evergrande Cultural Tourism City is Evergrande Children's World, as well as commercial supporting facilities such as wedding manor, five-star hotel, modern museum group, performing arts center, international convention and exhibition center and international food street. In addition, according to the property consultant, Children's World, including 6 theme amusement areas and 33 large-scale amusement projects, will be put into trial operation by the end of 2022. The owner of Evergrande Cultural Tourism City Project can get the exclusive card of 10 for free, and enjoy the children's world.

Project construction progress chart

The proportion of project buyers: 40% are from outside the province, 30% are from Kunming and 30% are from Songming. Among them, local customers prefer large apartment, bungalow, high-rise large apartment and independence, while customers in Kunming and outside the province prefer small apartment, focusing on investment and residence.

Zhong Junyun Valley Town: The 1,000-acre residential market has just started.

Zhong Junyun Valley Town is the first project for Zhong Jun to enter Kunming. Zhongjun Yungu Town is located in Songming Yanglin Vocational Education Park, which belongs to the east of Central Yunnan New District, and the development of this area is in its infancy. The time of Phoenix Net Real Estate Project is about Thursday afternoon 15, and the time of stepping on the plate is about 30 minutes. About 10 group of on-site buyers. According to the property consultant, the number of people visiting the project every weekend is about 70~80 groups.

Project sand table diagram

The total project area is 1.284 mu, and there are * * * 10 plots. At present, the part under development is plot 6. There are 30 houses in this plot, including residential buildings, high-rise buildings and small high-rise buildings. At present, all three types of products are on sale, with an average house price of 9,000 yuan/square meter, a small high-rise building price of 8,000 yuan/square meter and a high-rise building price of 7,500 yuan/square meter. According to the introduction of the property consultant, the biggest advantage of the project lies in its good location (close to Yanglin Vocational Education Park), its own 200,000m3 commercial complex, and all the product lines are given parking spaces (foreign houses are given parking space property rights, and high-rise buildings are given parking space use rights for 20 years). The project will launch a new package around May.

Project construction progress chart

As a residential market of more than 1,000 mu, Zhongjun Yungu Town has only opened one plot at present, and the later product development cycle will be longer.

Proportion of project buyers: customers from outside the province, Kunming and prefectures each account for about 1/3. Most customers in Kunming come from the northern part of Kunming, and there is a big gap between buyers' ages.

Haochuang Banshan Yunfu: The main products are villas.

Haochuang Banshan Yunfu Project is located next to Commander Chang Songyuan, a vocational education base in Songming County, and adjacent to Yujing New City Project. There are other projects around, such as Junfasong Valley and Evergrande Sunshine Peninsula, which are all next to each other. Phoenix Real Estate arrived at the sales department on Thursday afternoon 15: 40, and 3~5 groups of customers were looking at the house. According to the property consultant, the number of visitors to the project is about 30 at ordinary times and about 70 at weekends.

Project sand table diagram

Haochuang Banshan Yunfu Project covers a total area of 270 mu with a total construction area of 3.7 million cubic meters. * * * 98 villas are planned, with high-rise 17 buildings. The slope terrain is high in the north and low in the south, and the whole project will be artificially built in the later stage. At present, it has been developed to the third phase, and the project was first opened on August 20 19. The villas and high-rise buildings in the first phase of the project have been sold out, and there are not many packages left in the second phase. The third phase will open in the near future. The high-rise area of this project is 93/10/㎡, with an average price of about 6500 yuan/㎡, and the villa127/130m2 (with gifts) with an average price of12000 ~140m2. The whole project is expected to be delivered on 202 1 1 1. Phoenix Net Real Estate saw at the scene that the first phase of the project has been capped.

Project construction progress chart

Proportion of buyers: the property consultant of this project said that the source of buyers is not very clear.

Junfasong Valley: The courtyard villa area is close to 1: 1.

Junfasong Valley Project is located in the middle section of Chang Jun Road, adjacent to Haochuang Banshan Yunfu and Evergrande Sunshine Peninsula Project. Phoenix Real Estate arrived at the sales department on Thursday afternoon 16, and 6~7 groups of customers were looking at the house. The property consultant did not introduce the number of visitors to the project.

Junfasong Valley Project covers a total area of 672 mu, with a total construction area of about 870,000 square meters. The project is developed in five phases, with 79 14 households planned, and the first phase is currently under development. According to the property consultant, the products planned for the first and second phases of the project are villas and bungalows, most of which are villas, while the products planned for the third, fourth and fifth phases are high-rise. At present, the villa of this project has not been sold, and there is only one apartment of130m2, and the estimated average price is about 10000 yuan/m2. The villa products of the project are courtyard villas, with two types: 100㎡ and 143㎡. The donated courtyard has a large area, the actual area is 100㎡, the actual area is 143㎡, and the total price of the villa is about 10 ㎡.

Project sand table diagram

According to the property consultant, it is expected that the new product will be launched in April this year. The whole sales department is in China classical garden style, and the model room is also in Chinese style. Judging from the model room of 10 1㎡ Shanxin Courtyard, it is delivered in hardcover, with sufficient lighting, square apartment and a small courtyard at the door. The only fly in the ointment is that the whole apartment is too small and the space is narrow, and the stairs on the second floor are facing the master bedroom door.

Project construction progress chart

Proportion of project buyers: the project buyer consultant did not introduce the project customers.

Evergrande Sunshine Peninsula: There are various types of products, and the house will be delivered at the end of this year.

Evergrande Sunshine Peninsula Project is located at the intersection of Maolan Avenue and Chang Jun Road in Songming County, covering an area of 6,000 mu. Phoenix Real Estate arrived at the sales department on Thursday afternoon 16, and no customers were looking at the house. According to the property consultant, the average number of visitors to the project is close to 50~60 groups/day, and there will be more on weekends.

Project sand table diagram

The first phase of the project covers an area of 1 167 mu, and the planned products include villas (double apartments and courtyards), bungalows, high-rise buildings and apartments. The products for sale are11~159m2 villas, including single-family villas and gardens. The gift area is as high as 1: 1, and the average price of the villa is 17000~ 18000 yuan/㎡. The villa is a terrace with an area of 1 18~ 148㎡, with an average price of 8,000 yuan/㎡, and delivered in hardcover. The high-rise building covers an area of 78~ 139㎡, with an average price of 6400~7000 yuan/㎡, and is delivered in hardcover. The apartment area is 48 ~ 83m2, with a total price of 200,000 yuan.

Project support diagram

As can be seen from the scene, the commercial center, conference center and children's playground supporting the project have been basically completed. In addition, according to the property consultant, the project started in March 20 18, and the first opening date was March 30, 20 19. At present, the first-phase products have all been completed, and some of them are already under renovation. It is expected to be delivered with renovation by the end of 2020; The second phase is expected to open next year, focusing on advanced products.

Proportion of project buyers: the project buyer consultant did not introduce the project customers.

Kunming Evergrande Health Valley: A Healthy Town with Mature Supporting Facilities

Kunming Evergrande Health Valley Project is located in Jialize, Songming County, covering an area of 30,000 mu. Phoenix Real Estate arrived at the sales department around Thursday afternoon 17: 30, and no customers were looking at the house. According to the property consultant, the average number of visitors to the project is quite large, and there will be more on weekends (the specific figures are not mentioned).

Real map of sales department

Evergrande Health Valley covers an area of over 30,000 mu. At present, the development part is the first phase, and the first phase covers an area of about 8000 mu. At present, there are high-rise buildings, houses, villas and apartments for sale. The high-rise building covers an area of 78~ 136㎡, with an average price of 6388 yuan/㎡ (the discounted price is about 7000 yuan/㎡). Villa area110 ~150m2, with an average price of 9500 yuan/m2, all delivered in hardcover; Villa is divided into row houses, quadrangles and single-family houses, with an average price of 1.6 million yuan/㎡, and a gift ratio as high as 1:3. It is worth mentioning that one of the few single-family villas on sale in this project is a three-story villa with American country style. The whole building adopts Canadian wood structure with independent garden, and the whole product is rare in China.

Project sand table diagram

The biggest feeling of entering the project is that the air is particularly good. According to the property consultant, they kept the original wetland park to the maximum extent, and provided the owners with a comfortable and healthy living environment on the basis of the original ecology. It is worth mentioning that the supporting facilities such as wetlands, golf courses, equestrian clubs, cinemas, hotels and gyms owned by the project have been opened for operation, and the owners can directly enjoy the rich and mature supporting facilities in the park. Moreover, as a well-known plateau sports base in China, international athletes come to carry out physical training every year, which reflects the maturity and high-end supporting facilities of Jialize.

Proportion of project buyers: According to the property consultant, the source of project customers is 50% both inside and outside the province, among which local customers buy more houses, customers from other provinces prefer to buy small-sized products, and customers from the north are more.

Summary: the development of the area is hot and the enthusiasm for buying houses is high.

As a new development area, Songming welcomes the three business segments of Evergrande Group, namely Evergrande Real Estate, Evergrande Health and Evergrande Tourism, as well as the landing of national development enterprises such as Country Garden, Junfa, Haochuang and China Merchants. The products developed in the whole region cover high-rise, houses, villas, apartments and other types. Generally speaking, products tend to be leisure, residential and partially improved. Because the regional development is in its infancy, many planned living services have not yet landed, and the housing prices in the region are temporarily at a low level, which also makes many buyers in the region. The average daily visits introduced by customers and property consultants in each sales department have far exceeded those in other regions.

As an important channel connecting Kunming, Yunnan and inland development areas of China, Songming is developing rapidly under the planning of Central Yunnan New Area. Great changes have taken place in Songming in the past two years. With the gradual implementation of various projects in this area, Songming will usher in a higher urban orientation.