Little red book, the nightmare of a girl who eats dirt.

In 20 14, Little Red Book was launched.

Little Red Book's route can really be described as a long story.

I believe that Xiaoho

Little red book, the nightmare of a girl who eats dirt.

In 20 14, Little Red Book was launched.

Little Red Book's route can really be described as a long story.

I believe that Xiaohongshu originally wanted to be a cross-border e-commerce, but he felt that he had no advantage. After all, the supply chain is not in his own hands, so he weakens the concept of goods and emphasizes the experience of goods.

At the initial stage of operation, Xiaohongshu was a representative of Xiao Xin, with high quality users, and more shared overseas shopping experience and commodity evaluation in the community.

Since 80% of the audience of Little Red Books are women, and many of them are young, energetic and high-quality customers after 1990s, the channel selection is more about beauty, personal care, travel, home and food.

Different from vulgar e-commerce websites, or WeChat merchants are irrelevant and unreliable. Xiaohongshu's fresh and refined product communication method, evaluation of scenery, full screen Bai Fumei recommended.

After 90 s and 00 s, I was the goddess among the girls who ate soil.

Xiaohongshu is taking the word-of-mouth effect, a structured choice based on big data analysis.

However, no matter how well it is realized, profitability and realization are the key, and investors are more concerned.

In 20 16, while Taobao launched Taobao live broadcast, Xiaohongshu started an e-commerce. After doing e-commerce, Xiaohongshu relies on a lot of resources accumulated by the community. After doing e-commerce for one year, Xiaohongshu's revenue reached 654.38+0 billion.

However, Xiaohongshu was fined more than 17 times and fined more than 630,000, of which more than 10 involved illegal advertisements.

In 20 18, xiaohongshu ranked first in 3 15, with as many black accounts as1380,000 and cheating notes exceeding1200,000. Xiaohongshu's complaint rate ranks first in the list of cross-border online shopping complaints on Double Eleven and Black Friday, and quality problems, false delivery and return are difficult to become the main complaints.

2065438+On July 29th, 2009, Xiaohongshu was ordered to be removed from the shelves indefinitely. In addition to Xiaomi Mall and Apple store of IOS system, brands including Huawei, OPPO, Meizu and Yijia can't download the little red book application on mobile phones.

20 19 10 14 Little Red Book is online again.

The magical realism of Little Red Book is that the screen is full of white beauty. The adult ceremony of 18 years old must start from Maserati. Skin care products must be the mystery of the sea blue. You must live in a luxury villa or a big flat building, have an independent cloakroom, Hermes and Chanel bags, and have a refined and beautiful lifestyle. ......

Watching a group of post-90s female diaosi drool, do you want to have the same force as me? Just use all kinds of Amway products that I recommend for planting grass.

The rich become rich because they have been making money from the poor.

All kinds of college students and office workers who rent houses are unhappy in the cubicle and oppressed by their bosses. Through this kind of "nipple music" entertainment, they foolishly plant grass and Amway and continue to eat soil month after month.

Girls who eat soil pay more attention to the vanity brought by goods when planting grass.

Xiaohongshu grasped the emotional satisfaction of this kind of shopping, and gradually reduced the psychological defense of the girl who eats soil through beautiful pictures, fresh notes and various beautiful descriptions. It seems that you are the best friend of the little red book blogger. Everyone sat together and talked about the products that they thought were easy to use, inadvertently showing off their wealth. You have what I have.

Slogon of Little Red Book said, "Mark my life". In fact, this is not your life, but "marking the life I want".

When this kind of grass planting becomes a matter of course, it weaves a dream world, which makes you pay for it constantly and you still enjoy it.