How to run a restaurant?

The catering business is difficult to do, and you need this marketing method to increase customer flow.

Nowadays, restaurants are difficult to do, and many bosses want to hold an activity to increase popularity. But the question is coming, how to do the activity? Afraid that the discount is not enough, customers will not come; I'm worried that the discount is too big and I'm losing money.

The epidemic is not over yet. After several months of epidemic, many restaurants have not persisted. Including some big brand chain stores, such as KFC, Xibei and Starbucks, also suffered serious losses. When the epidemic situation improved, the catering industry began a crazy promotion to increase passenger flow. For restaurant owners who are still at a loss, let's share with you how to use spike activities to increase passenger flow.

1. Why do you want to do the spike activity?

1. Increase the sales volume of products

Secondkill is a marketing tool, which uses the customer psychology of limited time and first come, first served to stimulate customers to buy. Now you can also use the linkage game of spike+coupon to promote store sales.

2. Increase the store's passenger flow

Secondkill can take advantage of low-priced products to snatch customers from other stores, which has a new effect. Customers in the catering industry are very mobile, because customers will get tired of eating only one restaurant every day, and ordinary customers will change to eat. If someone else's home has always had new dishes, or new stores have been opening, then it is unlikely that this customer will choose us again. Therefore, spike activity can also help us increase the retention of old customers, knowing that an old customer is much more valuable than a new customer.

2. how to do the spike activity well?

1. Understand the five elements of spike activity

spike time; Spike dishes; Spike inventory; Spike conditions; Seconds kill rule.

2. Understand the rhythm of spike

The rhythm of spike activity is very important. Grasping the rhythm of activity promotion can maximize the effect of spike activity. According to the effect of the first activity, you can plan the rhythm of the next activity in advance, so that each activity can know fairly well. Know what frequency of activity rhythm can motivate users, retain users and increase the number of orders.

3. Adjust the activity process through the activity data

The activity emphasizes data orientation, especially the spike activity. For example, it is necessary to pull the sales data of daily dishes to see which dish sells well, whether it can be used as a drainage dish and which dish can be used as an explosion. Familiar with the dishes through the data, we can know fairly well and achieve the effect of winning the best.

4. Always pay attention to competing products

Our own ideas are always limited, so we can refer to how the same competing products merchants do sales promotion. At the same time, compared with them, we can know our own shortcomings and advantages, such as the high price of our own dishes, but the weight is higher than theirs. Only by fostering strengths and avoiding weaknesses can the spike activity be done well.

That's the case with the breakfast fight between KFC and McDonald's. Last month, McDonald's launched the "Super Breakfast Month", which featured special items in breakfast time every day. The cheapest combination of hamburger and soybean milk only needed 6 yuan.

KFC also launched the "WOOW Breakfast Season", in which yuan, a new breakfast member, bought hamburgers or porridge.

3. How to do the spike activity?

1. Choice of goods

The choice of goods should arouse users' interest to pay attention to spike, but it should be noted that spike does not mean only providing low-priced goods, but should prompt users to buy medium and high-priced goods, otherwise the positioning of products in users' minds will be greatly reduced.

for example, if the spike product is a beverage, can it arouse the interest of customers? Spike products should belong to high-end products, such as pickled fish, boiled fish, crayfish, etc., of course, according to the operating characteristics of their own stores, here is just an example.

2. commodity settings

commodity settings are divided into price settings and specification settings.

price setting: by setting the spike price and market price of goods, customers can be attracted by using low prices, and the spike price and market price are in contrast, which stimulates the psychology of users who are greedy for small and cheap, so as to improve the satisfaction of consumers' snapping experience.

specification setting: including product name, product map, inventory, etc. The inventory setting should be determined according to the activity expectation of the day. If there are too few, there will be an instant spike, and if the time is too short, the spike promotion effect will not be achieved, and the customer experience will not be good.

then create a promotion atmosphere through the activity slogan and the activity cover map. For example, the cover picture of KFC's activities is better, with big red as the theme color, and the title is enlarged, which is more eye-catching and deeply rooted in people's hearts.

3. Activity rule settings

Activity rules should be introduced on the spike list page. For example, the introduction of KFC activity page, the activity target: new members; Activity time is 6.8-6.21. We should decide according to our own activities, and we can also add a description like "Because of the strong spike activity, each person is limited to once a day".

iv. how to execute the spike activity?

after the spike activity is formulated, the first step is to warm up first. Spike activity is a marketing tool with limited start time, so we must do a good job of preheating and counting down the activity, especially when we choose a fairly good spike product, we should publicize it two or three days in advance to increase user participation.

The publicity of spike activity can be spread through online channels, and it is relatively fast in WeChat group, friends circle and take-away platform. You can also distribute leaflets through the line and place KT boards at the entrance of the restaurant to attract customers' consultation.

through the above introduction, I feel quite troublesome. But don't worry, I recommend a tool here, which is the applet mall. The above activity settings can be completed in the applet mall, and the activity page can be directly shared to the WeChat group and friends circle for publicity.

In addition, the applet mall supports online ordering and online trading. Customers place orders through small programs, and also support take-away delivery, which is convenient and fast. Now it is relatively simple to open a small program mall. Find a third-party platform and get it done in a few minutes, such as having a store, a praise, and a micro-alliance.

The most important thing is that we can pay attention to the activity process in real time through the applet mall, such as how much inventory is left, how much order is placed, and how much sales are made. It is convenient for us to control the activity process in real time and make adjustments.

It's not easy to do an activity. Make clear the purpose of creating spike activity, grasp the process of spike activity, make adjustments in time, do the activity well and maximize the effect. This article only shares the whole process, because there are thousands of people, and each restaurant has its own style and characteristics. We should learn to be flexible, do a good job of killing seconds according to our own situation, and bring more customers to ourselves.

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