I am a student majoring in tourism management, and I want to find some authoritative 4p marketing combination cases in tourism marketing, which are more practical.

There are many 4p marketing mix cases on the website of Lv Wei Chuangjing, an authoritative tourism planning agency. You can look at them, such as the Spring City Miao Yi Grassland Sports Resort Project, Xuchang Tourism City Construction and so on.

This is what I saw on Lv Wei Chuangjing website, and I intercepted some words, hoping to help you:

Interpretation of "Jiaozuo Phenomenon"

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3. Big marketing

Tourism economy is a well-known economy, and it is also an attention economy. The higher the popularity, the more attractive it is. Jiaozuo's high-quality tourism resources, coupled with the construction of scenic spots with a lot of capital investment, the rest is to open up the market. From the beginning of tourism development, Jiaozuo carried out extraordinary comprehensive publicity and centralized bombing marketing on the tourism market, and successfully planned a series of massive publicity and promotion activities. Strong marketing has become an important reason for the rapid rise of Jiaozuo landscape.

First, reward travel agencies. At the beginning of Jiaozuo's tourism development, the marketing method adopted was to reward travel agencies. 200 1, the government also formulated the Policy of Rewarding Special Trains and Teams for Traveling to Jiaozuo from Outside the Province, which gave more scientific preferential treatment and cash subsidies to tour groups that organized and attracted tourists, greatly mobilized the enthusiasm of travel agencies and played a positive role in activating the tourism market in Jiaozuo.

Secondly, they actively participated in various international and domestic tourism fairs and promotion conferences held by the state and the province, and went to Beijing, Shanghai, Tianjin, Shanxi, Hebei, Hong Kong, Macao and surrounding cities in the province to carry out large-scale tourism promotion activities in the form of tourism promotion caravans, which expanded the influence of Jiaozuo's landscape.

Third, vigorously promote through the media. The scenic spots of Jiaozuo have been comprehensively introduced in CCTV, People's Daily, China Tourism News and other news media. And it has also been promoted in sports events and weather forecast TV programs, attracting the attention of tourists from all over the world, making Jiaozuo tourism have weekly reports and monthly news.

Fourthly, Jiaozuo started with Yuntai Mountain's application for the World Geopark, and with the help of the carrier of applying for the World Geopark, it embarked on a new way to win the world brand from the perspective of geological science popularization.

Fifth, publicize through festivals. Including the "Yuntai Mountain International Landscape Tourism Festival" from June to July every year, which has been held for five times; August-September "Yuntai Mountain Waterfall Watching Activity"; On September 9th, "Climb the Cornus Peak". A number of high-standard and large-scale publicity activities, such as the National Rock Climbing Competition, Jiaozuo Landscape International Photography Festival, Jiaozuo Hongye Festival and Yuntai Mountain Bamboo Forest Seven Sages Academic Seminar, were also held.

Sixth, in 2004, Jiaozuo successively opened special tourist trains in Wuhan, Fuzhou, Ningxia and Tangshan. In a few years, * * * introduced more than 100 tourist trains and teams, and even attracted three tourist trains a day, which greatly activated the market.

To sum up the success of "Jiaozuo Phenomenon", the perfect connection between resources and market has been realized through government-led and market operation, that is, Jiaozuo, based on the demand of tourism market, has formed a closer unity between tourism and economy, created the characteristics of tourism products, formed a tourism industrial chain, made it an industrial product, developed continuously and rapidly, and rose rapidly in a short time, becoming a new bright spot of China tourism and the vanguard of industrial system upgrading.