What problems are reflected behind the popular rural tourism?

First, serious homogeneity. When one place becomes popular, other places imitate it.

Second, management is extensive. Problems such as chaotic business formats, uneven service levels, vicious competition among merchants, chaotic price levels, poor sanitary conditions, and insufficient security facilities in major scenic spots in China are more prominent in rural tourism.

Third, the governance model is backward. The rural governance model can largely determine the success or failure of a rural tourism project. In rural tourism, some large companies use land and property leasing to operate entertainment facilities outside the city, excluding local farmers.

Fourth, market awareness needs to be improved. At present, many rural tourism projects are promoted by the government through administrative means, with single marketing methods, ignoring market construction and the cultivation of business entities.

——Source related literature from Qianzhan Industry Research Institute