Introduction of bohai university College-upgraded Major: Tourism Management Major?

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Brief Introduction of bohai university College-upgraded Specialty: Tourism Management Specialty.

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Training objectives: This major trains high-quality applied management talents who are all-round developed in morality, intelligence, physique, beauty and labor, practice socialist core values, are familiar with the basic theories and professional knowledge of modern tourism management, have international vision, management ability and innovative spirit, make good use of new technologies and new media, and are competent for the work of tourism administrative departments, tourism enterprises and institutions. This major cultivates all-round development of morality, intelligence, physique, beauty and labor, and practices the core of socialism. Familiar with the basic theory and professional knowledge of modern tourism management, with international vision, management ability and innovative spirit, make good use of new technologies and new media, and be competent for the work of tourism administrative departments, tourism enterprises and institutions. Focus on creating high-level new professional positions such as international hotel management trainees, overseas tour leaders, tourism planners, online travel service providers and research travel instructors.

Main courses: degree courses: introduction to tourism, tourism consumption behavior, tourism reception industry, tourism destination management, tourism economics, tourism regulations, tourism planning and development, introduction to hotel management, travel agency management, tourism research methods: introduction to tourism, tourism consumption behavior, tourism reception industry, tourism destination management, tourism economics, tourism regulations, tourism planning and development, introduction to hotel management, travel agency management, and tourism research methods. Tourism consumption behavior, tourism reception industry, tourism destination management, tourism economics, tourism regulations, tourism planning and development, introduction to hotel management, travel agency management, and

Featured courses: tourism e-commerce, hotel management information system, bar management and wine blending, intelligent scenic spot management system, tourism photography and short video production, tourism performing arts project planning, luxury brand appreciation.

Specialty features: bohai university has started to recruit undergraduates majoring in tourism management from 1997. In 2006, he was awarded a master's degree in tourism management, and the next year he enrolled a master's degree in tourism management. It is one of the earliest and most comprehensive institutions in Liaoning Province. The undergraduate major of tourism management was rated as the pilot major of comprehensive reform in Liaoning province in 20 13, ranked third in comprehensive evaluation of majors in Liaoning province in 20 14, and was approved as the first-class undergraduate education demonstration major in ordinary colleges and universities in Liaoning province in 20 19.

Bohai university Tourism Management Major adheres to the school-running philosophy of internationalization, informationization and integration of production and education, integrates all kinds of high-quality resources, and constructs a talent training mode jointly built by universities, enterprises and CPPCC.

Employers deeply participate in the practice of school teaching reform, fully support school simulation practice and comprehensive practice innovation, and build a first-class curriculum system integrating online and offline, virtual simulation and social practice. Employers deeply participate in the practice of school teaching reform, fully support school simulation practice and comprehensive practice innovation, and build a first-class curriculum system integrating online and offline, virtual simulation and social practice.

Adhere to the pertinence and effectiveness of educational reform research, and build a teaching system driven by three wheels: teaching practice, publication of achievements and social service.

Employment destination: graduates of this major can be competent for tourism administration departments at all levels, tourism industry associations, tourism planning and planning institutions, tourism real estate, tourism business, tourism advertising and marketing planning, tourism resorts, world heritage sites, theme parks, travel agencies, research trips and other enterprises, or continue to study for graduate students in tourism management, business administration, tourism education, cultural relics and museology, or go abroad for further study.

In recent years, the year-end employment rate of graduates majoring in tourism management has been above 90%. Many students were admitted to China Ocean University, Sichuan University, Lanzhou University, Yunnan University, Northeastern University, Liaoning University, Dongbei University of Finance and Economics, Anhui University, Anhui Normal University, Hunan Normal University, Guangxi Normal University, Liaoning Normal University and bohai university.

Graduates with excellent professional skills and comprehensive quality have been widely employed by Marriott and other international hotel chains, online travel platforms such as Flying Pig Travel, well-known vocational colleges such as Liaoning Modern Service Vocational and Technical College, and online education and training platforms such as Learning and Thinking School, and have been widely praised by the society.

Degree: Bachelor of Management.

Introduction of bohai university College-upgraded Specialty: Tourism Management Specialty has been announced. For more information, please pay attention to the page of Liaoning College-upgraded undergraduate program.

Related reading: 2023 Provincial College Entrance Examination Registration Guide

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