Traditional Culture Encyclopedia - Tourist attractions - How to write a summary of tourism activities
How to write a summary of tourism activities
How to write tourism activities? I'll answer your questions, and I'll provide some sample essays on tourism activities. Welcome to read and refer to them.
How to write a summary of tourism activities
Format of summary of tourism activities
1. Title, summary of company's tourism activities
2. Text
Beginning: overview and overall evaluation; Summarize the full text.
main body: analyze the shortcomings of achievements and sum up experiences and lessons.
conclusion: analyze the problem and make clear the direction.
3. Signature, date
Summary, that is, to conduct a comprehensive and systematic general inspection and evaluation of the tourism matters that have been done in a certain period, and to conduct a specific general analysis and general research; That is to see what achievements have been made, what shortcomings and deficiencies exist, and what experience and improvement have been made.
summary of tourism activities
1. The summary of tourism activities is mainly divided into three parts:
Part I: Introduction of activities
1. Theme of activities
2. Form of activities
3. Participants
4. Number of participants
5. Division of labor
6. Time of start and end of activities.
2. Actual results;
3. The most distinctive part of the activity (mainly referring to the form and results of the activity).
Part III: Thoughts about the activity
1. What was the most successful activity? Please list some descriptions.
2. What are the shortcomings in the activity? What adjustments should be made? Please list some descriptions.
3. Think about the problems encountered in the activity and put forward your own views.
2. Basic information.
1. The summary of tourism activities must have an overview and narrative of specific situations, some of which are simple and some are detailed. This part mainly analyzes the subjective and objective conditions, favorable and unfavorable conditions, working environment and foundation of tourism work.
2. Achievements and shortcomings. This is the center of summary. The purpose of summing up is to affirm achievements and find out shortcomings. What are the achievements, how big they are, in what ways, and how they were achieved; How many shortcomings there are, what aspects they are manifested in, what nature they are, and how they come about should be made clear.
3. Experience and lessons. Once you have done something, there will always be experience and lessons. In order to facilitate the future work, it is necessary to analyze, study, summarize and concentrate the experience and lessons of the past work, and rise to the theoretical level to understand. Future plans. According to the tasks and requirements of the future work, learn from the experience and lessons of the previous period, clarify the direction of efforts, and put forward improvement measures.
Third, write a summary of the problems that need attention
1. This is the basis of analysis and drawing lessons.
2. Be clear. Summary is written for people to see. If it is not clear, people can't read it, even if they read it, they don't know why, so the purpose of summary can't be achieved.
3. It should be tailored appropriately and the details should be appropriate. Materials are essential and phenomenal; There are important things and secondary things, and we should go to the weeds and save the essence when writing. The problems in the summary should be divided into primary and secondary, detailed, the detailed should be detailed, and the brief should be omitted.
★ Basic requirements for activity summary
1. Summary must have an overview and description of the situation, some simple and some detailed. This part mainly analyzes the subjective and objective conditions, favorable and unfavorable conditions, and the working environment and foundation.
2. Achievements and shortcomings. This is the center of summary. The purpose of summing up is to affirm achievements and find out shortcomings. What are the achievements, how big they are, in what ways, and how they were achieved; How many shortcomings there are, what aspects they are manifested in, what nature they are, and how they come about should be made clear.
3. Experience and lessons. Once you have done something, there will always be experience and lessons. In order to facilitate the future work, it is necessary to analyze, study, summarize and concentrate the experience and lessons of the past work, and rise to the theoretical level to understand.
future plans. According to the tasks and requirements in the future, learn from the experience and lessons of the previous period, make clear the direction of efforts, put forward improvement measures, etc.
★ Matters needing attention in activity summary
1. We must seek truth from facts, do not exaggerate our achievements, do not narrow our shortcomings, and do not cheat. This is the basis of analysis and drawing lessons.
2. Be clear. Summary is written for people to see. If it is not clear, people can't read it, even if they read it, they don't know why, so the purpose of summary can't be achieved.
3. It should be tailored appropriately and the details should be appropriate. Materials are essential and phenomenal; There are important things and secondary things, and we should go to the weeds and save the essence when writing. The problems in the summary should be divided into primary and secondary, detailed, the detailed should be detailed, and the brief should be omitted.
a summary of tourism activities
a wine tour in Shuijingfang? Summary of promotional activities
1. Results of the activities: The activities * * * counted as sales of tons of Shuijingfang, resulting in? Shuijingfang wine tour? Quota name.
Activity results:
The sales situation of each stage during the period is as follows: 2XX year x month x day? X month x day sales tons, resulting in 25 tourist names, 2XX year x month x day? X month x day sales tons, resulting in a tourist quota name, and then apply for additional tons of sales according to the opening of the event, resulting in a tourist quota name.
ii. total activity expenses: the write-off procedures related to the activity approval expenses are provided by our sales management department.
III. Summary of the activity process: The activity was in the peak season of liquor sales before the Spring Festival, and major liquor brands were engaged in activities. Summary of the activity process:
Various promotional activities were carried out to attract dealers to stock up. After fully understanding the information of competing products and market information, our company also applied to the factory for a purchase reward for dealers in order to increase the cohesion between dealers at all levels and Shuijingfang brand, and give back to dealers at all levels for their support in brand development for many years. After the activity began, the dealers were active in stocking goods and their sales enthusiasm was high. Compared with the sales data of the same period of last year, most of the market sales reached new heights. In view of the great success of the activity, we had to apply for additional activity fees from the factory on 2XX x x to meet the needs of market sales.
1. The promotion theme and creativity strongly promoted the target sales task. After the event, all prefectures and markets completed the estimated sales plan 1% or even higher;
2. What is the theme of the promotion? Shuijingfang wine tour? Seize the market selling point and customer demand point.
3. The choice of promotion form is correct. In view of the economic situation and consumption power of Shuijingfang dealers, Europe boutique tour is chosen decisively to meet customers' demand for excellent quality of tourism activities;
4. The arrangement of tourism activities is humanized. At present, our company has organized customers to participate in the event in batches during the period of XX-XX-XX? Shuijingfang wine tour-a tour of six European countries? The activity was a complete success. While visiting the beautiful scenery in Europe, customers greatly deepened their feelings with Shuijingfang brand, which stimulated the enthusiasm of distributors at all levels to distribute Shuijingfang products. This activity promoted the relationship between customers and customers very well.
IV. Suggestions
At present, it has become an important position for high-end liquor competition. The forms and intensity of promotional activities of liquor brands such as Guojiao 1573, Shede, Jiannanchun and Yanghe Dream Blue are constantly changing and increasing in order to win the initiative in the fierce competition. At present, the impact of competing products is increasing day by day, and the sales pressure is doubling. It is suggested that the factory increase its support for Henan's promotional activities and give more valuable guidance to our company's promotional activities in order to enhance the effectiveness of promotional activities.
I recommend it carefully.
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