Traditional Culture Encyclopedia - Tourist attractions - New ideas of tourism marketing planning
New ideas of tourism marketing planning
The competition in the modern tourism market has reached a white-hot level, and many marketing experts have put forward various new ideas of marketing and planning. But they are only suitable for public travel. However, the tourism market of a few high-end people has not been developed and a suitable tourism product has not been put forward, so a new tourism product must be put forward to develop the minority tourism market. As the saying goes, what is popular is not necessarily suitable, and what is not suitable is not necessarily needed, so it is best to find a product that suits you.
The tourism market is not monolithic, and there is no way to start. In fact, there are opportunities in the seemingly mature market, so for our tourism planners, the key is whether we can find opportunities and develop the market.
Tourism Marketing Planning of Panzhihua City, Sichuan Province
Panzhihua city tourism marketing planning is based on the ideas, strategies and themes that have been determined in the master plan. The image of tourism marketing planning takes sunshine flower city as the main element, and fully explores the extension and connotation of the two concepts of sunshine and flower city among tourists and audiences, which are embodied as two concrete carriers of flowers and fruits, but it falls to the level of health preservation in function. The key point of the marketing plan is to complete a detailed and targeted tourism marketing planning system according to the characteristics of the health care market and the consumption habits, psychological characteristics and consumption ability of the market.
In addition, the marketing stage plan and the marketing focus in different periods in Panzhihua tourism marketing planning will also determine the marketing contents of different regions, different time periods and different products according to the functional structure and product system already determined in the overall tourism planning.
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