What can we learn from the development of farmhouse eco-tourism in western developed countries?

(1) Strengthen the leading role of the government. Tourism is a wide-ranging industry, and the macro-management function of the government has a great influence on the development of farmhouse ecotourism. By studying the mature models abroad, we find that farm ecotourism abroad is based on highly developed agriculture. In order to increase income and improve living conditions, farmers actively participate in the development of farm ecotourism. Many villages have set up their own tourism enterprises to organize and guide farmers to transform their farmhouses and develop farmhouse eco-tourism. In China, due to the low degree of marketization of rural economy and farmers' lack of self-development awareness, the initial development of farmhouse eco-tourism depends largely on the guidance of the government and the support of management system; At the same time, infrastructure and tourism service facilities are relatively backward, and the government should create a good infrastructure environment for them. Moreover, with the continuous expansion of the scale of rural eco-tourism, rural eco-tourism has also experienced spatial competition. To form a regional tourism cooperation pattern, it is very important to give play to the government's support and macro-coordination ability.

(2) Developing tourism products around rural characteristics. The essential feature of farmhouse eco-tourism is the countryside. By analyzing the situation of rural tourism abroad, we can find that tourists like to go to farms that still maintain small-scale production, pursue a simple life, and like to walk in the fields and herd sheep. Many foreign villages are committed to protecting the original features of villages, repairing old farmhouses, abandoning modern agricultural production tools and restoring old manual farming, so as to better show the traditional rural atmosphere and attract tourists to experience and enjoy it. However, in China, some farm eco-tourism destinations built luxury hotels to receive tourists, and traditional buildings were gradually replaced by modern buildings, which made farm eco-tourism lose its original characteristics, but tourists could not get the pastoral life they had expected. Therefore, it is necessary to develop farmhouse eco-tourism on the basis of embodying rural characteristics in order to really attract tourists.

(3) Give full play to the advantages of regional characteristics. Only by taking the road of personalized development can farmhouse eco-tourism really enrich tourists' tourism activities. Most foreign farm eco-tourism can develop their own tourism mode according to the unique farm culture and customs of the village to satisfy the freshness and curiosity of tourists. However, due to the late start of farmhouse eco-tourism in China and the eagerness for profit and income, the development model is inevitably the same.

In recent years, China's rural areas have also begun to realize the importance of farmhouse eco-tourism characteristics. Many villages pay attention to developing unique farmers' eco-tourism and hold various rural activities, such as holding local cultural festivals. China has a vast territory and huge regional and cultural differences, which has become one of the driving forces of rural eco-tourism. Local drama, traditional handicrafts, painting, music, utensils and lifestyle are all living fossils of regional culture. Cultural festivals can be held frequently in the development of rural eco-tourism in China, which is not only conducive to expanding popularity, but also conducive to continuing local cultural traditions and protecting intangible cultural heritage and tourism resources.

(4) Pay attention to personnel training. The core of farmhouse eco-tourism competition is the competition of talents. At the beginning of the development of farmhouse eco-tourism, especially in the planning of farmhouse eco-tourism, the "outside brain" of tourism professionals is very needed to quickly guide farmhouse eco-tourism on the right track. In the process of farmhouse tourism, a large number of professional management and service personnel are needed. Self-training service personnel and tour guides will help improve service characteristics and provide more employment opportunities for local people.

In foreign countries, due to the high degree of rural development and the lack of agricultural personnel, countries have spared no effort in the cultivation of talents for farmhouse ecotourism. On the other hand, in China, due to the large rural population and the high cost of personnel training, the understanding of farmhouse eco-tourism is not comprehensive enough. Therefore, most of the personnel training of farmhouse ecotourism has not been paid enough attention, and even the training process has been ignored. Many farmers are eager to generate income through farm eco-tourism, and directly put down their farm tools to start farm eco-tourism. Neither agricultural professional knowledge nor tourism service standards can reach the qualified level, which leads to the decline of tourism quality and income. Therefore, it is necessary to strengthen the education and training of farmers and constantly improve their ability to operate tourism.