What does "analyzing the differences between golf tourism and ordinary tourism from the perspective of customer groups" mean?

1 The role of golf in promoting industrial economic development

The role of improving the investment environment

The role of promoting the tourism economy

The role of promoting the real estate industry

The radiating effect of the tertiary industry

Promote rural urbanization

Golf tourism refers to golf enthusiasts leaving the city (country) where they live ), go to golf courses in foreign places (foreign countries) to play golf, vacation, attend meetings, make friends... In our country, it is a brand new and developing tourism variety. To sum up the analysis, there should be five forms of expression:

3.2 The motivations and forms of golf tourism

Form 1: Golf scenic tour

Adjacent to natural scenic spots The golf courses built are ingeniously integrated with the scenic spots, which is a characteristic of many golf courses. The Jade Dragon Snow Mountain Golf Club in Yunnan is picturesque, surrounded by snow-capped mountains and close to Lijiang. It is more than 4,000 meters above sea level. It is a golf club where heroes from all walks of life show off their heroic spirit in flying arcs over the snow-capped mountains. The "Huangshan" golf course has pines and cypresses in the sky and green grass like cotton. When you hear its name, it seems like the fairway is passing through the clouds and the silver ball is lingering in the fog. "Guilin Golf Club" is famous all over the world for its beautiful mountains and rivers and its elegant golf swing. The golf course is built according to the scenery beside Yalong Bay, Yangzong Seaside and at the foot of Mount Tai. Golfers can fully enjoy the joy of golf while enjoying the beautiful rivers and mountains of China.

Form 2: Golf North-South Tour

Golf tourism has obvious seasonal characteristics, which is mainly determined by the requirements of golf playing conditions and climatic factors. In the cold winter months, golf enthusiasts from the north often fly to golf courses in the south during holidays and weekends to play golf, take vacations, and enjoy the warm sunshine of the south. Similarly, in the summer when the sun is blazing and the heat is unbearable, golfers from the south travel north together. Golf clubs in Dalian, Qingdao and Weihai are often very busy, and half of the visitors are "guests" from the south. The effective complementation and sharing of this kind of resources have formed a development pattern in which golf tourism echoes from the north to the south and works hand in hand to advance.

Form Three: Golf Adventure

Everyone has long known the beauty of the golf course. There are no identical leaves in the world, and there are no identical golf courses in the world. Courses in different countries, different regions, different natural conditions, and different designs have different styles, different personalities, and different charms. Some courses are famous for their beauty, while others are famous for their wonder. The distinctive courses have aroused the interest and curiosity of countless golf "obsessives" and aroused their desire to fight and win. In traditional tourism, tourists are usually shocked and impressed by various magnificent landscapes, while golfers' golf trip is to conquer each golf course.

Form 4: International golf tourism

International golf tourism is a highlight of world golf’s promotion of tourism development. Fans from all over the world fly from east to west, north and south, to play ball, have fun and vacation, and experience exotic customs. Most courses in my country's coastal areas and Yunnan and other places are the first choice for some overseas golf tourists. Golf enthusiasts from Japan, South Korea, Hong Kong, Macau, Taiwan and other countries and regions are important import countries and regions for international golf tourism in my country. Shenzhen Golf Club Co., Ltd. alone receives about 50,000 golfers from Japan, South Korea, Hong Kong, Macao and Taiwan every year. At the same time, domestic golfers often go to Southeast Asian countries such as Thailand and Singapore to show off their skills and live their lives.

Form 5: Golf business tour

Golf business tour verifies the cultural characteristics of communication and exchange in golf and is an important part of business tourism. The golf course is a place for many business people to communicate, make friends, and socialize. It is also an information interaction platform. They are more interested in walking between the courts, playing ball, talking about business, traveling and making friends, and often complete business negotiations "unknowingly". Some people jokingly say that the fairway is the bridge of communication and the green is the venue for signing contracts. Another characteristic of business travel is that various forums and meetings are often held in stadiums. The sunshine, green grass, and air make the participants energetic, double their efficiency, and there will definitely be no "meeting sleepiness syndrome."

3.3 The social role of golf tourism

The golf tour allows players to appreciate the unique golf course scenery, enjoy the joy of leisure and vacation, and experience the joy of conquering The pleasure of playing different courses increases the understanding of local customs and customs, and promotes cooperation with business partners. For players, golf tourism is a way of living and working that integrates leisure, sports, vacation, and business. But for tourist destinations, the significance and role of developing golf tourism goes far beyond that.

Function 1: "Additive" to economic development

Golf tourism has increased the income of local golf clubs, the business of hotels and hotels is booming, and the occupancy rate of flights has increased. The government's tax revenue has increased, etc., which has a very obvious promotion effect on the tertiary industry.

Mr. Luo Mingyi, director of the Yunnan Provincial Tourism Bureau, has made this statistics: there are nearly 50,000 non-local golf tourists in Yunnan every year, and the consumption of one golf tourist is equivalent to the total consumption of 3 to 4 tourism consumers who come to Yunnan. It is a tourism activity with extremely high added value. According to a survey by Yunnan Kunming Hongyang Golf Co., Ltd.: the average stay time of golf tourists in Kunming is 3 to 4 days, of which air transportation, communication, catering, accommodation and entertainment expenses account for more than 50% of the entire tourism consumption composition. There is a golf club in South Africa built on an extinct volcano crater. Golf enthusiasts from all over the world go there to hunt for adventure. It not only creates a sensation, but also drives the rapid development of the local tourism and service industries.

Function 2: A "booster" for attracting investment

Most of the golf enthusiasts who travel and play golf as a recreational activity are generally more successful people in the business world. They usually pay attention to the market, seek cooperation, and pay attention to business opportunities during their business activities and golf vacations in various countries and places. In the five years since it has been officially open, Yunnan Spring City Lakeside Golf Resort has received tens of thousands of business celebrities. Some of them came to Kunming to inspect the investment environment, and some came to travel and play in the name of the "course". After discovering the After receiving investment opportunities, we came to negotiate projects again. The stadium was like a business platform. An official from the Kunming Tourism Bureau said that the Spring City Lakeside Golf Club is the most beautiful "hydrangea" in Yunnan for attracting investment. Chang'an Golf Club in Dongguan, Guangdong has gathered a large number of businessmen from Taiwan, Hong Kong, Macao, Japan and South Korea. Chang'an Town is not only praised as an "investment paradise" by foreign players, but also won the honor of "Top 100 Investment Environments in Chinese Townships" title.

Function 3: A "speaker" for image enhancement

A golf course with first-class quality or distinctive features is a "picture" of a place. There are many examples of using football clubs to build a city's image and enhance its popularity. Dubai, the Pearl of the Desert, is one example of how golf courses can enhance the popularity of a city. Before Dubai's oil "black gold" was exploited in the 1960s, Dubai was just an ordinary small city in the desert of the Middle East. Since then, Dubai has become rich due to oil, risen due to logistics, and famous for golf. As a golf pioneer in the Middle East, Dubai has famous golf clubs such as "Dubai Creek Golf & Yacht Club" and "Emimtes Golf Club". "Dubai Creek Golf Club" is known as the temple of desert courses. The 1999 and 2000 Dubai World Golf Championships were held there. Shenzhen's Guanlan Town, which is famous all over the world, owes its name and reputation to the fact that the world's largest Mission Hills Golf Club is located there.

Fourth role: "Catalyst" for concept change

In China, some of today's golf enthusiasts were once "the seats are always full of guests and the bottles of wine are not empty". Beverage lovers; some were once great players on the chess and card game who "played mahjong in the dark and refused to admit defeat". Since then, they have become obsessed with golf. It is like a spring breeze turning into rain, and they have an epiphany about life. They have given up their "bad habits" one by one and devoted themselves wholeheartedly. Get into the golf craze. Some people say that this is a change in life concepts and life interests, an improvement in personal quality, and a sublimation of spiritual realm. Not only that, golf can also infect ordinary people who have never participated in sports and enhance their pride. No? An author in Kunming once described it this way: "Although most ordinary people in Kunming have not yet had the opportunity to see the golf course by Chuncheng Lake, the story about Chuncheng Lake is widely circulated: 'A dignitary in a certain country's political circle will go to the golf course as soon as he gets off the plane. He went straight to the Chuncheng Lakeside Golf Course; the president of a certain Western Coke Company took a special plane to Kunming just to play a round of golf at Yangzong Beach; the first American to fly into space in a spacecraft traveled thousands of miles with his wife He came from afar, and even though he didn't play golf, the sight of the beautiful scenery here was enough to make him want to come back...'. These legends added an unprecedented sense of pride to the people of Kunming: it turned out that golf actually existed. Such a great charm, it turns out that the hometown where our ancestors have lived here for generations has such a strong attraction.

Therefore, unconsciously, a competitive spirit and desire for development of self-respect and self-improvement emerged spontaneously."