Big event about tourism in 2009?

Editor's note: The tourism industry in 2009 is advancing through continuous exploration. The anxious game between policy and market, natural disasters and man-made disasters follow, and those events that are doomed to be forgotten by history have quietly affected the development of tourism in China in 2009, or stopped her, or changed her direction, or urged her to move forward. Every tourist in China feels the same way.

However, from the long-term perspective of China tourism, the impact of each event can not hinder the overall upward trend of the industry. Although 2009 has become a memory, there are too many things worth pondering and remembering ... Title: World War II Financial Crisis: ★★★★★★★ ★ Introduction: Affected by the aftermath of last year's financial crisis, despite the heavy pressure, this year's tourism industry still presents a beaming face against the market. First of all, domestic tourism and tourism in the province are victorious, and many tourism enterprises have demonstrated that travel agencies have successively developed various tourism products by implementing the national tourism and leisure plan. In addition, airlines and travel agencies joined hands to fight the financial crisis. The increase of trips in chartered flight and the frequent appearance of travel agencies in chartered flight are one of the actions to seize the market under the background of economic depression. The issuance of tourist vouchers has also promoted the recovery of tourism. Comments: When the national tourism industry was suppressed by the financial crisis and panting dramas were staged one after another, both the government and major travel agencies, airlines and hotels struggled for "opportunities" in the "crisis". Perhaps the most profitable thing is the tourists themselves. When the economy is depressed, they choose to travel and desperately look for a number, in fact, they are giving themselves a chance to slow down. Under the financial crisis, new hotspot travel agencies expand rural tourists. The financial crisis has affected the aviation industry, and Boeing's orders have fallen sharply. Travel vouchers: an expedient measure squeezed out by the financial crisis? Pk Wars between Economy Hotels and Star Hotels under the Financial Crisis Title: The Case of Carrying Boxes: Introduction: In 2008, GreenTree Inn launched the reward activity of "giving back 80 million yuan to its members". This activity was opposed by Ctrip, which "went offline" all its cooperative Greentree Inn on June 65438+1October 65438+June 6 this year. On February 27th, Greentree Inn held a press conference to criticize Ctrip. Then, GreenTree Inn sued Ctrip in the relevant court in Shanghai on the grounds of infringement of goodwill, and Ctrip actively responded. Until June+February, 5438, GreenTree Inn Hotel Management Group received a civil judgment from Shanghai No.1 Intermediate People's Court, and refused to support GreenTree Inn's claim against Ctrip for infringement of reputation. Comments: The "portable case" triggered the first public contradiction between hotel suppliers and channel providers in the industry. Dai Bin, vice president of China Tourism Research Institute, once pointed out that Ctrip, as a channel provider, has actually formed a relative monopoly. Therefore, he hopes that more dealers can further grow and provide more choices for suppliers and growth enterprises; And hope that the scale of operators can continue to grow. This is also the same view of many people in the industry. Why did Ctrip cut off Greentree Inn? Greentree Inn alleged Ctrip. Com "collect huge commission = protection fee"? Greentree Inn: Many hotels do well without Ctrip. Greentree Inn: Ctrip's commission is too high, which makes the hotel unable to provide profits to its guests. Title: The Battle of Influenza A: Introduction: In March, Influenza A (H 1N 1) occurred and spread rapidly around the world. On June 1 1, WHO announced that the early warning level of influenza A (H 1N 1) was raised to level 6, and the world entered the epidemic stage. At the beginning of May this year, domestic tourism was also overshadowed by influenza A1N1. A wave of unrest, another wave. With the arrival of the high incidence of cold air influenza, the second wave of influenza A is likely to break out again. Comments: When a sudden epidemic comes, it is most urgent for the tourism industry to overcome difficulties and eliminate panic. While the government and the tourism industry pay close attention to it, in addition to doing enough prevention and control work, they are also trying to eliminate the worries of tourists. Although the second wave of influenza A (H 1N 1) has not caused obvious adverse effects on the tourism industry, some experts have warned that it should not be taken lightly, because once a tour group is infected with influenza A (H 1N 1), it will cause heavy psychological pressure on other tour groups and those who plan to travel, which is likely to trigger a wave of group withdrawal again. A stream affects outbound travel, and domestic long-distance travel has become a shrinking choice for students to travel abroad. Travel agencies reinforce H1N1 to prevent it from being affected by H1N1. Both the number of inbound tourists and the total consumption of tourists in Macao fell. A stream caused trouble. The market has shrunk. Title: About China Eastern Airlines. Introduction: According to Liu Shaoyong, chairman of China Eastern Airlines Co., Ltd., informatization is the highest form of airline operation. "If airlines can't get information, they will always be passive migrant workers. Now airlines are working for Ctrip and E Long. " When this statement came out, Fan Min, CEO of Ctrip.com, said that he would meet with Liu Shaoyong. The vigorous "part-time job theory" incident began. Comments: The proposal of China Eastern Airlines' working theory has pushed the dispute between direct selling and distribution of air tickets to a more intense height. From Liu Shaoyong's work speech to June 24th, 2009, the cooperation between China Eastern Airlines and Alibaba finally settled. Where will the story go? The sequel is worth looking forward to! Airlines are all working for Ctrip. Liu Shaoyong wants to see Ma Yun and Liu Shaoyong shake hands with Ma Yun. What will happen to Ctrip? Ctrip Fan Min can't sit still: I want to talk to Liu Shaoyong! Liu Shaoyong shakes hands with Jack Ma, and the future air ticket market will be divided into three parts? Title: "East Star Falling" Heat: ★★★★★ Introduction: In March 2009, East Star Airlines was forced to stop flying; In June 2009, East Star Airlines submitted an application for bankruptcy reorganization to the court; In August 2009, Wuhan Intermediate People's Court announced the bankruptcy liquidation of East Star, becoming the first bankrupt airline in China. This airline with a glorious past has finished its life in just four years. Gorgeous appearance, lonely turn, the fall of East Star Airlines, let the aviation industry in 2009 fall into deep thinking again ... Comments: Reflections on the administrative intervention caused by the collapse of East Star. At the same time, three months after the bankruptcy of East Star, China International Airlines took the aviation equipment and other assets of East Star Airlines at a price of 2310.2 million yuan. Coupled with some planes and staff received before, Air China almost wiped out East Star Airlines and entered the sky of Wuhan without bloodshed. However, China Southern Airlines and China Eastern Airlines have carved up more than 60% of the customers. How did Air China catch up? The bankruptcy of East Star Airlines: Why do private airlines dare to "kidnap" local governments? Behind the bankruptcy liquidation of East Star Airlines is the emergency landing of East Star Airlines. Is the defeat of "Call Transfer" private aviation madman Lan Shili a conspiracy or a rescue? Title: The popularity of the new version: ★★★★★★ Introduction: On June 65438+1October 2/KLOC-0, 2009, the 47th executive meeting in the State Council passed the new version of the Travel Agency Regulations. On February 26th, the new version of the Travel Agency Regulations was published in full, and the old version of the Travel Agency Regulations was greatly revised. Among them, the most interesting thing is to lower the threshold for the establishment and investment of travel agencies and increase the punishment for illegal travel agencies and tour guides. Comments: The new version of Travel Agency Regulations is the first formal revision since the implementation of the old version of 1996, which can largely curb the chaos, price competition and rough service of the travel agency industry at this stage. After several months of implementation, the industry tends to be standardized and develops in the expected direction. With the official implementation of the Travel Agency Regulations, tourists' travel consumption will be more transparent. The new changes in the Travel Agency Regulations have made tour guides cautious and afraid of "touching the thunder". The Travel Agency Regulations will be implemented soon, and travel agencies will be launched. The new Travel Agency Regulations will expose travel agencies to litigation risks. Topic: Tongcheng B2B2C model. Com was born. Description of the film: At the Tourism Network Marketing Summit held in June 2009 in Suzhou, Wu Zhixiang once again mentioned B2B2C on the seven platforms of the same journey from 5438 to February 2009, which is a brand-new mode different from Ctrip and where to go. It is a brand-new model bred by the combination of Ctrip's service and where to go. Comments: Ctrip has excellent services, but the cost of excellent services needs to be paid by upstream suppliers, and the contradiction with suppliers is getting worse; Where to go can provide low-cost product search for tourists, but without its own products, it is impossible to guarantee services for tourists. B2B2C mode in Tongcheng. Qunar.com, which was born, combined the advantages of Ctrip and Qunar.com and made up for its shortcomings. The emergence of this model will have a far-reaching impact on the development of online travel booking. Who can really win the debate on the tourism e-commerce model in China, China? Detailed explanation of "soft rib" of domestic online travel enterprises. B2B2C, the e-commerce layout decision model, has finally become a masterpiece. Title: Farewell to "12 Check-out" Heat: ★★★★★★★ Introduction: China Tourist Hotel Association in 2009. In August, 2008, the revised "China Tourist Hotel Industry Code" deleted the provision that "12 check out, half-day room rate will be charged if it exceeds 12, and 1 day room rate will be charged if it exceeds 18". Instead, "the hotel should clearly indicate the settlement method of room price and accommodation time in a prominent position in the lobby, or confirm that the above information has been informed to the guests in an appropriate way." As soon as the standards came out, hotels in various cities responded one after another. Comments: Check-out at 0: 00/2 o'clock in the hotel industry is an "international practice" that has been implemented internationally for many years, which has always caused many disputes. After the publication of "China Tourist Hotel Industry Standard", tourists have expressed that it is "very humanized". Lawyers also expressed their solidarity, saying that the hotel insisted on 12 check-out, and consumers could refuse to pay; Hotel practitioners say that hotels will be in a weak position rationally if they insist on the original "12 check-out" without reaching an agreement with their guests. At this point, 12 check-out dispute has come to an end. /kloc-check out at 0/2: 00, which is an international practice. 12 check out: it is better to modify the rules than to improve the regulations. 12 check out: can the old hotel rules stop here? Don't defend the check-out policy of the hotel 12. Title: the storm of price increase in scenic spots. Caption: On the eve of the National Day in 2009, when the longest golden week in history is coming, the "no-increase order" in the scenic spot has just expired. In the previous stage, major scenic spots in China participated in coupon distribution and discount activities to attract tourists, but raised the banner of price increase one after another, causing strong opposition from tourists. Comments: The seemingly irreconcilable contradiction, after protests from various voices, is that the General Office of the State Council issued an opinion on accelerating the development of tourism, and explicitly proposed that the adjustment of scenic spot ticket prices should be announced six months in advance. Many scenic spots raise ticket prices, and the price increase of scenic spots is on the rise. Be alert to the non-market factors behind the price increase in scenic spots: follow the trend or blackmail? Reflection on the scenic spot of foreign ticket price increase Title: Longest Golden Week in History: ★★★★★ ★ Introduction: When the Mid-Autumn Festival meets the 60th anniversary of National Day, the longest Golden Week in history is born. The eight-day holiday brings not only the growth of income data, but also the overall prosperity of the tourism market. This golden week tourism presents a situation in which the three major markets are prosperous at the same time. Domestic tourism is the biggest highlight. Both long-distance and short-distance tourism and urban and rural tourism are in full swing, and the market is booming, which has become the most prosperous period of the tourism market since 2008. Due to the long holidays, the choice of arranging travel is expanded, the tourism supply and guarantee are more flexible, and the overall market is prosperous, prosperous and orderly. Comments: This should be the most sought-after "movie". The "longest golden week" released people's long-term accumulated tourism demand. In the context of the economic crisis and the continuous impact of influenza A on tourism, the popularity of the Golden Week is like a shot in the arm, which has injected new vitality into the tourism industry. Tourism in the Eleventh Golden Week is expected to "blowout". The tourist economy railway will be on fire in the Eleventh Golden Week. During the Golden Week, there will be many bright spots in cargo transportation. Travel agencies bet on the Eleventh Golden Week. Title: "Landing on NYSE in 7 days" Heat: ★★★★★★ Introduction:165438+1October 2. The prospectus was formally submitted and listed on the NYSE on1October 20th 165438+. It only took 18 days for the 7-day hotel listing. From Home Inns landing on NASDAQ, Jinjiang Inn returning to A shares and 7-day hotel chain listing on NYSE, the development of budget hotels has developed from the initial simple replication stage to the capital integration stage. Comments: Seven days after landing on NYSE, budget hotels "queued for listing", indicating that the development of budget hotels has entered the stage of market integration and market innovation, and the market will strengthen the test of hotel brands. The overall development shows the characteristics of "the stronger the strong, the weaker the weak". At the same time, some insiders suggest that the listing of budget hotels should be based on rational development. It's like a long-distance race. Don't worry until the sprint stage. 7-day hotel chain NYSE listing market upgrade speeds up budget hotel segmentation 7-day hotel chain NYSE financing 1 1 100 million US dollars Zhao Huanyan: optimistic about the development prospects of 7-day hotel chain after going to the United States for financing Zheng Nanyan responds to the financial pressure query: 7-day hotel chain debt expansion Title: "Opinions on Accelerating Tourism Development" Heat: ★★★★★★★ Film Description: 65438+ in 2009. On February 1, the State Council issued "Opinions on Accelerating the Development of Tourism", which promoted the tourism industry to the height of a strategic pillar industry for the first time, provided new ideas for future tourism economic work, and made an all-round strategic plan for the future development of tourism. Comments: The Opinions on Accelerating the Development of Tourism not only promotes the tourism industry to the height of a strategic pillar industry, but also provides various preferential measures for the development of tourism, which will provide a strong backing and powerful impetus for the development of tourism. The Opinions on Accelerating Tourism Development puts forward the goal of tourism development. Interpretation of "Opinions on Accelerating Tourism Development"