I study tourism psychology. An essay of 1000 to 1500 words.

As students majoring in hotel management, we studied a course that is very important to us in the first semester of our sophomore year - "Tourism Psychology". Through the teacher's explanation, we have a certain understanding of this course.

Tourism psychology is the science that studies human behavior patterns in tourism activities, mainly including tourism consumption behavior, tourism service behavior and tourism consumption psychological tendencies

Learning tourism psychology is helpful It is to scientifically and rationally arrange tourist facilities and develop tourist resources, understand tourist psychology, better attract tourists, promote the development of tourism, and increase the income of travel agencies. It helps the tourism industry to develop targeted services and improve the service quality of the tourism industry. Every tourist has his own worldview and values. Their background, education, cultural quality, ideas and requirements are different, and we must understand these, Try to satisfy every tourist as much as possible. According to the collectivized psychological characteristics of the Chinese people, if we encounter an accident during the tour and change the itinerary, we must get the consent of the majority of people, so that others will have no objections. If we encounter complaints, we must also keep a cool head. Tourist complaints are asking for respect, venting, and compensation. We can handle people's different complaint requirements based on these. It is helpful to the operation and management level of tourism enterprises. Understanding the psychology of employees and grasping their needs can make employees work harder, which is conducive to the development of enterprises and enhances their competitiveness. It helps to build a high-quality workforce so that employees are balanced and willing to serve tourists.

Tourist psychology is still the focus of tourism psychology research, because tourists are the main body of tourism activities, and the development of the tourism industry is in the hands of tourists. Only by studying the behavioral rules of tourists can we have a purpose Only by making detailed plans and understanding and predicting tourist behavior can we find the main direction of tourism development. In addition, it is worth noting that the types of tourists are also different. Due to their different travel needs and purposes, their choices in tourism activities are also different: some people pay attention to strange mountains and rivers, while others pay attention to cultural monuments; Some people like travel projects with a high safety factor; some people like travel projects with high adventure. The choice of tourist spots alone can reflect the personal psychological thoughts of many tourists. Therefore, only by thoroughly understanding tourism psychology can we firmly grasp the key to the problem, integrate the psychology of many tourists, and make an almost perfect plan. Perhaps can solve the problem.

Furthermore, learn specialized courses to understand tourists’ motivations for traveling and how to stimulate them. Tourists' attitude, personality, and emotions, etc., must be understood effectively and in a timely manner in order to organize a relatively reasonable and safe travel group. These are things that I feel it is necessary to learn. This requires not only our theoretical knowledge, but also our understanding in practice.

In summary, by studying this course, we can better understand the needs and motivations of tourists, provide them with corresponding services and provide them with appropriate services based on their needs and motivations. Travel routes. Tourism marketing can be better carried out: We must treat the best ones patiently and seriously, and introduce them in detail as much as possible, so that they can feel that we are fully serving them. For those who are satisfied, our more important thing is emotional service and impressing them with our sincerity. For middlemen, we need to distinguish the different roles they play in different periods and serve them flexibly and pragmatically.