Reverse marketing of reverse marketing-effects

The reason why reverse marketing can often work in the market is that in a business context where brand appeals are homogeneous, its uniqueness and exclusivity are more likely to attract people's attention. , thus forming a thrilling communication effect. Moreover, the behavior of "the brand can say no" has a strong suggestive effect, and its resolute "not conforming to the trend" attitude can tease the most sensitive emotions hidden in consumers' hearts. Obviously, reverse marketing isn’t perfect either. First of all, due to its rather fierce opposition, it can easily lead to collective betrayal by competitors. However, precisely because of its fierce communication appeal and accurate grasp of consumers' attention and emotions, it is easier to quickly enter the existing competitive market and achieve brand insertion. This goes to show that any effective marketing communication is a double-edged sword. When brands implement this communication method, they need not only forward-looking insights, but also preparations and measures to deal with complex competitive situations. From our observation, the use of reverse marketing is more efficient in the launch of some new products, but the reverse marketing model is also easy for competitors to follow up, resulting in eventual failure. Therefore, reverse marketing that leverages consumers' attention based on product features has its own "shelf life" or "freshness period."