What is the current situation of tourism e-commerce industry?

According to Foresight Industry Research Institute's "20 16-202 1 China Tourism E-commerce Market Demand Forecast and Investment Risk Analysis Report", tourism E-commerce is booming all over the world. In the next five years, the main tourist destinations in the world will be about 1/4.

Our tourism products will be ordered through the internet. From 65438 to 0998, tourism enterprises accounted for 18% of the total online transactions in the world, and will be the first in the field of global electronic transactions by 2002 [1]. In 2002, the global sales of tourism e-commerce exceeded $63 billion, accounting for more than 20% of the total global e-commerce. It is estimated that by 20 10, the global online travel transaction volume will exceed.

654.38+02.5 billion dollars. Global tourism e-commerce will grow at a rate of more than 350% for five consecutive years [2].

The experience of tourism development in developed countries shows that after the per capita GDP reaches $65,438+$0,000, the era of mass tourism is coming, and the demand of the tourism market will also change. Per capita GDP of China in 2003

It has exceeded $ 1000. There are 5,000 travel websites in China.

1, advantages

(1) Reduce the operating costs of tourism enterprises. E-commerce saves 1 1.6 1% of expenses and 9.34% of time compared with traditional transaction methods, which means that tourism e-commerce can reduce the transaction cost of tourism enterprises; In addition, because the network is not limited by time and space, the information dissemination cost and market intermediary cost of tourism enterprises are also reduced.

(2) Enhance the international competitiveness of tourism. After China's entry into WTO, foreign travel agencies have entered the travel agency market in China. With the maturity of e-commerce model, travel agencies in China will face fierce competition. Only by applying e-commerce and adapting to the new way of international tourism demand can we transform resource advantages into product advantages and market advantages, and then improve the international competitiveness of tourism.

2. Disadvantages

At present, because the development of tourism e-commerce in China is still in the primary stage, many application factors are still not perfect. For example, in terms of environmental factors, although the Internet penetration rate has increased rapidly in recent years, because most users are teenagers with no or low payment ability, there are few effective customers of tourism e-commerce and the environment is not perfect; In terms of legal factors, although the state has promulgated the statutory regulations on tourism management, there are no clear provisions on how to manage tourism e-commerce and the measures to solve disputes in online transactions, and the legal system is not perfect; In terms of security, because the security problem of online payment matching with tourism e-commerce has not been solved, users are unwilling to pay online, and the low cost and convenience of e-commerce are not reflected.