Tourism object culture

The sum of values, behavioral patterns, material achievements, and social relationships formed in the process of human beings transforming nature and cultivating themselves through tourism activities. The relationship between culture and tourism is very close. As an excellent tourist city in Dalian, tourism culture construction is particularly important. On the one hand, it requires the tourism industry to pay attention to cultural construction, and on the other hand, it requires the cultural industry to be more closely integrated with the tourism industry, so that the tourism culture construction It will become an important part of the cultural construction of "Dalian" and promote the implementation of Dalian's "grand tourism" strategy. The subjects of tourism culture are tourists and tourism operators, and the objects are developed tourism resources and tourism environment. Tourism culture includes tourism consumer culture, tourism products, tourism corporate culture, tourism commodities, and tourism literary and artistic works.

Tourism culture is based on the long history and culture of the Chinese nation. Traditional Chinese landscape culture, architectural culture, religious culture, food culture, folk culture, etc. are important components of it. Through the construction and development of tourism culture, these excellent cultures of the Chinese nation can be promoted and carried forward. One of the signs of social progress is the progress of culture, that is, the development of culture will promote social progress. Practice has proved that the development of any industry is inseparable from the support of culture, and the strengthening of tourism cultural construction will definitely promote the development of tourism. The construction of tourism culture is inseparable from the tourism activities of tourism managers, operators and tourists, and is also inseparable from the cultural construction of local civil society. The construction of tourism culture as a tourist reception place should also be included in the local social and cultural construction system. Through the construction of tourism culture, we will create a high-quality cultural environment in tourist reception areas.

Many industries are exploring ways to achieve sustainable development based on the characteristics of their respective industries, which of course includes tourism. So, how can the tourism industry achieve its sustainable development? What does the construction of tourism culture have to do with the sustainable development of Dalian's tourism industry? First of all, the development of science and technology and the improvement of awareness are themselves a kind of cultural progress. In order for Dalian's tourism industry to achieve sustainable development, strengthen the protection of tourism resources, and give full play to its tourism functions, it must develop the cultural value of tourism and achieve coordinated development of the economy, society, and ecological environment. Secondly, as a tourism resource, it can meet people's material and spiritual cultural needs, create tourism value, and generate economic benefits. With the development of society, people's demand for culture in tourism activities is increasing. The purpose of people's travel is mainly spiritual and cultural, which requires culturally rich tourism products and tourism environment. The tourism industry without cultural support has no vitality. Paying attention to the cultural development of natural tourism resources and the development of humanistic tourism resources are important directions for the development of tourism resources in Dalian. Third, the tourism industry, like other industries, needs creation and development, as well as management. Therefore, concepts such as "idea", "humanistic care" and "corporate culture" have penetrated into the development of the tourism industry. The management of tourism requires the creation of culture. , industry insiders have long clearly realized that without cultural intervention, it is impossible to achieve innovation and sustainable development in the tourism industry.

Although Dalian’s tourism culture construction has made some progress, there are still some problems that should be paid great attention to: 1. Emphasis on the development of natural tourism resources and neglect of the development of humanistic tourism resources; 2. In the development of natural tourism resources There is a phenomenon of emphasis on material development and light on cultural development; 3. Lack of regional characteristics and traditional characteristics in humanistic tourism development; 4. The cultural construction of tourism enterprises has not kept pace with the development of Dalian's tourism industry.

To this end, the following suggestions are put forward: 1. It must comply with the overall development strategy of "Dalian" and the strategic requirements of tourism industry development. It is necessary to carry out reasonable planning and scientific development in accordance with the requirements of the laws of cultural and tourism development to avoid low-level construction and repeated construction. Tourism projects under planning and to be developed must fully reflect the overall strategic needs of "Dalian" and the concept of modern civilization.

2. Strengthen cultural development in the development of natural tourism resources. Dalian is a seaside tourism city with the ocean as its biggest feature. However, Dalian not only has the sea, but also has mountain freshwater tourism resources, as well as biological and meteorological tourism resources. These have not been fully developed, especially cultural development. What are the characteristics of the sea in Dalian? How to create Dalian’s marine culture? What’s so beautiful about the sunrise in Bingyu Valley? What would it be like to stand on the top of Dahei Mountain and watch the sunrise over the Yellow Sea? The old locust tree in Hongdong, Shanxi, has become a holy place for people to find their roots and worship their ancestors. It has been passed down from generation to generation. How many cities across the country have an indissoluble bond with the locust culture? What do you think of Dalian as the Oriental Locust City? Should we consider weaving 11 species of Sophora japonica into an "Oriental Sophora japonica garden"? As for Sophora japonica culture and Sophora japonica products, there are more topics. This should be a tourism brand with cultural taste that we have created. Locals, travel local is another loud slogan in the tourism industry in recent years. Improving Dalian people’s tourism awareness and cultivating Dalian people’s travel habits is a kind of cultural construction in itself. How does Dalian enable locals to travel locally? One of the important aspects is to accelerate the development of sightseeing agriculture and ecological tourism. Dalian has rich agricultural tourism resources and eco-tourism resources, which need to be well utilized.

3. In the development of humanistic tourism resources, regional cultural characteristics must be highlighted and cannot be "implanted".

In the Northeast region, Dalian has relatively rich cultural tourism resources, including ancient human ruins, modern Japanese and Russian colonial rule ruins, modern urban architectural styles, religious culture, folk festivals and other resources with Dalian's regional characteristics. Among them Some have been developed to a certain extent, such as some modern historical sites in Lushunkou District, while others have not been effectively developed, such as the folk culture and religious culture in Dalian, which need in-depth development. Due to its special geographical location, Dalian's seafood is unique in the world, and the development of a food culture featuring seafood should be strengthened.

4. Create a number of highly attractive cultural projects in the "Romantic City". For example, Jinshitan will be built into a cultural display, regional service, and leisure center, and focus will be placed on the construction of large-scale tourism and cultural projects such as Jinshitan theme park, country club, and art school; Lushun will be built into a university town and a historical and cultural tourism functional area. Build Xinghai Bay into a large-scale comprehensive cultural exhibition and entertainment center. Add cultural "packages" to improve Dalian's tourism quality.

5. Strengthen the construction of tourism environment. Improve the cultural quality of citizens as an excellent tourist city, strengthen the cultural construction of tourism enterprises, establish a good image of a tourist city as a "Pearl of the North" and "Romantic City", and attract more tourists. Increase humanistic care and create a good tourism social and cultural environment. For example, cultural tourism service facilities such as cultural newsstands, commercial kiosks, telephone booths, cold drink kiosks, travel guides, and travel information systems will be added.

6. Strengthen the integration of traditional cultural and artistic programs with tourism activities. Dalian has many unique cultural and artistic groups that are famous at home and abroad. These cultural and artistic groups are currently facing institutional reform and reorganization. We should take this opportunity to guide and support these cultural and art groups to attach importance to integration with tourism during restructuring and reorganization, and create cultural brands that attract tourists at home and abroad. For example, the Municipal Acrobatic Troupe, Song and Dance Troupe, Peking Opera Troupe, and De Sheng Peasant Symphony Orchestra are all cultural and artistic groups with great potential. They should become the brand and highlight of Dalian tourism like the Dalian Female Mounted Police. The rich and colorful cultural and artistic activities will inevitably lead to the overall prosperity of Dalian's healthy nightlife, making Dalian's nights truly lively, thus driving the development of Dalian's business and catering.

7. Strengthen the development and promotion of cultural tourism products and tourist cultural souvenirs. The development of tourism cultural products and tourism cultural souvenirs should pay attention to displaying Dalian's cultural characteristics and organically integrate into Dalian's cultural connotation. It can take the form of a tourism product design competition to continuously improve the design level of Dalian's tourism products. Efforts should be made to develop traditional tourist souvenirs and emerging handicrafts with Dalian characteristics, such as shell carvings, glass handicrafts, bean paintings, bronze products, wheat straw paintings, luminous paintings, etc. It is necessary to vigorously support the tourist handicraft market and make it truly a distribution center for tourist handicrafts and souvenirs in Northeast China that tourists must visit. Relevant departments of Dalian City should join forces with enterprises to take effective measures to promote Dalian's characteristic tourism handicrafts across the country and expand the popularity and social influence of tourism products. /dalian/2004meeting/htm/ztzx/110470.htm You can take a look.