Tourism marketing channel

Tourism marketing channels are as follows:

1) Travel agency: the best tool for geographical diversification.

2) Tourism wholesalers: combined tourism products, usually including accommodation, transportation, catering and entertainment.

3) Franchise:

4) Hotel Sales Representative

5) Government Tourism Association: provide information to the market and promote tourism in the whole country or in a larger scope.

6) Trade associations

7) Reservation system

8) Global distribution system: product catalogues of travel agencies and other hotel products, including some services provided by airlines.

9) Internet: a new, efficient and low-cost distribution channel, which provides independent distributors with access to the world market and can provide more information.

The development of tourism commodities is accompanied by the prosperity of tourism. Tourism commodities are an important part of tourism. Travel agencies, transportation, hotels and tourist commodities are called the four pillar industries of tourism.

The main categories of tourism commodity industry are: arts and crafts, cultural relics and imitations, local specialties, tourist souvenirs, tourist daily necessities, light industrial products with local characteristics, and other tourism commodities.

The materials, production technology, practical performance, packaging and decoration of tourist commodities should reflect a strong sense of quality. Otherwise, it is difficult to arouse tourists' shopping interest and desire to buy.