What are five effective experiential marketing methods for farmhouse ecotourism?

(1) Entertainment marketing mode. There are crops planting, picking, rock climbing, fishing and other projects; (2) Emotional marketing. Suitable for traveling together, or with friends, family and colleagues, away from the hustle and bustle of the city, breathing fresh air and relaxing; (3) Atmosphere marketing. Create a rural atmosphere through orchards, cultivated land, farmyards and quaint landscapes; (4) Marketing methods of cultural education. Including folk culture and farming knowledge; (5) Aesthetic marketing methods. Beautiful scenery, birds and flowers, experience the vitality of nature.

However, tourists' attention to these five marketing models is not balanced. The survey shows that consumers pay special attention to entertainment marketing, aesthetic marketing and emotional marketing. Therefore, the management of farmhouse ecotourism should pay special attention to the landscape and environment, entertainment items and emotional exchange of farmhouse ecotourism. The value of farm eco-tourism management lies in leaving unforgettable experiences for consumers, and experiential marketing plays an important role in the development of farm eco-tourism.