Complete tourism market research report and excellent model essay

Every summer vacation is a great temptation for primary school students. We usually make careful plans for the long two months, including studying, traveling and visiting relatives. For the students of Zhejiang Tourism Vocational College, tourism is the focus, not only out of love, but also because it is closely related to their own majors. Many related units in the society have also launched wonderful activities for the summer vacation. Faced with many temptations, we can't help but be more calm and think. What kind of tourism are we keen on? What does it contain? This year, we conducted a sample survey of nearly 100 freshmen, sophomores and even juniors from four departments in our college. This survey * * * distributed 100 copies, and actually received 98 copies, including 55 freshmen, 30 sophomores, 8 juniors (unable to fill in due to graduation practice) and 5 teachers.

After this survey, we found that students are generally full of expectations for holiday travel. More than 90% people have plans to go on holiday, and nearly 70% students choose to go out with classmates or old friends. Especially some students from cities and towns, many of their friends chose to drop out of school when they went to college in high school, and the two friends could not develop at the same starting line. The summer vacation just made up for this regret. And because the students are similar in age, like-minded, easy to communicate. If you travel with your parents, you may be suppressed in some ways.

Nearly 80% students choose to organize their own fun, which is not only reflected in students' psychology, but also in teachers. Now more travel agencies offer preferential policies and gold packages, but it is still not enough to attract students' attention. The organizational ability of contemporary college students to explore and innovate has been further strengthened. Although this year is the year of red tourism, students generally choose picking tours. This kind of close to nature, the simplest and most direct way of traveling is still loved by the public. Nearly 50% of the students chose a three-day tour, 20.8% said they would travel for a week if the money allowed, and 29.2% would travel for 1-2 days due to family and other factors, mostly in the short term, mainly around nearby provinces and cities. The general price is around 500 yuan, excluding your own pocket money, and the basic increase is controlled within 1000 yuan. () College students are a special group, at an age when they can't get up and down. Many students find it difficult to ask their parents for money after seeing their parents' hard work. As a result, nearly 30% of students go out on weekends to make money and even spend it in summer. Nearly 50.6% of the students chose landscape. It seems that the picturesque scenery of China is still the focus of everyone's appreciation. . Nearly 30% of the rest chose the seaside, including many students born by the sea. This kind of comfortable and relaxed holiday will be best reflected in summer. 19.4% people chose humanities, and the "red tour" has always been a bright spot in our traditional culture. Especially in this memorable year, many students' choices still let everyone see the shocking power brought by "red". Students who read novels and travel expressed some vague concepts, but a large part of them disagreed. Play lies in a state of mind. Only by devoting ourselves wholeheartedly can we truly appreciate what nature has given us.

In the sampling survey of five teachers, we deeply feel that it is not easy to be a parent. Some teachers hope that after their children have just experienced the "black college entrance examination", they will accompany their children to major colleges and universities to make a reference for filling in their volunteers and obtain relevant information; The other part will choose to let the children travel with their classmates, which reflects the tolerance of parents and has a strong directional thinking. I hope that children will grow up in a more relaxed environment, accept more challenges, bear the burden of life alone, and exercise their ability to live independently from an early age.

Through this survey, we can easily find that in today's society, we still see that kind of pure, close to nature and pure hope in college students. Traveling can not only relax our body and mind, but also give us a chance to get in touch with nature and communicate with the outside world after studying. While enjoying the great rivers and mountains of the motherland, fully enjoy the shock brought by the Millennium culture!