Several problems in the development of hot spring tourism

1, from mode to project-hot spring tourism development remains unchanged.

With the great success of a number of southern hot springs, such as the Imperial Hot Springs in Zhuhai, the development of hot spring tourism in China has entered a stage of competing to imitate, whether it is soup-style, Japanese-style, European-style, or freestyle, all of which are takenism. Hot spring bathing plus leisure, health, vacation, conference and other development ideas are similar, and construction projects are similar. Hot spring hotels, open-air baths and other related leisure and entertainment projects are moving around. On the one hand, there is a lack of excavation of hot spring characteristics, on the other hand, there is a lack of interpretation of hot spring culture, on the other hand, there is a lack of overall marketing and connotation construction of the concept of hot spring land.

2. Off-season dilemma-the seasonal crux of hot spring tourism.

The seasonal difference of hot spring tourism products is extremely significant. According to the statistics of most hot spring tourist areas, the price difference between tourists and tourists in the off-season of hot spring tourism is generally around 10 times. Many resort hot spring operators have to face the first dilemma: people come and go in the peak season, and people go to the building in the off-season. Although many hot spring resorts have done a lot of articles on expanding their products, such as integrating meetings, exhibitions, sports, agricultural sightseeing, leisure shopping and other projects, once the hot spring resorts with hot springs as their core products have passed the peak season of hot spring bathing, other projects will be idle and have no effect at all.

3. Novices are experts-hot spring tourism planning lags behind practice.

As one of the types of tourist destinations, hot spring resort has developed from the original resort to a new hot spring resort integrating leisure and vacation. Market demand and development situation are changing with each passing day. However, so far, there are no corresponding research institutions and relatively stable professional planning groups.

Part of hot spring tourism planning evolved from tourism planning professional group, focusing on the study of market and tourism form, part of it was transformed from architecture and landscape planning professional group, mainly aiming at architecture and landscape planning and design, and the other part was planning experts in cultural research and hotel operation. Generally speaking, hot spring tourism planning is a project that these professional planning groups participate in by the way, and most of them have not been systematically studied. Most of the hot spring tourism planning is still in the exploration stage of first-line developers, and these professional planning groups sometimes learn from these successful hot spring tourism destinations. The innovative research on hot spring tourism planning lags far behind the needs of practical development.

4. The cultural expression is too rough-lack of hot spring culture construction.

Hot spring culture largely determines the difference degree of hot spring tourism development. Culture is easier said than done, so is the core attraction of hot spring resources. How to make a breakthrough in the expressive force and expression form of culture deserves our deep thinking. The roughness of hot spring culture is mainly manifested in the following aspects: first, hot spring tourism aims at high-consumption people, and its tourism activities are limited to new buildings or so-called "eco-tourism" accompanied by "consumption", without taking mass tourism with profound cultural connotation as an important development direction; Second, there is a lack of "materialization" of culture. For example, there are few cultural facilities such as local archives in hot springs, which leave visitors with either the impression of western culture or the artistic conception of classical gardens, lacking exquisite cultural details.

5. Impetuousness and utilitarianism coexist-hot spring development is quick success and instant benefit.

With the soaring development value of hot spring tourism, tourism investment has tilted to this area on a large scale, which has caused two major problems in the development of hot spring tourism-impetuousness and utilitarianism. Impetuousness refers to the phenomenon that in the process of hot spring tourism development, investors and government departments did not seriously demonstrate and study in the early stage, and hot spring projects were blindly dismounted and hundreds of millions or even billions of funds were invested. On the one hand, hot spring resources and environment have been destroyed, and the protection of residents' rights and interests in tourist areas has been neglected. On the other hand, the lack of scientific planning, the characteristics of hot spring projects and accurate grasp of the market leads to neither good hot spring scenic spots nor good returns. Utilitarianism is mainly manifested in the occupation of hot spring tourism resources, Jerry-building and manual processing of hot springs, and insufficient development of public welfare value of hot spring tourism. If the investment business circle occupies the hot spring tourism resources, its purpose is nothing more than being a second landlord and then changing hands when the value of hot springs or land appreciates, thus wasting a lot of time and resources and missing the best opportunity for development.