What is the development trend of e-commerce?

Although my country's e-commerce development started relatively late and there is still a large gap compared with developed countries, with the joint promotion of the government, enterprises and consumers, my country's e-commerce will be further standardized. It has developed more rapidly in the environment, and has shown the following four trends:

First, the integration of the real economy and the network economy has become the development direction of e-commerce. The application of e-commerce in my country's industrial and agricultural production, commercial circulation, tourism and community services continues to expand and deepen. The integration of online and offline has accelerated the formation of online marketing, offline transactions or offline experience, and online purchasing models.

With the development of corporate supply chain e-commerce and international e-commerce, it will drive the development of the e-commerce service industry and gradually become a new growth point for the national economy.

Second, technology, demand and investment promote the rapid development of e-commerce. Driven by a new round of information technology revolution such as cloud computing, Internet of Things, and mobile communications, e-commerce will continue to innovate application models, and emerging models such as mobile Internet, online communities, and LBS (location-based services) will continue to emerge.

The changes in my country's social structure and consumption concepts will bring new space for the development of e-commerce. The younger generation will gradually become the main force of consumption; the e-commerce support system will be further improved, and the endogenous driving force for e-commerce development will continue to increase.

Third, cross-border e-commerce has become a new choice for Chinese enterprises to seek overseas business opportunities. As my country's cross-border e-commerce policy and institutional environment gradually improves, driven by e-commerce service companies, cross-border e-commerce will further leverage the advantages of products made in China and promote "Made in China" to "Marketing in China" and "Created in China" "Accelerate transformation.

Fourth, e-commerce applications are developing to new breadth and depth. The level of supply chain and business collaboration of large enterprises continues to improve, and small and medium-sized enterprises are actively integrating into the e-commerce purchasing and sales system of leading enterprises. E-commerce will integrate the logistics supply chain and effectively bundle logistics channels, business channels and information channels.

In addition, marketing will develop in a precise direction. Through each customer's online consumption, the real needs of consumers can be judged, and the required products can be accurately recommended.